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Keeping an eye on rivals
 In tumultuous times we need to be even more aware of our changing business environment.
In a recent Globe & Mail article, Strategico Members Jonathan Calof and Alli Marshall, are extensively quoted by Joanna Pachner, about techniques that even small companies can keep an eye on their rivals.
Read how to keep an eye on your rivals....
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Consultative Sales - Coaching Series
Work on your business not in the business
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4 Wednesday mornings
beginning March 4th, Calgary 7:30 - 10:00 AM
Are you always busy, but not as productive as you need to be? You need to hone your approach to prospects, and make better decisions about which opportunities to pursue? You can't justify investing a full day to developing your selling skills? If you said yes to any of these questions, we understand!
Strategico's popular
Consultative Sales - Coaching Series is delivered in four weekly, schedule-friendly
breakfast sessions.
"You were able to distill your considerable expertise in marketing and consulting into a formula that is easy to understand and work with, and comes with tools that will continue to support my consulting business and help me make better use of my time and energy."
- Sharon Edwards, Voice of Influence
Review the coaching series program and registration..
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The tragedy of ignoring job fit
By Sheila Maclean
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Sheila MacLean, a Strategico Memb er, has been engaged in human resources for over 20 years, earning her Canadian Human Resource Professional (CHRP) designation and serving on the association's board of directors.
Sheila feels there is no greater tragedy in business than putting competent employees into jobs in which they are destined to fail. Her strong belief has led her to write a recent article that explains she job fit and how it can be used to avoid tragedy.
Read the full article Improve Your Organization by Knowing Your People...
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Members In the News
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Craig Elias was profiled in Alberta Venture Life of a Salesman article.
 
Jonathan Calof and Alli Marshall are quoted in a January 28th Globe & Mail article Keeping and eye on your rivals
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Internet - the future...
Wednesday, February 18th, 2009 7:30am - 9:30am
Alberta Research Council,3608 33 Street NW
Chillingly, increasing Internet use by vulnerable children and seniors (and exponential growth
of electronic commerce) are dramatically increasing the rates of cyber
crimes worldwide. Thus, cyber crimes pose a growing and poorly
understood threat to families, consumers, industry and government.
Join CCAT as they present
an important and thought-provoking presentation that explores the
concept of the Global Centre for Securing Cyberspace (GCSC), where
industry, academia and law enforcement share best practices, conduct
training and coordinate international investigations.
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Prioritize by Presenting
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 Most sales organizations are continuously assessing and prioritizing their needs on the journey to sales effectiveness.
PlastiFab, is a recognized leader in the moulded expanded polystyrene (EPS) industry in North America, with six manufacturing facilities across Canada. Their 40 member sales team is made up of a mix of senior and junior reps, marketing support and managers with a wide variety of developmental requirements.
With an approching sales meeting, PFB engaged Brian Pleet to develop and deliver a 90 minute workshop which would motivate and educate while providing data to assess future developmental initiatives.
Jack Hoogstraten, Product Manager, said after the engagement "...you shared your analysis of the sales team feedback you collected. By showing the differences in opinion between marketing, sales reps and sales managers we are now able to prioritize our next training event."
Read the portfolio and reference letter....
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Follow-up Strategies: Making Your Business Recession Proof
 Wednesday, Feb 11th 2009
7:15 - 9:00 am
Blackfoot Inn
5940 Blackfoot Trail SE, Calgary
Follow -up is crucial for any business - but when you have hundreds of
clients it can be time consuming. A recession is no time back away
from your clients whether they have orders or not. Learn what you need
to do to stay in front of your audience.
Mandy Crawford is a two time nominee for Athena and was
nominated as "Most Powerful Women in Canada - Top 100" for 2006. She
has spoken at The Women of Influence Series in Calgary. McMaster
University has called her "Canada's Guru of Women Entrepreneurs".
Attendees will learn:
- What opportunities a recession offers Business to Business
- Who do we follow - up with?
- How to be an army of one?
- Timing - Stalking or service?
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WiTec Connections Conference
April 15 - 18th, 2009
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 The Wireless and Telecom Industry Association of Alberta (WiTec) is hosting its annual business conference at the Banff Springs Hotel in April.
Brian Pleet, President of Strategico, assessed the marketing and sales effectiveness of 18 industry members for WiTec in 2007. He analyzed and reported on the industry's need for further marketing and sales capabilities. Response to the WiTec report recommendations was strong. Subsequently Brian was asked to Chair WiTec's conference to ensure that it addressed some of the identied industry needs.
Consider now your participation at the conference by visiting the WiTec Connections site.
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Good News about Bad Times
by Barry Siskind
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Much has been written about bad times, perhaps too much. Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group believes that there are some good questions to ask yourself now about your trade show program.
In The Good News about Bad Times, Barry shares several powerful questions to ask yourself now.
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Technology Trade Show
Calgary Council for Advanced Technology
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 Thursday, February 5th, 4:00 - 7:00 pm
Calgary Technologies,
3551 31 St. NW
CCAT's Annual
Technology Trade Show is an exciting opportunity for companies to
exhibit their products & services, and for people to network with
some of Calgary's industry leading professionals. Strategico, a proud member and sponsor of CCAT will be exhibiting. We'll apply the best suggestions of Barry Sisking, Strategico's own trade show guru. Come by our booth for a "Strata of Customer Value" cookie. More about CCAT event registration.... |
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