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Not Referral Marketing!
By Brenda Mahoney
"He took my
information and then proceeded to ask me for THREE names of people who I think
would be interested in a marketing audit."
Brenda Mahoney, a Strategico member, remembers attending a marketing bootcamp after which she was put on the spot to "refer" three people. This was Brenda's scary introduction to what "referral marketing should never be.
In her article "What is Referral Marketing" Brenda shares her insight on the five steps to establishing a referral marketing system.
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What leadership lessons can we learn?
By Robert Harris
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 Rob Harris, President of RHR Resources in Toronto and member of Strategico, has worked for years in the areas of leading change, moving past conflict, and engaging a
critical mass of stakeholders in a new vision.
Recently Rob was asked to reflect on the lessons he learned from watching the recent US elections.
In his article "Five Lessons in Leadership" Rob provides us all great questions we can ask ourselves to test and improve our own leadership attributes.
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The Future of Energy
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 Wednesday, January 21st, 5:30 - 8:30
Calgary Zoo
What do you get when you gather a quartet of PhD's with deep expertise related to all sources of energy, in a room at the Calgary Zoo, moderated by a fifth PhD? Anywhere else, any other time, it's probably not something you'd write home about. In Alberta, where we await with baited breath the future of our dominant industry... you don't want to miss the insights to be shared! How could hydrogen, biomass, nuclear and emerging technologies affect the way that Albertans manage their
energy needs now and in the future? What are the economic ramifications of these
systems? Join CCAT for this informative and entertaining event. More about CCAT event registration.... |
Trade Show Networking
by Barry Siskind
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 Over the last few years we've seen a significant drop in the number of people who attend shows while the quality of those who do come has risen. This is important news for an exhibitor or a visitor who wants to meet and greet those often inaccessible industry people.
Barry Siskind, trade show marketing guru and member of Strategico, believes that effective networking at trade shows can connects you with your industry's "movers and shakers" .
In The Untapped Potential of Your Trade Show Network, Barry shares eight simple steps to cultivating a strong network at trade shows.
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AllBusiness Covers All
We've reviewed many blogs over several years looking for those that offer easy access to specific expertise.
This month, we reviewed at the AllBusiness blog, where the topic list reads like the table of contents of our Management 101 text books. Not wanting ever to confuse quantity for quality, their contributors include some of today's most recognized experts in their respective topics.
Proof of this blog's value comes from the recent acquisition of AllBusiness by Dunn & Bradstreet, who felt that the caliber of the offering complemented their own strong brand.
Take a peak at AllBusiness.com ...
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Consultative Selling - Coaching Series
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4 Tuesday mornings
beginning January 27th, Calgary 7:30 - 10:00 AM
Your sales pitch is not working consistently. You're busy, but not as productive as you need to be. You want to hone your sales approach and prioritize opportunities to pursue, but can't afford to
leave your territory for training. We understand!
The original Consultative Selling 2 day workshop has been reformated into a schedule-friendly set of four morning sessions, breakfast included. As always, proof of it value can best be captured in the words of previous attendees...
"Thanks Brian for your B2B
"Consultative Selling" course! As an entrepreneur, I face a common challenge of
wearing many hats. The sales and marketing hat is a new one for me, but after
taking your course I have the tools, process, skills, and most importantly, the
confidence to succeed in growing sales for my business."
- Alli Marshall, Strix Insights
Review the Coaching Series program deliverables...
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Utilizing Value Propositions
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The timing was late and another organization had been unable to make it happen when Strategico was asked for help.
Four Montana-based companies wanted to explore business opportunities in Alberta. With the clock ticking, Alli Marshall and Brian Pleet quickly captured each organization's value propositions, gathered relevant market intelligence and scheduled appointments in Calgary for the visitors.
Megan Harrington, Managing Director of the Montana World Trade Center, said " ...ability to schedule targeted meetings was impressive, particularly given the short notice and lack of success of other organizations."
Read the full portfolio and reference letter....
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The Silver Sales Bullet:
Timing
 Wednesday, Jan 14th, 2009 7:15 - 9:00 am
Blackfoot Inn,
5940 Blackfoot Trail SE
For years you've been told that there is no silver bullet in sales. But
there is. It's called timing - getting in front of the right person at exactly
the right time.
Craig Elias, President of Shift Selling and a proud Member of Strategico, will show you the secrets of getting to highly motivated
decision makers at exactly the right time.
Attendees will learn:
How to identify exactly when is the right timing How to get the best timing What to do when you do have the right timing
As usual, Strategico newsletter readers can register for breakfast at the CPSA member rate of $30. Breakfast details and registration .... |
Boost Your Free PR
Canadian Marketing Association
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 Wednesday, January 28th
11:30-13:00, Palliser Hotel, Calgary
Shawne Duperon has taught thousands of people how to get free
TV publicity and how to powerfully network. Now Shawne's coming to Calgary for the Canadian Marketing Association luncheon to share with us:
How free publicity can transform your referral base by 20% and more! Shawne's own secret tips in connecting with the media and others How to truly connect and make deep friendships in business and with the
media The skill sets you'll need when dealing with reporters, producers and
assignment editors
As usual, newsletter readers can select the "Strategico" drop down option on the CMA registration site to receive the CMA Member rate of $39 vs. $54, lunch included.
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