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Effective as a Whisper
By Nancy Lowery
Have you noticed when
the conversation changes to a whisper, a child who was oblivious to specific requests,
suddenly hears every word? Kids magically tune in to our body language as we
turn down the volume.
Nancy Lowery, President of The Natural Leader, offers a powerful and unique approach to leadership development for
organizations seeking to identify rising stars or enhance the skills of
their current leaders.
Read how the effectiveness of whispering can improve your leadership skills.
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Slippery Slope to Change Failure
By Robert Harris
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A few months ago, Rob Harris, Strategico member, spoke at a corporate event  involving
the announcement of some major changes both to the organization's
structure and employees' roles and responsibilities.
The CEO launched the event and spoke for the first hour. Then,
following a coffee break, Rob was to speak on Change Leadership.
What
happened was both predictable and, unfortunately, highly
ineffective.
After about 30 minutes, the CEO paused and asked, "Any questions..?" An awkward silence engulfed the room as people looked away nervously. At that point, the CEO turned to Rob and whispered,
"That's great - they must have got it!", and off he went back to head
office.
Unfortunately, that CEO was on what Rob, who specializes in change management, communications, conflict resolution, negotiating and
influencing skills, calls the "slippery slope" to change failure.
Read the full article How to Get Past Apathy and Get Buy-in to Change...
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The Future of Entrepreneurship
Calgary Council for Advanced Technology
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 Wednesday, December 4th, 5:30 - 8:00 pm
Chicago Chophouse
Lounge
604 Eight Avenue SW
Meet Paul Vickers, President, Penny Lane Entertainment
Paul will speak on how he began, how he
grew businesses (8 within downtown Calgary) to where they are today, what else he's taken on and his latest
venture "US Flood Control". He will speak to the challenges that he has faced
along the way and those that he faces currently. As well, he will identify the
factors the he believes are necessary to be successful in this competitive
industry and what he tries to bring to each of his ventures. More about CCAT event registration.... |
Pouncing on Visitors
by Barry Siskind
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Pushy booth staff are a pet peeve of Barry Siskind, trade show marketing guru and member of the Strategico Marketing Group.
Just as you would treat a neighbour visiting your home for the first time, your friendly approach and attitude will make it more productive and fun for your exhibit staff and your visitors.
In The Right Frame of Mind, Barry shares four simple steps to avoid pouncing.
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Expense Management for Prosumers
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Launching new products is never easy! The toughest challenge is ofter communicating the value of an innovative solution.
Brian Pleet was asked to help Redwood Technologies market momentem, a breakthrough application for expense management on wireless devices. How better to communicate the value then by using it then documenting its value in a case study.
Redwood's recent reference letter states that the "case study of our technology in action which has been one of the most popular hits on our website." To celebrate the case study success, Strategico newsletter readers are offered a free momentem trial by simply contacting Stephen Nykolyn, Vice President of Sales. |
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Consultative Selling - Coaching Series
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4 Tuesday mornings
beginning January 27th, Calgary 7:30 - 10:00 AM
Your sales pitch is not working consistently. You're busy, but not as productive as you need to be. You'd like to hone your approach to prospects, and make better decision about which opportunities to pursue, but can't afford to
leave your territory for too long. We understand.
Our popular
Consultative Selling Workshop is delivered in four weekly, schedule-friendly
breakfast sessions. As one insightful student said, "you have to eat anyway".
"Brian, you really opened my eyes in terms of asking questions and qualifying
customers, thanks for that. I use my new skills every day. "
- Blair Shunk, Inti Solutions Group
Review the coaching series program and registration..
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Expertise When Needed
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 With 250,000 installations in 60 countries, Calgary-based Interalia has experienced most sales and marketing related challenges and opportunities.
Over 18 months, Strategico members helped address human resource, marketing strategy, executive calling and territory planning challenges, exactly when needed.
Martin Grace, Director of Sales, says in his reference letter "...you've consistently asked insightful questions. In fact, those questions quickly illustrated where and how we could improve our operations.
Read the portfolio and reference letter....
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Marketing vs. Sales:
The Great Divide
 Wednesday, Dec 10th 2008
7:15 - 9:00 am
Blackfoot Inn
5940 Blackfoot Trail SE, Calgary
There exists no absolute definition of the difference between marketing and
sales, but there is clarity about what happens when they don't work together...
Chaos!
Over his 30+ years of oscillating between sales and marketing roles in Fortune 100 through start-up organizations, Brian Pleet has seen how this "chaos" detracts organizations from accomplishing their objectives.
Attendees will learn:
- Symptoms that indicate a chaotic abyss between the marketing & sales
functions
- The processes marketing and sales should utilize to accomplish their own
objectives
- An approach that ensures each function constructively supports the other
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Canadian Marketing Association
Xmas Party
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Monday, December 1, 2008,
5:00p,m - ????
Escoba Café & Bar, Calgary
If you missed it last year, too bad! Nobody does it better!
Select the "Strategico" drop down option the Canadian Marketing Association registration site or by calling (403)228-8866 for the lowest CMA Member rate of $39.
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Members In the News
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Sharon Edwards was recently quoted in Alberta Venture Magazine for November article "Say It Like You Mean It"
Craig Elias had his work captured in "Downturns Offer Opportunities for Disruptors" on the Specific Marketing blog
 Jonathan Calof published an article "Competitive Intelligence and the Small Firm" - Requirements and Barriers" for the Small Business Advancement National Centre.
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Do you know someone...
This month we're looking to help a colleague fill an interesting role in Toronto for;
"A
customer-centric individual with ~5 years prior experience assisting clients
with polymer extrusion, injection, calander or compression molding
applications. Your strong technical and people skills brings you success in
dealing with your team's Quality Control and production departments." For more information... |
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