Strategico Marketing Group
Improving Sales & Marketing Effectiveness
April, 2008
 Greetings!

You may have noticed that we've been growing, with one or two new members every edition. You might not have considered that the topic and subject expertise represented by 18 professionals would also be growing ...stay tuned!

We present one new member and two brief articles for you to consider this month, plus a very topical blog review regarding one of the neccesary evils we face daily, voice mail.

As always, we welcome your feedback and suggestions for future editions.
 
Sincerely,

Brian Pleet
Strategico Marketing Group
In this newsletter...
New to Strategico
Irresistible Voicemails
Tradeshow Tip
Careers
New to Strategico:
Organizational Change Leadership
Robert Harris Robert Harris
RHR Inc.

A published author, Robert's Toronto-based consulting practice is focused on organizational change leadership. He speaks, trains and consults with organizations experiencing change challenges delivering workshops on Change Leadership, Influencing and Negotiating, Conflict Resolution and Communications.

Improve your own change results using the five communication basics outlined in Robert's article,
Communicating Change: Inform... Involve... Ignite!
We look forward to reviewing his new book of the same title for a future newletter.

Learn more about Robert Harris in his profile.
Blog Review:
Are Your Messages Irresistible?
Voicemail Pointers Voicemail Pointers

What does it take to craft a voicemail message compelling enough to increase your odds of a call-back?

Tim Wackle helps you work through five questions to help you build a better message, in this guest post on Jonathan Farrington's blog.
Article:
Trade Show Customer Profiling
Hunter or Fisher? Barry Siskind

What is the difference between a Hunter and a Fisher? What does that have to do with your company's trade show strategy?

Understand how refining your customer profile can help you achieve your exhibiting objectives in Barry's article, Are You a Hunter or a Fisher?
Careers:
Who do you know?
CareersCareers
Does someone you know have experience with trade show displays and the customers who use them?  How creative are they in addressing a client's need to bolster their market presence. Help them plug that expertise into a challenging, rewarding new position as a Business Development Rep with one of Canada's largest trade show display companies.

Do you know someone who is organized, committed to working part-time, wants to learn how to grow their own business but needs a challenge greater than basic office support?  Strategico has an opening for a Part-Time Marketing Coordinator in Calgary, who will get significant on-the-job support.

See our Careers section for more information.