Strategico Marketing Group
Improving Sales & Marketing Effectiveness
March, 2008
 Greetings!

March brings us warmer temperatures that encourage us to get outside. We certainly hope so. This edition, we've featured several events happening in Calgary. 

For those of you staying inside, think about how your pipeline is looking after the winter and how the Internet can help support your trade show program.

As always, we welcome your feedback and suggestions for future editions.
 
Sincerely,

Brian Pleet
Strategico Marketing Group
In this newsletter...
Pipeline Pumping
Tradeshow Tip
Careers
Privacy is Your Business
US Trade Mission
Coaching Over Breakfast
Win the War of Business
Blog Review:
What does your pipeline look like?
Calendar Prospecting Pays

It's easy to neglect your potential clients when the orders are flooding in and you're busy delivering to paying accounts.

Don't wait for the flood of orders to dry up before you start hunting for more. In Lori Richardson's recent post, she reminds us, "Don't Stop Prospecting".
Article:
Exhibitors Benefit from Internet
Exhibitors Benefit from Internet Barry Siskind

Once upon a time, the term "virtual trade shows," sent shivers up the spines of show managers and exhibitors who thought the Internet jeopardized their livelihood.

Since then not only have shows continued to thrive, the most successful exhibitors are the ones who use the Internet to make the most of their experience.

Learn more about How the Internet Can Enhance Your Trade Show Experience.
Careers:
Who do you know?

Strategico Careers Marketing & Sales Professionals
Western Canada

We're always looking for a few exceptional sales & marketing professionals for Strategico clients.  Do you know of anyone who is looking to move on?

See our Careers section for full information on the following openings:
Connect With Your Chamber ChamberConnection
Calgary Chamber of Commerce

Breakfast Workshop Series
The Calgary Chamber of Commerce is reaching out to surrounding Calgary areas with their new breakfast speaker series, ChamberConnection.

No more issues with traffic or parking, they're bringing workshops and networking opportunities right to your doorstep.

Join us in the North for...
Communicating With Influence
Sharon Edwards
7:30 am - 9:00 am
April 15
Calgary Elks Lodge and Golf Club
2502 6 Street NE Calgary
Follow this link for more information.

Join us in the South for...
Habits of Effective Sales Organizations
Brian Pleet
7:30 am - 9:00 am
April 22
Glenmore Inn
2720 Glenmore Trail SE Calgary
Follow this link for more information.
Event:
Privacy is Your Business

Michelle Dennedy Sun Microsystems
Michelle Dennedy, CPO


March 19, 2008
Calgary Petroleum Club
319 5 Avenue SW
5:30 PM-8:30 PM

Calgary Council for Advanced Technology (CCAT) and Canadian Marketing Association - Calgary Chapter (CMA) present:
Privacy is Your Business
Best Practices for Aligning CIOs, CPOs,
and the Work of Their Organizaiton
in Today's Online Global Economy.

Register through CCAT's events page.
Company's Coming:
Washington/Alberta Trade Mission
Washington/Alberta Trade Mission Are you looking to for new suppliers?

Under contract with the US  Commercial Service, Strategico is helping four Washington-based companies get to know their northern neighbours. Senior staff from each organization will participate in the National Buyer Seller Forum then spend two or more days in Calgary with pre-established introductions to interested parties.

Help us welcome:
Huntwood Industries
Brooklyn Iron Works
United Coatings
Coffman Engineering

Coaching:
Give Us 2 Hours on Wednesdays

Coaching Series - Consultative Selling Consultative Selling -
Coaching Series


Four Wednesday mornings beginning May 7, Calgary
7:30 AM-10:00 AM

You want to be more consultative but can't spare two days from the field! We've broken up our popular Consultative Selling Workshop into four, schedule-friendly morning sessions.

"Fantastic four weeks. All information brings light to an unfamiliar area I may now tackle with the guidance and steps to do so." - Catherine Saykaly-Stevens WSI Solutions at Work

The coaching format provides for hands-on exercises, immediate feedback and even a nutritious breakfast.

Review the Coaching Series agenda and sign up by April 23 to save 25% with our  Early Bird Discount.
Win the War of Business
The Battle of Value
Win the War of Business Save this date!

October 7, 2008
Mewata Armoury
Calgary, Alberta
13:00-17:00h

The Win the War of Business Leadership Bootcamp, which received accolades from participants last May,  will be back this fall, with a brand  new theme - VALUE. Book the afternoon off in your calendar - you won't want to miss out.