Blog Review: Are you giving demos in the dark?
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Dangerous Demos
You know what your company offers is amazing... you just have to show it to your customers and they'll snap it up. Clients say they "loved the demo!" Yet, they're not buying. Why?
Consultative selling mandates understanding business pain and qualifying the opportunity. Dangerous demos occur when they hinder taking a consultative approach. A recent entry in Eran Livneh's MarketCapture Blog The Killer Demo: Why Demos are Killing Your Sales identifies what to avoid and how to succeed with demos.
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Workshop: Build High Performance Channels
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Quickly Grow Your Revenues
Calgary, March 4-5 Vancouver, March 6-7
Technology producing companies creating time sensitive innovations come to understand, albeit sometimes painfully, that the fastest way to grow revenue is using channel partners. Microsoftadmits that their own Independent Software Vendors (ISVs) worldwide ask then for help with channel development, more often than any other issue. In one and a half days, for up to two members of your sales and marketing team, The York Group will deliver the Microsoft-sponsored step-by-step roadmap for channel development . Read more about the Channel Development Workshop.
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Event: Leveraging Trade Shows
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One Day Workshop
April 29, 2008 Winnipeg, Manitoba 8:00 AM-4:30 PM
Last November, Canada's top authorities on trade shows and competitive intelligence, Barry Siskind and Dr. Jonathan Calof, showed 65 Calgary sales & marketing professionals how to improve their trade show ROI.
The workshop received such positive feedback that they've been invited to a share their expertise in Winnipeg in April. If you're interested in sponsoring the Winnipeg event or a national tour please contact Karen Cooksley. Winnipeg registration is now open on-line.
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Event: Securing Technology Funding
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How things have changed
February 20, 2008
The Calgary Petroleum Club 319 Fifth Avenue SW
6:00 PM-8:30 PM
Have you ever wondered how an IT company raised money before most people had a PC? Join Bill Tempany as he shares his experiences of raising financing through the decades. Register at the Calgary Council of Advanced Technology.
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Portfolio: Let Them Eat Cake
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How does value taste?
Some companies use pie charts to deliver their message..we brought a cake.
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News: What others said about us
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In the Calgary Herald: Derek Sankey recently quoted Brian Pleet as one of two authorities in last Saturday's Working feature. Go to "Negative Perceptions Haunt Sales Professionals" to see the article.
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Article: Less is Better at Trade Shows
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Barry Siskind
How do you get the attention of trade show visitors without overwhelming them with too much information?
In this article Barry outlines four specific exhibit planning guidelines for designing your booth that bring you more with less.
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New to Strategico: Separate Chaff from Intelligence
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Alli Marshall Strix Development Inc.
Alli joins Strategico with a pedigree from the Society of Competitive Intelligence Professionals (SCIP).
Her introduction to Strategico came with an offer to provide complimentary competitive intelligence services to prove her value. Case closed! Alli quickly delivered a most insightful analysis of best practices but more tellingly, clearly focussed on actionable new sources of competitive advantage.
Read more about Alli's value-add. |
Coaching: Give Us 2 Hours on Wednesdays
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Consultative Selling - Coaching Series
Four Wednesday mornings beginning April 2nd, Calgary 7:30 AM-10:00 AM
You want to be more consultative but can't spare 2 days from the field! We've broken up our popular Consultative Selling Workshop into four, schedule-friendly morning sessions. Attack your biggest sales challenges; clarifying value, perfecting a sales process, sharpening listening & questioning skills and confidently approaching new prospects. The coaching format provides for
hands-on exercises, immediate feedback and even a nutritious breakfast. The February series has already begun, but don't kick yourself for missing out - we've set another series for April. Read the workshop agenda and sign up by March 5th to save 25% with our Early Bird Discount.
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Book Review: "Selling to VITO"
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How do you call on the Very Important Top Officer?
Many of you are calling more often on senior executives in prospective clients. Some of you are familiar with Strategico's Call High - Bring Value Workshop.
We're not alone, nor are we doing something new. Anthony Parinello first wrote his book in 1994 to outline why and how you should be calling the top dogs.
Click here to read a brief, but insightful book review of the 2nd edition. |
Careers: Who do you know?
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Marketing & Sales Professionals - Western Canada
We're always looking for a few exceptional sales & marketing professionals for Strategico clients. Do you know of anyone who is looking to move on?
See our Careers section for full information on the following openings:
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