|
Mobile Web 3.0 Ready = High Visibility + Broad Accessibility |
Q: iPhone App, Android App or Mobile Web App?
A: Accessibility: iPhone Apps: 5% | All Native Mobile Apps combined: 25% | W3C mobileOK Mobile Web Apps: 90%
Microsoft Tag projects that mobile internet usage will exceed desktop usage by 2014, and Apple is spending millions to convince app developers and mobile consumers that the majority of that traffic will be coming from their iPhones (manufactured in China using slave labor). That is possible, but far from likely. Here is why: Of the 5 billion plus mobile phones currently in use around the globe, only about 25% qualify as "smartphones", and only a fraction of those are iPhones. According to a recent Nielson Survey, for example, a rising 37% of the U.S. mobile market use smartphones, but Apple's share is only 26% of that 37%, or less than 10% of U.S. mobile phone users overall.
iPhone Apps may be "wicked cool" (if you think getting locked into a planned obsolescence platform is cool) but the statistics above show that questionable coolness may never reach 90% of the Mobile Web market. And even if your pockets are deep enough to develop an equivalent Android App ... plus versions of your Mobile App for all of the other smartphone operating systems ... you will still be missing three-fourths (75%) of today's Mobile Web users.
So how do you reach them all?
For small businesses with tight budgets--and those who want the biggest bang for their web marketing buck--the answer is to couple Web 3.0 design with W3C mobileOK mini-pages. Semantically-optimized and flash-free web pages that pass the Seven Tests of Web 3.0 Readiness are accessible by over 99% of all desktop, notebook and tablet computer web browsers, including the "hot" new made-in-China Apple iPad 3 (which hits 116 degrees when running games). Add W3C standards compliant HTML5/CSS3, a separate stylesheet for cross-platform minibrowsers like Opera Mobile, and a mobile mini-page for older microbrowsers like Openwave, and your mobile commerce offerings will be accessible by virtually every cell phone manufactured since 2006. And all for a fraction of the high cost to develop a native Mobile App.
Why pay so much to reach so few?
For a free, no-obligation Mobile App alternatives consultation, call Mobile Web designer Bruce Arnold at 305-597-8340.
|
Seven Numbers for Mobile Web Marketers |
About WebReDesignMiami.com and Web3.0DesignMiami.com
Miami web designer and Mobile Web applications developer Bruce Arnold's WebReDesignMiami.com (miamiwebdesigner.mobi) and Web3.0DesignMiami.com (webdesignermiami.mobi) form a Semantic Web design and Web 3.0 front-end development boutique that understands Net success requires high visibility plus broad accessibility. They deliver results in the form of search optimized, tableless, W3C validated Section 508 compliant HTML5/CSS3 source with unobtrusive Javascript, jQuery/Ajax and VA4Most™ HTML5 video/audio (va4most.com) along with W3C mobileOK web pages, mobile websites, mobile commerce (mCommerce) and custom cross-platform Mobile Web app development. Maximum ROI is assured by a proven and proprietary PervasivePersuasion.com (miamiwebdesign.mobi) online marketing methodology that encompasses both search marketing and social media.
Like us on Facebook at facebook.com/mobilewebdesignmiami, follow us on Twitter at twitter.com/webredesigner, view us on YouTube at youtube.com/gbrucearnold, or simply call us at 305-597-8340!