bruce arnold's web marketing tips #72april 2011

UMI Medical Waste Management
Capabilities Animated with Flash-Free
iPad 2 Accessible Web 3.0 Design
A family-owned Florida biomedical waste disposal
and treatment company leverages W3C Compliant HTML5/CSS3 Semantic Web design
to challenge industry giants
UmiWaste.com: Web 3.0 Ready & iPad 2 Accessible
UmiWaste.com: Web 3.0 Ready & iPad 2 Accessible
According to Cambridge Consultants, every day America's hospitals, clinics, nursing homes, laboratories, funeral homes, physicians, dentists, veterinarians, tattoo parlors and other sources of infectious biomedical materials and "sharps" (i.e. used needles, lancets and other devices capable of penetrating skin) produce at least 66,000 tons of medical waste.  In Florida alone, United Medical Industries ("UMI") Vice President Marlene Yero estimates there are more than 40,000 such medical waste generators, all of whom are required by law to adhere to stringent biomedical waste management and disposal practices designed to protect their employees and the public from serious infection and harm.  And providing that growing market with comprehensive medical waste management solutions is the focus of UmiWaste.com, UMI's recently launched Web 3.0 ready and iPad 2 accessible website.

Founded in 2002 by medical waste management industry pioneer Carlos Campos, United Medical Industries is a full service biomedical waste disposal enterprise headquartered in Miami, Florida.  His sister Marlene Campos Yero is actively involved in the operations of the company, as is brother-in-law Jose Yero who serves as UMI's hands-on President.  With the standards-based and high-visibility Semantic Web design of UmiWaste.com, the family-owned enterprise looks to leverage increased online exposure to expand their share of the Florida medical waste transport and disposal market by providing competitively affordable reliability in an industry where regional acquisitions by corporate giants threaten monopoly.  "Through our expanding web, search and social media presence," Marlene Yero stated, "we will not only educate our customers about the dangers of improperly handling medical waste, but also keep them informed about the realities of the medical waste solutions marketplace."

Styled by Miami web designer WebReDesignMiami.com with front-end development by Web3.0DesignMiami.com using dynamic PHP scripting and consisting entirely of Flash-free tableless HTML5/CSS3 source, every web page at UmiWaste.com passes all seven tests of "Web 3.0 Readiness". These include not only basic tests of W3C compliance as to content and format but also behavior, accessibility, semantics, syndication and links. The hand-coded custom template features a Javascript-free, CSS-only vertical navigation panel with animated teasers, a jQuery-driven expandable footer, selectable PHP random relevant image displays, and PNG gradients for backgrounds and overlays.  Custom jQuery/Javascript programming also drives page load/unload and image hover animations.  User experience is enhanced by providing all forms with auto-focus and auto-scroll functionality, and all pages offer medical waste twitter, an RSS newsfeed and social media integration.  Also, every web page has been verified accessible using not only the latest versions of all five major web browsers (Firefox, Explorer, Chrome, Opera and Safari) but also by Flash-free user agents like the new Apple iPad 2 tablet computer, of which TechReviews.net says almost 1 million units were sold in the first 2 days of its introduction. 

Like the iPad 2, UmiWaste.com was designed with utility in mind.  And so far, UMI President Jose Yero seems happy with the delivery:  "From the outset Bruce Arnold was instrumental in helping us redesign our drab, outdated and unproductive website.  He provided us with guidelines to simplify the web development process, and led us through it all step by step.  He was professional in conduct and stayed on top of the project to assure that it was completed on schedule.  We appreciate his high level of web marketing expertise, and we're very pleased with the results!"

About United Medical Industries & UmiWaste.com

United Medical Industries ("UMI") is a full service biomedical waste disposal hauler based in Miami that provides comprehensive biohazardous infectious waste collection, removal, transport and treatment services to healthcare facilities and other medical waste generators located anywhere in Florida.  Fully licensed and insured, UMI provides medical waste management solutions and medical safety supplies in compliance with all applicable federal, state and local laws.

About Web3.0DesignMiami.com

Miami web designer Bruce Arnold's WebReDesignMiami.com and Web3.0DesignMiami.com represent a Semantic Web design and Web 3.0 front-end development boutique that delivers search optimized, tableless, W3C validated and WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive Javascript/jQuery/Ajax and VA4Most.js HTML5 video/audio.  Maximum ROI is assured by a PervasivePersuasion.com methodology that encompasses both search marketing and social media.
IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, out of the rankings, or not ready for "what's next", contact us today and schedule a free Web 3.0 marketing consultation with Bruce Arnold.

IF YOU NEED A WEBSITE ...  speak with Bruce Arnold before you waste time and money on a "template" or "express" site that delivers only disappointment, or spend a pay-per-click fortune buying leads you could get for free.

 

Bruce Arnold :: Web 3.0 Designoper :: 305-597-8340

WebReDesignMiami.com  ::  Web3.0DesignMiami.com

WebReDesignMiami.comWebReDesignMiami.com | Web3.0DesignMiami.com: Website designer and front-end developer Bruce Arnold has over 30 years of experience in business and technology.  Since 1997, he has delivered hundreds of successful internet marketing, web design and ecommerce solutions to a broad range of global, regional and local clientele. Websites he (re)designs are successful because they look good, rank high, get traffic and get results for their owners.  His Semantic Web design boutique is the only South Florida/Miami web design and front-end development firm to consistently deliver "Web 3.0 Ready" search optimized, tableless, W3C validated and WAI/WCAG (Section 508) compliant XHTML/CSS (HTML5/CSS3) web page source with Unobtrusive Javascript (including jQuery/Ajax), VA4Most.js video and audio, Flash with fallback, RSS and CMS custom coded for the LAMP (Linux-Apache-MySQL-PHP) platform.  Maximum ROI is assured by a Pervasive Persuasion™ methodology that includes both search marketing (SEO, SEM, PR) and social media marketing (SMM).


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