bruce arnold's web marketing tips #60april 2010

Web 3.0 Design for the Semantic Web
Ten Questions to Ask Your (Next) Web Designer

Logon to!We get calls all the time from people asking "How much does a website cost?", as if web design was an undifferentiated commodity like salt or sugar. It is not. No prudent businessperson is going to choose a web designer based solely on what they'll be paying without also knowing what they'll be getting for their money.  And to know that, they'll need to ask more than one question.  Ten more, in fact, and here they are:

1. Prepackaged website "templates" rarely comply with W3C standards and can never be fully optimized the way a custom template can. Will your web design include a custom template that is both W3C-compliant and search-optimized?

2. Flash websites have an unfortunate past ... because they are search engine suicide ... and an uncertain future because they can never be "iPad ready" much less Web 3.0 ready. Will your web design use flash only for accent, and never for content?

3. Will the rendered HTML of your web pages avoid the use of deprecated table tags, be validated as error-free and W3C-compliant, and separate content  from format and behavior so as to be search-friendly and Web 3.0 ready?

4. Will the rendered CSS for your web pages be validated as error-free and W3C-compliant and contained exclusively in stylesheets that separate format  from content and behavior so as to be search-friendly and Web 3.0 ready?  

5. Will the rendered Javascript for your web pages be "Unobtrusive", i.e. contained in separate source files with no inline coding, and separate behavior from content and format so as to be search-friendly and Web 3.0 ready?

6. Will the rendered source for all web pages be tested for compliance with WAI/WCAG and Section 508 accessibility guidelines, thereby assuring that the website will be accessible via all manner of mobile and other computing devices?

7. Will the rendered source for all web pages be tested for semantic richness to verify that key content can be understood not only by humans but also Semantic Web applications, user agents and other "machines"?

8. Does your web design quote include comprehensive link verification, incoming link facilitation, and a pervasive link proliferation program?

9. Do you offer seamless integration of incoming and outgoing RSS content feeds and Ajax/jQuery updates to enhance user experience and extend website exposure?

10. Do you offer a comprehensive suite of online marketing resources (SEO/SEM/SMM/PR) to assure that over time the website will achieve the high search and social media visibility necessary to maximize both traffic and bottom-line results?

If your web designer cannot answer "Yes!" to all ten of these questions, we encourage you to speak with a Web 3.0 design
specialist who can.
IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, out of the rankings, or not ready for "what's next", contact us today and schedule a free Web 3.0 marketing consultation with Bruce Arnold.
IF YOU NEED A WEBSITE ...  speak with Bruce Arnold before you waste time and money on a "template" or "express" site that delivers only disappointment, or spend a pay-per-click fortune buying leads you could get for free.

Bruce Arnold 305-597-8340 Bruce Arnold has over 30 years of experience in business and technology.  Since 1995, he has delivered hundreds of successful internet marketing, web design and ecommerce solutions to a broad range of professional, financial, healthcare, travel, hospitality, industrial, wholesale and retail clientele. Websites he (re)designs are successful because they look good, rank high, get traffic and make money for their owners. Bruce Arnold's is the only leading South Florida web design firm to consistently deliver "Web 3.0 Ready" search optimized, tableless, W3C validated and WAI/WCAG (Section 508) compliant HTML5/CSS3 web page source with Unobtrusive Javascript (including jQuery/Ajax), Flash, RSS and CMS custom coded for the LAMP (Linux-Apache-MySQL-PHP) platform.  Maximum ROI is assured by a Pervasive Persuasion™ methodology that includes both search marketing (SEO, SEM, PR) and social media marketing (SMM).
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