As the Semantic Web unfolds, only those sites that are Web 3.0 Ready will get found everywhere ... get included anywhere ... and get re$ult$.
|
Is Your Website "Web 3.0 Ready"?
And Why That 's An Important Question |
" Web 3.0" may be subjected to the same techno-spin as "Web 2.0", but unlike its often-abused predecessor this term is allied with an official
World Wide Web Consortium (W3C) initiative known as the
" Semantic
Web". In a nutshell, the Semantic Web is about two things:
- Common standards and formats for the integration and combination of
data drawn from diverse sources.
- A language for recording how data relates to real world objects that allows either a person or a machine to start off in one context, and then move through many other contexts connected simply by relevance.
Web 3.0 is What's Next...
The dawning of the Semantic Web brings with it a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites like yours are both pervasive and permanent: Aggressive optimization and appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their underlying source, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible with a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all
W3C coding standards
and
WAI accessibility guidelines
... or whose templates do not leverage tableless XHTML, CSS and Unobtrusive Javascript to separate content, format and behavior ... will severely limit their traffic and conversion potentials. Is your website ready for Web 3.0?
|