Web (Re)Design with Re$ult$ in Mind™
Bruce Arnold's Web Marketing Tips Issue 58 February 2010
Web (Re)Design with Results in Mind (tm)
As the Semantic Web unfolds, only those sites that are Web 3.0 Ready
will get found everywhere ... get included anywhere ... and get re$ult$.

Is Your Website "Web 3.0 Ready"?
And Why That 's An Important Question
Logon to WebReDesignMiami.com!"Web 3.0" may be subjected to the same techno-spin as "Web 2.0", but unlike its often-abused predecessor this term is allied with an official World Wide Web Consortium (W3C) initiative known as the "Semantic Web". In a nutshell, the Semantic Web is about two things:
  1. Common standards and formats for the integration and combination of data drawn from diverse sources.

  2. A language for recording how data relates to real world objects that allows either a person or a machine to start off in one context, and then move through many other contexts connected simply by relevance.
Web 3.0 is What's Next...

The dawning of the Semantic Web brings with it a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites like yours are both pervasive and permanent: Aggressive optimization and appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their underlying source, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible with a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all W3C coding standards and WAI accessibility guidelines ... or whose templates do not leverage tableless XHTML, CSS and Unobtrusive Javascript to separate content, format and behavior ... will severely limit their traffic and conversion potentials.

Is your website ready for Web 3.0?
IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, low in the rankings, lacking traffic, losing converts, or not ready for what's next, contact us today and schedule a free Web 3.0 marketing consultation with Bruce Arnold.
 
IF YOU NEED A WEBSITE ...  speak with Bruce Arnold before you waste time with a template or "express" site that delivers only disappointment ... and certainly before you spend a fortune on Yellow Pages or PPC ads chasing clicks you could have for free!

Bruce Arnold 305-597-8340
WebReDesignMiami.comWebReDesignMiami.com: Effective 10/01/2009 all websites we design or re-design exploit W3C/WCAG-validated tableless XHTML and CSS with unobtrusive Javascript generated by custom-tailored PHP programming for the LAMP platform (Linux/Apache/MySQL/PHP).  This professional Web standards framework and coding discipline separates content (XHTML) from format (CSS) and behavior (Javascript), and thereby  maximizes efficiency, reliability, accessibility and performance potentials.
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