Neographics - The Power of Print - is one of the nation's largest regional graphic communications contests in which graphic arts, packaging, converting, design and publishing excellence is selected and showcased.

 

The Neographics Call for Entries is sent to more than 6,000 firms including print buyers and other people who work with the graphic arts communities in Pennsylvania, New Jersey and Delaware. Neographics is sponsored by the Graphic Arts Association in Philadelphia, PA.

Best of Category Award for Variable Data:

The Standard Group's Variable Personal Calendar Promo.

• The goal of The Standard Group's self-promotional storefront project was to give prospects and customers the ability to experience the power of variable data and web-to-print technology as well as an opportunity to create their own free personal photo calendar. We wanted to show their prospects how to create engaging personalized direct mail and email along with tracking and notification to the sales team. The project was very successful with a 37% response rate and a 10% conversion. Alice Buchman Creative Design was instrumental to the success of the project from concept strategy through design. 

• ABCDesign created 2 postcards using

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  multiple variable data inputs (examples show John Smith) and supporting web art using the "Alice in Wonderland" theme. This concept was chosen out of 3 provided to The Standard Group. They thought that the role of the White Rabbit was a perfect fit with the theme of saving time which would promote their storefront capabilities.

• This project also won the Franklin Award for Excellence for Variable Data

Franklin Award for Excellence for Self Promotion:
 

The Standard Group's Personalized Calendar.

• This project invited customers to upload their own personal photos and select from a library of various layouts and backgrounds.

• The end result was a full-size personalized 12 month calendar. ABCDesign created the calendar months and cover as the final product of their self-promotional storefront project.

"It was a joy working with Alice on our calendar self-promotion project.  She is a hard working and dedicated design professional who understands the production and printing process.  She was instrumental in helping us take the elements of variable data and product design to drive engagement for the program."

 

Thanh K. Nguyen

VP Marketing

The Standard Group

 

 

ABCDesign would like to thank The Standard Group for the opportunity of joining their team during the creation of this project and entering it in the Neographics - Power of Print Awards.