Welcome back to the IRMG Brief, a monthly newsletter informing you of top news within our company, International Risk Management Group, and our industry as a whole.
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| Insurance and Social Media
The Insurance Industry Experiments with Social Media
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There's a lot of talk going around about Social Media. Predictably, the first industries to experiment with the new platforms were Consumer Packaged Goods (CPG) companies like Coca-Cola, Mars Candy, Proctor and Gamble and the like, but Social Media has expanded across industries.
Allstate is the Social Media front runner of the insurance industry, with their Good Hands Community, a website and forum for the Allstate community (agents, insureds, underwriters, brokers...etc.) to talk about their experiences in the field, ask questions and get advice. Esurance has capitalized on the popularity of their cartoon mascot, Erin Esurance, by launching Erin's World, their own social forum.
Social Media adoption has yet to become the industry norm, but with 23% of insurance agencies having some some social presence (whether on Facebook, Twitter or their own blog) it's headed toward the mainstream.
Are you active on Social Media? Do you have a blog, Facebook or Twitter page? Let me know, and I will feature your site in the next IRMG Brief.
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IRMG Coming To London
May 10-13, 2010
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 Robert Carney, Stephanie Carney,
Laura Shaw and Danielle Betras of IRMG will be in London from May
10-13. We look forward to meeting with you!
We have already confirmed get-togethers with many of you during our trip, but we would love the opportunity to see any and all of you!
We'd still love to hear your suggestions of what to do and see (and perhaps eat and drink!) while in London. If you've got a favorite spot, Email us.
See you there!
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Today's Diversion
British Hen Adopts Litter of Puppies
A broody British hen named Mabel has mistaken a litter of puppies for chicks and is determined to raise them as her own. The chicken has taken to roosting indoors in the puppies' basket, while their true mother, a dog named Nettle, loiters outside in the yard. How's that for an identity crisis?
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