PR Comment:
Ultimate Job campaign shortlisted for Irish Web Awards
 The Practice PR team is delighted to share the good news: Runaway Bride and Groom and the Ultimate Job in Ireland - and probably the World! have been shortlisted for this year's Irish Web Awards in the Best Social Media Campaign category.
The Ultimate Job campaign, created to launch Runaway Bride and Groom, combined the efforts of Zara Stassin of niche travel company Zara's Planet, Jillian Godsil of Practice PR and Event Planner Rosemarie Meleady of The Wedding Planner.
Thousands of applications from all over the globe were received for 'The Job': 6-months testing luxury wedding and honeymoon destinations around the world.
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Story of the Month:
SoftBrands, an affiliate of Infor, the leading provider of business software for mid-market companies, today announced the acquisition of the Property Management Systems (PMS) division of Amadeus IT Group SA. Through this acquisition of a leading EMEA PMS provider SoftBrands is now the second largest provider of hospitality software worldwide, with an installed base of more than 9,700 properties in the Americas, Europe, the Middle East, and Asia-Pacific. SoftBrands will support and maintain all existing Amadeus PMS applications, providing customers the choice to continue to benefit from their existing software investments. Additionally, customers will have access to an array of complementary applications and the latest technology.
SoftBrands, an Infor affiliate, acquires the Hotel PMS division of Amadeus, headquartered in Paris, France with more than 4,200 clients in Europe and emerging markets.
Amadeus PMS division's strong presence in EMEA and APAC, provides complementary geographic coverage to SoftBrands' position in the Americas and Asia-Pacific.
SoftBrands, with its customer-centric approach to software, will continue to support and maintain Amadeus PMS products and services, while providing a clear roadmap for customers interested in the latest technologies and complementary products.
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