November 2010


Dear American Clay Community,

I can't believe that October is gone, and November is underway.  USGBC's annual event, Greenbuild, is next week in Chicago.  To make it easier for you to find us, we are in booth# 2245 at McCormick Convention Center, and we look forward to seeing you there.  We had an exciting October, with an introduction of two new products, Up & EZ! and PlasterPlus, along with a new way for application, with the roll-on process for Loma!   If anyone has not had a chance to try this, give it a go!

Croft Elsaesser

MAKEOVER CONTEST WINNERS
Congratulations to the Winners of our 2nd Annual Makeover Contest

American Clay is proud to announce the winners of its 2nd annual Makeover Contest! Selena Hoit from Hayden, ID is the Grand Prize winner and the Honorable Mention winner for Professional category and Michele Kolb from Nantucket, MA is the Grand Prize winner for the Do-It-Yourself (DIY) category.

"The winners showcased what I love about American Clay in the first place - a gorgeous, healthy finish that brings a room to life," wrote Eric Corey Freed.

This year's contest attracted four leaders in the green building field as judges: Mary Cordaro,  Eric Corey Freed, Kelly LaPlante and Danny Lipford. American Clay CEO Croft Elsaesser also participated as a judge.

Click on the link below for pictures and a description of this years winners.

READ MORE »

**The winner of our first ever People's Choice Award
is Jeremy Mistretta from Bozeman, MT.

The People's Choice Award was an opportunity for our fans to vote for their favorite project from this years Makeover Contest. Voting for the People's Choice Award began Sept. 1st and end Sept. 24th. 
GREENBUILD 2010

Greenbuild Returns to Chicago

McCormick Place West
2301 S. Lake Shore Drive
Chicago, IL 60616

You're invited to join us at the annual Greenbuild Expo in Chicago, Illinois on November 17 to 19, 2010. American Clay will be in Booth 2245 (view floor plan). This year American Clay is dedicated to reduce our booth's carbon footprint.

Save the dates & plan to join us!

READ MORE »
 UP & EZ! NOVEMBER DISCOUNT
15 % OFF Up & EZ! binder
Offer good thru November 30th, 2010.

What is Up & EZ!?: Simplicity and beauty rolled into one! Unlike other products, American Clay with Up & EZ! just rolls on, trowels out, and you're finished. Up & EZ! also increases the hardness of American Clay surfaces and, best of all, it remains easy to repair.

Please call 866.404.1634 to place your order.

ILENE'S INSIGHTS
Question of the Month:

If you've ever called our main office in Albuquerque, NM then chances are you've talked to Ilene. She has been American Clay's receptionist since September 6th, 2005, so you can imagine she gets some excellent questions from our customers. Here are the November question of the month:

"How do I prepare new drywall for American Clay?"

READ MORE » For the Answer


 NEWS FROM THE COLOR ROOM
Carrie's Color Blog
 
Check out the latest news from the Color Room:
- Most Popular Colors
-
Least Popular Colors
- Distinctions Between Clay Artisans
- Managing Color Differences

Colors of the Week: Azure, Mountain Haze and Wheat

Have specific questions or requests for Carrie?  You can email her at carrie@americanclay.com or leave her a comment.

To subscribe to Carrie's blog, CLICK HERE and look to the top right corner.
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THIS MONTH:
Makeover Contest Winners
Greenbuild 2010
Up & EZ! Discount
Ilene's Insights
Carrie's Color Blog
Photo Gallery
Contact us


Thinking about taking an American Clay workshop in November?

Visit our Hands-on Workshops webpage to stay up-to-date on all new class dates and times.




View our Photo Gallery




CONTACT
AMERICAN CLAY

email us
call us: 1-866-404-1634

write to us:

American Clay Enterprises
8724 Alameda Park Dr NE Suite F
Albuquerque NM 87113



"I just opened a 5 gallon bucket of wet Porcelina, 'Rio Grande Pecan' that has been at my studio since 2004. Its almost full. No mold. Beautiful. I'm going to plaster with it this morning. Truly amazing!
I call that 'making history'."

Orit Yani


 

American Clay Enterprises, LLC | © 2007 All Rights Reserved
8724 Alameda Park Drive NE, Albuquerque, NM 87113 | 1-866-404-1634 | FAX (505) 244-9332