September 2010


Dear American Clay Community,

This past week, I was working with my 5 year old with our material.  If you want to have some fun, give a 5 year old a trowel and see what they do (make sure you are not attached to the project outcome, as they tend to do what they want).  After our project the next day he came to me and asked, "Dad, where is my clayer?"  Not quite sure what he was talking about, I prodded inquisitively (basically I said "I have no idea what you are talking about!")  He was completely frustrated with my clear lack of the fundamentals of the English language, and said, his voice escalating, "you know, my 'clayer'!"  Still in a complete fog of understanding, I took on a blank look and shrugged. He said--rather non-plussed at my parental-stupidity:  "Duh!, Dad! That tool that I used to put up the plaster!"  I think I laughed for a good few moments, and said "you mean the trowel?".  "No. Dad! It's a Clayer!"

So for those of you out there that ever wondered what that tool is used to apply American Clay, you now know, it is a "Clayer".

Enjoy the month, as projects shape-up and more of you use your "Clayer" to apply our fun and child appropriate products.


Croft Elsaesser

FEATURED PROJECT
Private Home in Scottsdale, AZ by Finished, LLC

We used 'hay' from her own bails, she wanted lots of it 'pressed in' and 'sticking out' of her walls. I also inlaid turquoise pieces and sterling beads that she brought back from Tibet to create a shaman figure.

Click on the link below for pictures and a description from Finished, LLC about the project.

READ MORE »

**Please note: This is just a sample of the fantastic projects that are going up all over the world.
PEOPLE'S CHOICE AWARD 2010
People's Choice Award aka Facebook Fan Favorite

The People's Choice Award is an opportunity for our fans to vote for their favorite project from this years Makeover Contest. Voting for the People's Choice Award will begin Sept. 1st and end Sept. 24th.  To cast your vote click on the link below.

VOTE NOW »

**Winners of the 2010 Makeover Contest and our People's Choice Award will be announced in our next newsletter.
ILENE'S INSIGHTS
Question of the Month:

If you've ever called our main office in Albuquerque, NM then chances are you've talked to Ilene. She has been American Clay's receptionist since September 6th, 2005, so you can imagine she gets some excellent questions from our customers. Here are the September question of the month:

"Is it possibly to do something about that old wallpapered wall?  Can you put American Clay right over that wallpaper? "


READ MORE  » For the Answer
 NEWS FROM THE COLOR ROOM
Carrie's Color Blog
 
Check out the latest news from the Color Room:
- Oldies and Goodies
- One Color, Three Ways
- Samples - What's Free, What's Not

Colors of the Week: Lemon Cream, Caliente and Rain

Have specific questions or requests for Carrie?  You can email her at carrie@americanclay.com or leave her a comment.

To subscribe to Carrie's blog, CLICK HERE and look to the top right corner.
MAINTENANCE TIPS AND TECHNIQUES
Maintenance Tip: To Seal or Not to Seal your American Clay Wall

here are a few places where sealing an American Clay plaster wall is a very good idea;  for instance, if you do not have a backsplash behind a sink area in the kitchen or bathroom. It is also a good idea to seal if you do not have baseboard at the floor level, sealing will keep the walls safe from washing or scuffs.  In this video, American Clay's color specialist, Carrie Williar, shares a personal example of when she opted to seal a wall in her own home, and demonstrates how she did it.

To watch this video  CLICK HERE »
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THIS MONTH:
Featured Project of Month
People's Choice Award
Ilene's Insights
Carrie's Color Blog
Maintenance Tip
Photo Gallery
Contact us


Thinking about taking an American Clay workshop in September?

Visit our Hands-on Workshops webpage to stay up-to-date on all new class dates and times.




View our Photo Gallery




CONTACT
AMERICAN CLAY

email us
call us: 1-866-404-1634

write to us:

American Clay Enterprises
8724 Alameda Park Dr NE Suite F
Albuquerque NM 87113


 

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8724 Alameda Park Drive NE, Albuquerque, NM 87113 | 1-866-404-1634 | FAX (505) 244-9332