February 2010
American Clay newsletter header
Dear American Clay Community,

What is American Clay with a twist of lime? Well it's not a Margarita, but it's more than you would expect.

American Clay's Lime Putty is now available to 'gauge' our plasters and to create a limewash.  In this month's newsletter we are featuring our Lime Putty with a few videos and articles explaining our newest addition to our line of products.

We are grateful to each of you for your continued support of American Clay's products and commitment to the future of our planet. 

Croft Elsaesser
President/CEO
American Clay
 DEALER OF THE MONTH
Narong Vanavisutra, owner of PaintFX Company Ltd, is our Dealer of the Month


PaintFX Company Limited
12/460 Bangna Trad
Bang Phli
Samut Prakarn 10540
Thailand
Phone: 02. 743 1250
Fax: 02. 743 1260
website
email

Click on the link below to see what Narong had to say in our short web interview.

READ MORE »
 APPLICATOR OF THE MONTH
Applicator of the Month is Monte Hess in Verdigris, OK

6505 E. Cedar Creek Rd.
Claremore
Oklahoma 74019
USA
Phone: 918-808-4929
[email protected]

American Clay is proud to announce that Monte Hess  is our American Clay applicator of the month.

Click on the link below to see what Monte had to say in our short web interview.
 NEWS FROM THE COLOR ROOM
Carrie's Color Blog
 
Check out the latest news from the Color Room:
- So how long does it REALLY take to make a custom color?
- Online Color Resources
- Making Accurate Color Samples

 Have specific questions or requests for Carrie?  You can email her at [email protected].


READ MORE »
 IN THE NEWS
American Clay Introduces US made Lime Putty

American Clay Enterprises kicks off 2010 with a major addition to their line of natural, sustainable and healthy plasters for interior walls and ceilings. The company is introducing their own Lime Putty. This lime putty can be used for gauging, or adding to, American Clay's Earth Plasters and also mixed to make limewash. One primary element that makes the American Clay lime products uniquely more sustainable--and LEED friendly--than most lime putty used in the U.S., is that the lime is U.S. sourced. Based on the successful preview at Greenbuild International Expo in November, builders and architects are eager for the products which are both a natural evolution for the line, and an example of American Clay's consistent response to its users' needs. Both products are available as of this month.
Lime Putty, from CEO Croft Elsaesser:

The number of questions generated by
our lime putty release is exciting.  Some clarifications:

The lime putty is slaked from a "high calcium" calcium oxide here in Albuquerque, NM. This is not a Dolomitic lime.

The current buckets that are available from American Clay have aged for at least 12 months.  We have small batches of putty that have been aged 36 months, but those will remain in-house for continued testing.  We have additional putty that is aging so that we can continue to provide a quality putty for a lime-wash, and for gauging into our earth plasters.

This is NOT a lime plaster that is going to take the place of "venetian plasters" on the market.  It is not blended with aggregates, and other materials to make it applicable in this way.  The introduction of the putty is to provide a material that is only putty: no additional extenders, or acrylics.  This can be used to make a lime-wash, and to gauge into our clay plasters.  Artisans that are using putty to make mortars or plasters could use the putty in this way, but it is only their knowledge and expertise that will make this viable, and American Clay is only selling the putty in one gallon buckets at this time.
American Clay Limewash Videos 


Croft Elsaesser explains the proper procedure to mix American Clay Limewash.
Click Here to view this video.


Croft Elsaesser and Carrie Williar from American Clay explain the improper application of American Clay Limewash.
Click Here to view this video.

Catholic Charities of Tulsa

American Clay has had the opportunity to participate on some amazing projects.  From Disney Land to St. Thomas, VI, we've been able to impact spaces and people's lives.  But sometimes, a project comes along that makes us truly proud.  

 Catholic Charities of Tulsa began planning a consolidation of all their services and locations to one campus and American Clay was part of that plan.  A beautiful on-site chapel was specified with American Clay, as well as some of the hallways.

Green Country Interiors sent one of their lead artisans to be trained in American Clay application about a year ago, so that they would be ready to take on the challenge.  What a choice they made!  Monte Hess has done an amazing job of guiding his team on the Catholic Charities project.  The Chapel is a Porcelina finish in Nantucket Sand, with soft movement in the clay and a lexan trowel burnish, everyone has been thrilled with the results.

The Bright Side of Things by Jeremy Mistretta

In the economic downturn, I am finding that most folks are focusing on the negative.  This mantra will only bring us further and further into despair.  It's important to look on the bright side of things!
 
I just finished a pretty small job in Downtown Bozeman (I had actually completed it years ago, but a remodel was done and it needed some attention and repair).  I found it amazing that with a little attention and knowledge, I was able to bring the walls back to "better-than-before" status.  I was very pleased with the end result, and the client was ecstatic!
 
Thanks so much for manufacturing a great product.  Keep up the good work.  It is good folks like us that will triumph through these hard times and be the leaders in the next economic era.  
 
Jeremy Mistretta
New Age Artisans, LLC
4065706199
[email protected]
www.newageartisans.com

FEATURED VIDEOS
The Most Adorable American Clay Videos Ever



Warren Hill teaches his 2 year old to apply American Clay.
To view a few of Warren's videos  Click Here.
FEATURED PLACES TO SEE

American Clay Walls at these locations

ac+dc - Architectural Coatings + Design Center
18424 Ventura Blvd.
Tarzana
California 91356, USA
Phone: 818-757-3900
website

Eden Environments
5747 28th Street SE
Grand Rapids
Michigan 49546, USA
Phone: 616-956-5000
website

Cathryn's Tuscan Grill
91 Main Street
Cold Spring
New York 10516-2810, USA
Phone: 845-265-5582
website
email

American Clay Logo
THIS MONTH:
Dealer of the Month
Applicator of the Month
Carrie's Color Blog
Lime Putty Introduced
Info. about Lime Putty from Croft
Limewash Videos
Catholic Charities of Tulsa
The Bright Side of Things
Featured Video
Places to See American Clay
Green Tips


WORKSHOPS IN FEBRUARY


Professional Workshop
- Wednesday to Friday,
Feb 03 to Feb 05, 2010 
- Ecohaus: Seattle, WA

Full Day Workshop
- Friday,
Feb 05, 2010 
- American Clay        Manufacturing Facility: Albuquerque, NM

Free American Clay 1/2 Day Class
- Friday,
Feb 05, 2010 
-Rhoades Building Products: Blue Hill, ME

Basic Workshop
- Saturday,
Feb 06, 2010
- Bioshield: Santa Fe, NM

Basic Workshop
- Saturday
Feb 06, 2010
- Ecohaus: Seattle, WA

Basic Workshop
- Saturday
Feb 06, 2010
- NCF Studio: Houston , TX

Basic Workshop
- Tuesday
Feb 09, 2010
- New Living: Houston , TX


Two hour Hands-on Basic Workshop
- Saturday,
Feb 13, 2010
- The Arch:
Asheville, NC

Basic Application Workshop
- Saturday,
Feb 13, 2010

- Serenity Finishes: Albany,CA

American Clay Introductory Workshop
- Saturday,
Feb 13, 2010

- Interiors Green:
Bethlehem, NH

Professional/Artistic Workshop
- Sunday
Feb 14, 2010
- Serenity Finishes: Albany,CA

Advanced Applicator Training
- Wednesday to Friday,
Feb 17 to Feb 19, 2010 
- American Clay        Manufacturing Facility: Albuquerque, NM


Two Day American Clay Advanced Applicator Training
- Thursday and Friday
Feb 18 to Feb 19, 2010
- NCF Studio: Houston, TX


Basic One Day Workshop
- Saturday
Feb 20, 2010
- Tuscan Impressions:
Marietta, GA

Full Day American Clay Workshop
- Saturday
Feb 20, 2010
- Gypsum Supply Company: Madison, WI

American Clay Workshop
- Saturday
Feb 20, 2010
- Ecohaus-Portland:
Portland,OR

American Clay Basic Workshop
- Sunday
Feb 21, 2010
- Environmental Home Store: Doylestown, PA


Basic Workshop
- Friday and Saturday
Feb 26 to Feb 27, 2010
- Austin School of Faux Finishing: Austin, TX 

Spray & Repair Class
- Thursday
Feb 26, 2010
- American Clay        Manufacturing Facility: Albuquerque, NM

Full Day Hands-on Workshop
- Friday
Feb 27, 2010
- And It's Green, Inc.: Sparks, NV

Basic Hands on Workshop + Q&A Session w/ Professionals
- Friday
Feb 27, 2010

- Eco-Trendz:Caledonia, MI


Professional Workshop
- Every Thursday
January, 2010
- SmartLittleHouse:
Roseland, NJ




GREEN TIPS OF THE MONTH

- Turn off the bathroom faucet! Don't let the water run while you're brushing your teeth or shaving. You can waste 3 to 5 gallons per minute or as much as 20,000 gallons per year.



CONTACT
AMERICAN CLAY

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call us: 1-866-404-1634

write to us:
American Clay Enterprises
8724 Alameda Park Dr NE Suite F
Albuquerque NM 87113

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American Clay Enterprises, LLC | © 2007 All Rights Reserved
8724 Alameda Park Drive NE, Albuquerque, NM 87113 | 1-866-404-1634 | FAX (505) 244-9332