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Greetings!
After the new hires earlier this year we moved into some great new office space on South Lamar! Read below for details, as well as a few pictures - stop by anytime for fresh coffee and a chat. Thank you again for your continued support as we grow, develop icanmakeitbetter to change the way market research is done and work to take amazing care of our clients and employees - proving you can do good work...by doing good.
Want to chat? Call 512.288.1706 x 101 or reply to this email and we can set up a time. Best,
Paul Janowitz
CEO and Founder
Sentient Services
Market Research + Usability + icanmakeitbetter
  
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We found an awesome renovated home on South Lamar for our new offices. This new space holds both Sentient Services and icanmakeitbetter teams.
We outfitted the office with custom made mid-century modern furniture from Etsy (not the TV of course) and even built these conference tables ourselves! It was all way cheaper and way better than a big box store and helped support local craftsmen (the front red door was built by the woodworker that works in the lot behind us).
Here is Eric staining tables on move in day.
We also have great neighbors too! Next door is Alamo Austin Alarms (they did our alarm system), and Mom's Tattoos (nothing inked yet). Across the street is Barley Swine, and behind us is the Austin Java roasting facility where we get great, still-warm, roasted coffee. So, stop on by and we will make you a cup!
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icanmakeitbetter - our social innovation and market research platform is now live in BRAZIL! We enjoyed a great trip throughout Brazil meeting with clients and new friends. Above is the view from the hotel in Rio - not a bad business trip. We were able to meet with the city planners for the Olympics, World Cup and more - this place is amazing, and the events they will host will be spectacular. We are looking forward to continue expanding our business presence throughout Brazil.
Later this summer we will be releasing icanmakeitbetter 3.0 - it will be a game changer - combining surveys, panels and customer driven innovation (hint - we are merging all 3 into a radical new platform). We can't say more now, but please stay tuned.
Not using icanmakeitbetter?
icanmakeitbetter provides you with online focus groups, surveys, recruitment, panel management and innovation in a simple, single platform.
We will have you set up in one day - fully hosted, seamless and easy. Even better - an entire year on our platform costs less than a single traditional focus group!
If you do any market research, product development, marketing, innovation, or usability this will be game changing - we make it quicker, easier, cheaper, and more accurate than ever before.
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Okay, so this has nothing to do with market research, but those of you that know me, know I love furniture, supporting local, and shopping online. Nothing brings all that together like Etsy! So the "tip" is always to check there first to see what you can find. The "trick" is to contact the sellers - many will create custom pieces and colors for you (we did that with the piece shown above - we changed the color from teal to lime green). This gives you amazing custom pieces, saves you money, and supports skilled artists. Next newsletter I will go back to some market research and usability tools we use and love. |
We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
icanmakeitbetter Social innovation and research community platform. We enable companies and communities to create, share, and act upon ideas to drive innovation and make everything, and every day better.
Market Research Full-service worldwide quantitative and qualitative research. We cover branding, customer engagement, market analysis (segmentation, sizing, pricing), product development and usability.
Focus groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based surveys | Phone-based surveys | Custom panel development
User Experience We conduct concise, measurable and actionable usability research, covering a range of different media, including websites, software, email, packaging, interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation | Personas | Task analysis | Usability analytics | Reporting (IA, content, wireframe)
Information Design Our Information Design practice provides an unparalleled scientific and customer research driven information platform.
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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Up Next?
icanmakeitbetter 3.0 - this is going to be huge, we are almost done! |
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just ask us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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