Greetings!
First things first, check out the new logo above! This is our first major logo change since we started 7 years ago. Please let me know your thoughts. Be sure to join us on Facebook to stay up to date on our latest news, tips and tools and blog posts. And you can always go directly to the Sentient Blog for new research insights every week. Read below to see a list of practical research and usability tools we use. We hope this helps in you in your research and usability endeavors. Did we miss some of your favorites? Please share your them with us (email me, post to our Facebook page or on our blog). As always, I and the entire Sentient team is here to be of service. Please let me know how we can help on any upcoming market research or usability engagements. Best, Paul Janowitz
CEO and Founder
Sentient ServicesMarket Research + Usability
  
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(Image courtesy of guardian.co.uk)
Tools We Use
In our day-to-day research activities we evaluate hundreds of new methodologies, tools and software platforms each year. We thought we would take a few minutes to tell you about some that we have found and really like.
Yeah, some of it is part of our "secret sauce", but we are happy to share! We hope you can use these in your own research and when you need the Sentient team and our expertise we will be there for you. Please enjoy.
- CHART PORN: Not technically a tool, but you can waste a whole day here, and get some great ideas on presenting data.
- GuapoVideo: Have not used, but looks cool.
- Plain Frame: We use it to quickly set up navigation and menu options and invite online users to complete tasks and get a quick read on task flow, nomenclature and usability.
- WebSort: We use it for remote card sorting online. This allows us to test site architecture, product bundles and more.
- SMASHING MAGAZINE: Filled with tons of tools and articles on design, usability, and best practices. We have linked to a wireframing kit page.
- 37 DATA BLOGS: Blog post linking to blogs on data, stats, presenting and more.
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We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
Market Research
Full-service
worldwide quantitative and qualitative research. We cover branding, customer
engagement, market analysis (segmentation, sizing, pricing), product
development and usability.
Focus
groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based
surveys | Phone-based surveys | Custom panel development
User Experience
We conduct concise, measurable and actionable usability research,
covering a range of different media including websites, software, email, packaging,
interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation
| Personas | Task analysis | Usability analytics | Reporting (IA, content,
wireframe)
Information Design
Our Information Design practice provides an unparalleled
scientific and customer research driven information platform
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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Up Next?
Let us repeat this box. Development is coming along great, but taking more time than expected (but we are building something that will be a game changer, that takes time). So, as we said in the last email: Looking at the social graph, user reviews and content, product innovation and what this means as a research platform. Stay tuned.
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just email or call us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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