Greetings!
It is summer here in Austin, TX now! Not a bad time to go do some research in cooler climes - let us know if you need a partner to do something in Sweden. I trust you are enjoying the longer days and some travel - we have employees taking their 3 year "two weeks and $5,000 travel money" break in Hawaii and Spain this summer. Read my blog post about it here. And be sure to check out the Sentient Blog weekly for new research insights. As always, I and the entire Sentient team is here to be of service. Please let me know how we can help on any upcoming market research or usability engagements. Best, Paul Janowitz
CEO and Founder
Sentient ServicesMarket Research + User Experience + Information Design |
We promised a new software product for research - I also said it would not be revolutionary, but it would be very useful. So here it is!
Sentient Services has developed a custom survey platform for a very specialized audience. This is NOT a self-serve platform or made to compete with other survey platforms out there (SurveyMonkey, MarketTools, Confirmit, SurveyWriter, Vision Critical...). Instead, we have built a full-service, bespoke platform for high-touch surveys with customized reporting. How exactly does this work?
- Sentient develops a nuanced, valid and actionable survey instrument.
- A completely customized web design is created for the survey user interface. This includes everything from colors, button sizes...you name it. We treat this like building a website - everything is fungible and designable - dream it and it lives in our system.
- Survey logic is developed - includes all the standard stuff (skips, dynamic logic, piping in variable text, etc.).
- An admin console is developed. Allows users to launch surveys, manage reminders, add reporting accounts and view dynamic data.
- Customized reporting. This is where the "bespoke" part really comes in. All reporting is completely customized for multiple end-users. We can generate any type of data run and render it dynamically.
- Automation. This is the "full service" and pricey part, but the part that makes the system worthwhile. Sentient can create a customized load wizard that can take data files or do a direct pull from a database that will create customized surveys, invitations, secure links and automatic reporting (including reporting invites and full automating for internal distribution).
Current Use Case
For our first deployment we had a client that needed an easy to use survey and reporting platform that would automate the process of managing end-user reporting. They were having do multiple steps: data export, data prepping, upload, test, email, collect, export data, cut data, create reports, proof, and then finally create reports by hand for multiple stakeholders. Here is what we built for them:
- 3 click process. Type in survey name. Click upload file (uploads file from their CRM solution.) Click send.
- Customized email invite sent out with 7 language options. The new invite and user interface have increased response rates 4x!
- And the coolest part: This survey is rating internal presenters at the company all over the world. When a presenter is rated in a survey, they receive an automatic email with username and password. This allows them access to a customized reportal with all of their ratings in it. Our system automatically generates internal employee emails, accounts and reports based upon survey completion.
So, if you have the need for a highly customized and automated survey/reporting platform please feel free to email me or call me and we can chat.
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We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
Market Research
Full-service
worldwide quantitative and qualitative research. We cover branding, customer
engagement, market analysis (segmentation, sizing, pricing), product
development and usability.
Focus
groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based
surveys | Phone-based surveys | Custom panel development
User Experience
We conduct concise, measurable and actionable usability research,
covering a range of different media including websites, software, email, packaging,
interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation
| Personas | Task analysis | Usability analytics | Reporting (IA, content,
wireframe)
Information Design
Our Information Design practice provides an unparalleled
scientific and customer research driven information platform
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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Up Next?
Looking at the social graph, user reviews and content, product innovation and what this means as a research platform. Stay tuned.
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just email or call us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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