Greetings!
First of all, I hope your 2010 is off to a great start. Here at Sentient Services we have been quite busy and having a great time as always - learning, growing and doing business with great friends and partners. In our first quarterly newsletter of 2010 I wanted to reach out and do the following: - Let you know about Sentient's full-service Market Research, User Experience and Information Design practice areas
- Tell you we have gone virtual, and why
- Hint at some big news coming out next quarter
I would love the chance to hear what you are up to and see how we can work together. The entire Sentient Services team is here to be of service, please let me know how we can help you in the coming year with your market research and usability needs. Best, Paul Janowitz
CEO and Founder
Sentient ServicesMarket Research + User Experience + Information Design |
We are here to help you with any of the following on a global basis. Please let me know throughout the year as you need these services. With Sentient you will get flawless execution, valid and actionable insights and a team that is fun to work with!
Market Research
Full-service
worldwide quantitative and qualitative research. We cover branding, customer
engagement, market analysis (segmentation, sizing, pricing), product
development and usability.
Focus
groups | In-depth-interviews | Usability & Eye tracking | Online groups | Web-based
surveys | Phone-based surveys | Custom panel development
User Experience
We conduct concise, measurable and actionable usability research,
covering a range of different media including websites, software, email, packaging,
interactive, print and television.
Business definition | Contextual assessment | Heuristic evaluation
| Personas | Task analysis | Usability analytics | Reporting (IA, content,
wireframe)
Information Design
Our Information Design practice provides an unparalleled
scientific and customer research driven information platform
Content strategy | Information architecture | Heuristic design | Interaction layers & dependencies | Wireframes
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(2002 in Alaska with the "babies")
Where We AreWe have moved to a virtual office! Over the past 6 years we moved 3 times and set up new offices, kitchens, play areas (one must have foosball), our own version of a cafe (Gaggia is our machine of choice), painted, crawled under desks, set up networks and otherwise moved, and drank beer. All good times, but the times, they are changing. Technology has allowed us to make this move. Our server is in the cloud with Egnyte we have VoIP phones, great Dell laptops, and see those kids above, they are now in 3rd and 5th grade. And the guy with hair, that is (was) me. So, going virtual does the following: - Let's me ride bikes with my kids to school before they stop kissing Dad and I become uncool (they claim it has already happened, I still think I'm cool).
- Saves money, a lot.
- Let's us use the latest technology that is now available for seamless remote working and collaboration.
- Saves time, gas and the environment - all good things.
- Allows us to be more available for you with the extra time and new technology.
Here are some pics of our 3 offices over the years - all on South Lamar, Austin, TX! |
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Up Next?
Next quarter expect some big news. What is it? We have developed our first software product for research. Can't say more than that just yet...stay tuned.
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Sentient Services
Sentient Services is a Knowledge StudioŽ - the amalgamation of market research, user experience and information design practices. We leverage these core competencies for our clients in product development, interactive, sales, marketing, advertising and branding.
Please contact us and let us know how we can be of service.
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Let's Talk
We are research and usability people. We like to talk about methodology, software, design, and the best way to cover 4 countries in 6 days with 2 groups in each country - and fitting in a nice dinner overlooking the Blue Mosque.
We travel the globe conducting market research and usability - have a question on a facility (we've probably been there), questions on how Tokyo purchasing differs from Hong Kong and how to control for that in a recruit (yep, we know) - just email or call us.
Give us a call - we are always happy to chat about methodology, ideas and research. It is what we do and love!
Paul - 512.288.1706 x101
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