Happy Holidays. I and the entire Sentient team extend our deepest gratitude to you – our clients, friends, partners and families who have made this an incredible year. Sentient was named to the Fast 50 for Central Texas and as one of the top 25 agencies in Austin by the Austin Business Journal. It’s been an amazing and busy year, but also one that was sobering; from natural disasters, to wars and global warming. It was the year to “go green” for business, but for us it was a year to stay green. Sentient has had an environmental policy since day one and we continue to follow our golden rule “First, do no harm” in our work, our choice of clients and our lives. To quote David Brower – “There is no business to be done on a dead planet.” But wait, this is about Happy Holidays and giving. So, here goes – don’t look for popcorn tins coming your way. Instead, Sentient has given a gift of $2,500 that will help the Nature Conservancy purchase, restore and protect rain forests around the globe.

All the best for a wonderful new year and thank you so much.

Help Save the Rain Forest

Meet Stephanie, Sentient’s Senior Statistical Analyst:
I joined the Sentient team in June after completing a Ph.D. in Psychology at the University of Wisconsin where I studied human decision-making and cognitive biases.

The Psychology of Advertising:
In 2006, U.S. advertising expenditures totaled almost $150 billion and in 2007 a mere 30 seconds of Super Bowl airtime cost $2.6 million. Billions more were spent on focus groups and surveys in an attempt to better understand the typical consumer. Is all this spending worthwhile – that is, does advertising work?