Seattle (July 2011) - HadleyStilwell, designer of a unique and professional clothing line for breastfeeding mothers, is pleased to announce a new strategic partnership with Bikini Thief, a swim collection with a state of mind and silhouette for everyone who loves water and sand, to offer stylish maternity swimwear that make moms-to-be feel beautiful and comfortable.
HadleyStilwell's designs reflect the mission of helping new mothers breastfeed longer by minimizing the challenge of pumping or nursing, which empowers women to succeed at both career and motherhood. The HadleyStilwell collection offers classic, elegant, coordinating professional pieces that allow working moms to easily create a complete breastfeeding-friendly wardrobe, appropriate for the boardroom or the playground, with a few key pieces.
Whitney Andresen, designer and founder of Bikini Thief, grew up on the ocean and spent time traveling the beaches and waters around the world. She found inspiration for her swimwear in the vibrant colors, patterns, and styles of women everywhere and in the confidence and serenity these women radiated. Whitney set her sights on creating that same sense of calm with her swimwear collection, including maternity swimwear.
"I feel a kinship with Whitney Andresen and have a great respect and admiration for her Bikini Thief designs," says HadleyStilwell founder Holli Harris. "We both built clothing lines that grew out of the passion we felt for our lifestyle and created fashionable, elegant designs to support the life that we, and many other women, live every day. A company like Bikini Thief that graces the pages of Sports Illustrated and also designs for pregnant women is definitely a kindred spirit!"
With Bikini Thief and HadleyStilwell, moms-to-be can find maternity and post-partum clothing from designers who use beautiful fabrics and create silhouettes to make clothes that look good on a real woman. As women transition from pregnancy to motherhood, HadleyStilwell is there to give mothers a well-tailored, professional wardrobe without sacrificing comfort and Bikini Thief swimwear also works well for those first few months after baby's birth.
The partnership between HadleyStilwell and Bikini Thief gives Harris the chance to connect with moms while they are pregnant and become a resource for after the baby is born. She realizes the importance of connecting with moms even before they give birth, knowing that the first few days in a baby's life are crucial to getting off on a good start with breastfeeding. Having lactation resources lined up before becoming enmeshed in life with a newborn can help make the transition to from pregnancy to breastfeeding so much easier. But because moms-to-be are often focused on the birth itself, breastfeeding can take them by surprise if they haven't had time to be educated about general information and potential issues. Harris wants to help and provides resources on the HadleyStilwell website to that end.
"I'm so excited to be working with Holli and HadleyStilwell," says Andresen. "We believe all women, including pregnant women and new moms, deserve to feel beautiful and confident about how they look. Our designs for swimwear and clothing embody this belief."
The HadleyStilwell collection is available at www.hadleystilwell.com. More information about HadleyStilwell can also be found online, or by calling 1-888-872-9885. The Bikini Thief collection is available at www.bikinithief.com. More information about Bikini Thief can be found online or by contacting the New York City showroom at 1-646-476-4860.
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