The Mercedes Benz of Fireplaces is born...
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"Hearth & Home magazine was correct when it announced 4 years ago that the Town & Country fireplace "was the greatest break-through in direct vent fireplaces in the past ten years."
Its "clean face" styling made it the quintessential fireplace: a masonry fireplace look with direct vent gas technology. Aesthetics drive the high-end gas fireplace market, and there is nothing more beautiful than a Town & Country fireplace.
Commercially, Town & Country broke all industry pricing barriers. The Mercedes Benz of fireplaces was born, and sales soared."
How the Competition Missed
"In an attempt to follow Town & Country's lead, others jumped on the "clean face" bandwagon. They spent so much time chasing Town & Country's clean face look, they failed to understand the consumer who was buying it.
They missed that these fireplaces are chosen for their looks, not for the heat. These fireplaces are being installed in high-end custom homes with high insulation values and sophisticated heating systems where primary heating is not required, nor desired.
At Town & Country, we understand that the luxury fireplace market expects a great flame with comfortable heat, and expects premium quality..."
- Town & Country Fireplaces |
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