It's more Car than Electric!
I just don't get it. Who is going to buy the new Chevy Volt with such a lame slogan? Talk about killing 2 birds with one stone: I would not buy it if I was looking for a "green" car because this slogan makes me feel that Chevrolet doesn't really believe in its own product. And if I was not looking for a green car then I wouldn't even think about the Volt.
Whoever came up with this brilliant tag line must NOT want any Chevy Volts on the road. Probably been paid by Hummer. No not Hummer, they're off the road themselves already. Maybe by Buick. Well probably not, they're on their way to the salvage yard too. So I guess it must have come from a real brainstorming session by responsible adults in the marketing business. Hard to believe. Chevrolet spends 3 years and several millions in research and development towards a product that HAS to appeal to the green market and when their baby is just about to hit the road, they chicken out. Worried the Volt is either not green enough - they are right. Not competitive enough - right again. Or theyr're worried that the average American car buyer is not ready for a truly American Green Car and hope they will compromise with a "kinda green" option: "I have a Volt, but don't worry, it's more car than electric..."
Either way I'm quite nervous about the Chevy Volt marketability and it seems that, judging by their ad campaign, the Chevy people are too: the first American Electric Car is more car than electric...
Actually it's not the first. Did you know that "the years 1899 and 1900 were the high point of electric cars in America, as they outsold all other types of cars". I didn't, that's why I like writing these neswsletters: I need to verify my statements (not all the time...) and discover all sorts of interesting pieces of info, like the solar powered...(read on)
Anyway, a totally illogical anti-slogan in my humble opinion. It's as if we were advertising Easthampton's Artwalk with : it's MORE WALK THAN ART! Or if the promoters of Sex and the City would proclaim: it's more City than Sex. Just watch the ratings drop! What? The show is no longer on TV? They must have used the same advertising agency.
What about the new solar powered vibrator: it's more Solar than Vibrator! How does that sound? Would you buy? I know YOU wouldn't, you're not into that, right? All this green ecofriendly treehugging stuff, not your style, right? Well they at least came up with a cute slogan: Renewable energy has never felt so good!
Anti-aging cream? It's more cream than anti-aging. High velocity trains? It's more train than speed! Organic wine: it's more organic than wine...I could go on for ever.
But I won't...Just a word of caution if you decide to go for the solar powered thingy: read the small print: it's for outdoor use only.
Kinda make sense.
Unless you can plug it in your Volt.
