Masthead - Doorway
June 2010
In the Spotlight
Save $100 at the Petrus Leadership Conference
Are Donor Visits Worth it?
Leading Change Through Teamwork
Creating a Class Gift Program
PETRUS E.D.
Introduction to Fundraising Workshop

Join us on Tuesday, June 15 at the Harvard Catholic Center for this interactive workshop designed for those new to fundraising and interested in expanding their mission impact. Walk away with a basic understanding of what is needed to implement a  sustainable development program.

Price: $69.00 includes workshop materials, lunch and refreshments.

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In the Spotlight
Fr. Larry and OSU Mascot
Congratulations St. Thomas More Newman Center at The Ohio State University!

St. Thomas More Newman Center is an example of what is possible with a comprehensive development plan, a Director and Development Director committed to visiting benefactors and inviting support for the ministry, and a ministry that gets people excited about giving.
 
As the end of the fiscal year is coming to an end, St. Thomas More has already exceeded their development revenue goal of $338,000 for the year. (Actually, they exceeded that goal in April when they topped $344,000!)

Here is a quick glimpse at some of the highlights of the year:
  • Buckeye Catholic Direct, the monthly eGiving program, grew from $88,000 in FY'08-09 to over $159,000 so far this current fiscal year.  
  • 2 Matching Gift Weekends raised over $125,000 from students, permanent community members, guests and the benefactors who pledged $22,000 and $24,000 respectively for each of the collection weekends.
  • BuckeyeCatholic.com was re-designed and re-launched in February providing a new face for the Newman Center.  
On a side note, the Newman Center will say goodbye to Fr. Larry Rice, CSP and welcome Fr. Joe Ciccone, CSP as the new Director. After eight years at the St. Thomas More Newman Center at The Ohio State University, Fr. Larry Rice will be taking on a new role as First Consultor in Paulist Fathers' General Council, the consultative body that advises the Paulist president. We wish both Fr. Larry and Fr. Joe all the best in their new roles.
 
Congratulations to Fr. Larry Rice, Andrew Robison, and the Newman Center Staff on a job well done!

Quick Links
Greetings!

In April, I was pleased to be able to give two talks during the Association of Fundraising Professionals 50th International Conference on Fundraising.  I love to give workshops and educational sessions because I think one of the very best ways to learn is to teach.

Following the session "5 Keys to Sustainability in a Small Non-Profit," I issued a challenge to the participants.  I asked them to master the art of handwritten thank-you notes.  I firmly believe that when a person in our society receives a handwritten note, it carries a special kind of intimacy.  The impersonal connection we often have with e-mail, form letters, Web sites, and other electronic means of communication are necessary for our work.  The mass customization of communication tools is helpful as we seek to reach a broad audience.  However, a personal letter of gratitude of a few lines, written in your own hand, can have a profound impact.

Each of us has a yearning for personal connections which are meaningful.  A handwritten note is a key strategy for creating this meaningful relationship with benefactors.  My personal handwriting is like that of the average third-grade boy, something akin to Mandarin.  Yet even my barely legible chicken scratch elicits "Thanks for your personal note" comments on a regular basis.

Remember that the work we do in development is about creating meaningful relationships which lead to an invitation to be part of something special.  You don't invite strangers to your house; you invite your friends.  Let's treat our friends well - and offer them personal communication when we can.

Take care,
Peter de Keratry, CFRE
CEO and Founder
2011 Petrus Leadership Conference
 
Driskill Hotel - Exterior

January 2-5, 2011

Driskill Hotel
Austin, Texas

This year marks the return of one of our highest rated speakers ever. Guy Mallabone, will present a half-day workshop on Major Gifts as well as give a presentation based on his new book, "The Fundraising Audit Handbook: What you Need to Know to Evaluate and Improve Performance."

Want to get a head start on your budget for next year? Register by June 30 and save $100 off the 2011 registration fee!

Don't wait.  Register today!
Mind the Gap: Are Donor Visits Abroad Worth It?
     Mind the Gap
By Jamie Cappetta
Director of Program and Development
Saint Thomas More
The Catholic Chapel and Center at Yale University


One of the great challenges as a development professional in a small organization is how to "mind the gap" between the costs associated with making donor visits and the return on that investment for the organization. As we all face the challenges of limited time, resources and energy, it is of the utmost importance that we prioritize our visits.

That is why when I first approached our chaplain about making a donor trip to London, he laughed and said it was out of the question. How could we justify the time and expense without it appearing to be a misuse of funds? Over the next several months, however, I put together a convincing case that consisted of three components: economic implications, relationship building and global impact.
More...
Leading Change Through Teamwork - Part I
    Leading Change
By Paul Breaux
Managing Partner, SBS Partners


Anyone who has been through an organizational planning process understands the time and effort required to put together a clear and compelling vision for the future.  However, completing the ground work alone is often not enough. Many organizations spend a great deal of time and resources to create a vision that never gets realized.
 
There are many reasons these visions are seldom fully actualized. Organizations often talk about the need to change in a broad context, but do not identify how "specific" changes will take place. If an organization wants to successfully change, the players need to understand how to lead the specific change initiatives that are most likely to turn their vision into reality.
 
I spend about half my time working with the Church and the other half working in the business arena.  In my experience (and regardless of the setting), there are three key factors that lead to the inability of teams and their leaders to effectively accomplish the change they desire More...
Aggie Catholics Come Together to Create Legacy: Creating a Class Gift Program
    St. Mary's Class Gift Program
By Angie Cooper
St. Mary's Catholic Center
Texas A&M University

 
For five years now, the graduating seniors at St. Mary's Catholic Center have decided that even though they will be leaving Texas A&M, they would like to continue to serve the Aggie Catholic family and leave a legacy. The Class Gift Program allows them to do just that. The money raised through the Class Gift is deposited into an endowment fund. Interest and income from this fund provides a perpetual stream of revenue that will support Catholic Campus Ministry at Texas A&M University for future generations of Aggies. In essence, these young graduates have come together to create the legacy they set out to establish. 
 
While the Class Gift Program supports the ministry financially, it also...More.
Petrus Development is committed to strengthening Catholic organizations now - for the benefit of the future. Through the creation of long-term sustainable fund development programs, the Petrus team empowers ministries to reach new levels of success by leading teams of benefactors, boards and staff through the fund development process.