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Greetings!
Welcome to the June issue of Licensing4Profits. This month I am pleased to share my latest article, The Money Making Power of Intellectual Property, that was published in the February issue of The Licensing Journal. In our next article, Leveraging IP- Cause Related Licensing we review several strategies and benefits of licensing cause related or non-profit brands. Learn about the six key characteristics of successful IP in this month's Video Licensing Lesson. Find out how to fine tune your business and open new revenue opportunties in this month's webinar, Building a Successful Business with Your Intellectual Property. What do Scrapbooks, the Coca-Cola label and video games have in common? Find out in This Month in IP History. We conclude with the licensing question, "How does one decide if they should sell or license their intellectual property?"
Enjoy!
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The Money Making Power of Intellectual Property
I am pleased to share my latest article that was published in February issue of the Licensing Journal.
There are two sides to intellectual property. The better known side is the legal side which secures the legal rights to an intellectual property through registering a patent, trademark or copyright. The money -making side of intellectual property is licensing.
The purpose of licensing an intellectual property is to find, create and control money-making opportunities. Finding the right IP fit for a businesses to license, or the right licensee fit for an IP owner can be challenging but the right combination could also be extremely lucrative.
Though intellectual property is something that never goes out of demand, in today's challenging economic environment there is an even bigger need for innovative IP, and that need is generating tremendous new opportunities in the world of licensing. The demand for new IP applies to just about every industry - services, products, brands, social media, new technology, apps, electronics, and more.
Licensing is a flexible money-making tool that can be used in many ways. It enables an IP owner to commercialize their intellectual property in a much shorter time than starting a business and in many cases it's an alternative to opening a business altogether. For working businesses looking to grow, licensing offers several choices including licensing out their internal IP for extra revenues, or getting IP rights to expand into new markets, reach more customers or launch new products.
Many businesses use licensing to attract expertise and resources such as marketing, sales, product development and distribution. This may be one of the most overlooked benefits of licensing while it's also one of its most powerful aspects.
Licensing leverages the cash flow of an intellectual property. The money-making power of licensing is the way that it can create a multiplier effect by leveraging an IP into multiple revenue streams.
Because intellectual property laws are structured similarly in most countries, licensing works around the world. With English being the "language of business", most licensing agreements have become standardized and contracts drafted in the US can be used in just about any other country with some modifications.
Click here to read the entire article. Licensing Journal Rand Brenner Article |
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Leveraging IP: Cause Related Licensing
 Cause Related or non-profit organizations benefit from licensing in two ways. Merchandise sales help the parent organizations bottom line, and licensing programs to build brand awareness and create trust in the marketplace. It also helps keep the Cause in the public's eye. Some of the biggest Cause Marketing licensing programs include Sesame Street, The American Red Cross, the ASPCA and the World Wildlife Federation.
There are several strategies that can be used in Cause Related licensing. Brand extension is when the licensee creates a new product that is a logical extension of what the nonprofit brand represents. An example is Red Cross Disinfectant Gel. A second strategy is promotional and focuses on the portion of the purchase that goes to the Cause. You often see this promoted on product labels and packaging. The third strategy is a Seal of Approval, lending credibility to the product or service which is co-branded with the non-profit brand. An example is the American Heart Association, whose brand is found on a number of food and beverage products.
Cause related licensing offers a number of benefits including brand visibility, product (or service) credibility and differentiation, an appeal to "conscious consumers", and can be more affordable than the big corporate brands. |
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Licensing creates wealth and can be lucrative for all types: creative people who provide the ideas, business people who promote the ideas and bring products to market, and agents who spot new opportunities and act on them!
Feel free to pass this newsletter along to friends and associates. You can visit www.licensingcg.com to view other free reports and presentations. If you are interested in learning about our consulting services and coaching programs, please contact us at (646) 395-9572 or email info@licensingcg.com.
Best Regards,
Rand Brenner
President & CEO
Licensing Consulting Group
About Rand Brenner
Rand has licensed some of the biggest Hollywood blockbusters, including "Batman" and the "Mighty Morphin Power Rangers", both of which generated billions of dollars in worldwide merchandise sales. His career included executive positions at Saban Entertainment and Warner Bros Consumer Products where he developed numerous licensing and promotional deals with Fortune 1000 companies.
Consulting Services
Rand Brenner is the President & CEO of Licensing Consulting Group, a full service intellectual property management company. LCG provides IP management, strategy consulting, and property representation. Click here for more information about his consulting services.
Audio Workshops Audio workshops that teach you the proven methods, systems and processes to transform intellectual properties into multimillion dollar licensing deals. Workshop series includes Introduction to Licensing, Licensing Mastery Wealth Creation System, License Your Expertise, Licensing Leverage Business Income Accelerator, and University IP Billion Dollar Opportunity. Licensing Success Coaching Program Monthly group tele-coaching sessions providing Rand's expertise and experience to guide you in your licensing activities. With proven methods for maximizing IP cash flow and leveraging your licensing options, the Licensing Success Coaching Program will give you the tools and confidence you need to succeed in licensing your intellectual property! Click here for more information. Speaking
Rand's speaking style is vibrant, humor-laden,
energetic, and personal. Rand covers licensing from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. Engaged audiences consistently give him some of the highest ratings, commenting on the quality and their ability to take action on the information. He has presented to entrepreneurial organizations, trade associations, investor groups, entrepreneurs, students, marketers, inventors and entertainment companies.
For more information, please visit our website or send an email to info@licensingcg.com.
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Video Licensing Lesson - Six Attributes of Successful IP |
Join Our Mailing List!
Sign up for our newsletter and download a free copy of Introduction to Licensing Part 1: Making Money with Intellectual Property.
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Upcoming Events
Building a Successful Business with your Intellectual Property
Online Webinar, Thursday June 14, 2012 from 4:00 PM to 5:00 PM PDT
Join us for this next webinar to find out how you can fine tune your business, find new applications for your IP, and open up more revenue opportunities for your products and services.
Register for this event.
How to Negotiate Licensing Deals Part 1
Online Webinar, Tuesday July 10, 2012 from 3:00 PM to 4:00 PM PDT
Negotiating a licensing deal the right way is the key to a successful partnership. During this next webinar, you will learn how to negotiate the key terms of a licensing deal memo, the pros and cons of using someone else to negotatiate on your behalf, and 4 real world strategies that you can use to negotiate a winning licensing deal.
Marketing Secrets 1 Day Workshop
Saturday July 14, 2012 from 9:00 AM to 6:00 PM EDT, Hilton Garden Inn Hotel, Ft. Washington, PA
Join me at this workshop and discover how to unleash massive income potential from any business in just one day at a once in a lifetime event.
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This Month in IP History
1873 Mark Twain patented a scrapbook.
1887 J.S. Pemberton's Coca-Cola label was trademark registered. 1980 Atari's "Asteroids" and "Lunar Lander" are the first two video games to be copyright registered. Source: about.com
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Inventure Team Is Looking for New Products & Inventions
Do you have a new invention or consumer product ready to go to market? If you are looking for an opportunity to commercialize your invention or new product, the Inventure Team can help you with the following:- Licensing
- Funding
- Manufacturing
- Distribution
Visit the Inventure Team website at www.Inventureteam.com.
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Learn How to License Your Intellectual Property
Learn how to develop the money-making "intellectual property mindset", how to find the right licensee for any kind of IP, inside marketing strategies that maximize money-making IP, how to find the most lucrative opportunities for an IP, and much more. This special offer includes:
 Introduction to Licensing - Audio Workshop ($129 Value) Plus 
5 Ways to License Your IP- Ebook ($29 Value)
Special Newsletter Price: $69
Click here to order
http://licensing4profits.com/introlicensing/ Use Promotional Code INTRO512
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Ask Rand Brenner
Q. How does one decide if they should sell their intellectual property out right versus just licensing it?
A. One of the biggest challenges of selling an intellectual property is knowing what it's value is. This is especially the case with a new intellectual property. Depending on when you sell your IP, you may or may not be receiving the full value. Licensing your IP can be a better option. And in some cases, licensing is the first stage to ultimately selling the IP. Licensing an IP increases its value, especially if the products (or services) derived from the IP do well in the market. An IP that is generating revenue from licensing deals is much more valuable. It can be measured and valued based on current and projected royalty revenues. And when the time comes to sell your IP, that valuation can be used to determine the right selling price.
Got a question about licensing? Send an email to askrandbrenner@ licensing4profits.com. You'll get an answer to your question which will be included in a future issue of this newsletter.
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The information in this newsletter is presented by Licensing Consulting Group as a service to the subscribers. Although the author attempts to keep this information current and accurate, he makes no warranty or guarantee that it is correct, complete or up-to-date. This newsletter may contain links or be linked to other web sites not maintained by Licensing Consulting Group. The author makes no representations, express or implied, with respect to the materials and information provided on any third-party web site linked to this newsletter, including any representations as to the accuracy, timeliness, reliability or completeness of any material or information on such linked site. Inclusion of a link in this newsletter to another web site does not imply recommendation, approval or endorsement by the author of the linked site.
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