July Newsletter



Bridal Shows, Inc. Newsletter		Copyright 2010 by Naomi Hulme, CEM, Bridal Shows, Inc. July 8, 2010

Greetings!

The bridal shows are here! We look forward to working with all of our wonderful exhibitors at two upcoming bridal shows this month: The Fort Worth Bridal Show, July 17-18, at the Amon Carter Exhibit Hall; and the Dallas Bridal Show, July 31-August 1, at Dallas Market Hall.

Following this month's shows, we still have three more events to look forward to and participate in! Call us to learn more about the Home Improvement Show, August 28-29, at the Dallas Convention Center; the Plano Bridal Show, September 12, at the Plano Centre; and
The Business Conference, November 17, at the Arlington Convention Center.

in this issue

	Get Excited about Learning! Fort Worth Bridal Show: Marketing Campaign Dallas Bridal Show: Marketing Campaign Naomi on the RC Project Naomi's Notes: "Ready, Set, Go!" by: Naomi Hulme, CEM July Bridal Show Stage Events Are You a Home Owner? New Employees Did You Know...

Fort Worth Bridal Show: Marketing Campaign

At Bridal Shows, Inc., we take pride in putting our vendors money to work through mass marketing. Our goal is to bring you as many brides as possible, and experience has taught us that means advertising smart in many different ways.

Before each show we outline a detailed marketing campaign to inform our exhibitors on how we get the news out and get the brides in the door. Below is the current listing of advertising mediums being used to promote the
Fort Worth Bridal Show, July 17-18 at the Amon Carter Exhibit Hall.

TV: Fox 4, WFAA 8, Digital 31.4

Radio: KHKS (KISS FM), KVIL, The Wolf

Billboards:
Clear Channel Outdoor:

Airport Frwy. E/O Carson St. SS, faces W

Denton Hwy. S/O Wall Price Keller WS, faces S

Hwy. 360 S/O Trinity Blvd. WS, faces N

Loop 820 N/O Silver Creek Rd. WS, faces N

South Frwy. S/O Morningside Dr. WS, faces N

Mobile Truck Billboard

Social Media: facebook.com/BridalShowsInc, myspace.com/FortWorthBridalShow

Internet: bridalshowsinc.com, theknot.com, 995thewolf.com, 1037litefm.com, pmb.com, scntx.com, craigslist.com, upcoming.yahoo.com

Wedding Publications: Bride & Groom Magazine, Brides of North Texas, Dallas Brides (Modern Luxury), Dweddings, Perfect Wedding Guide, Premier Bride

Other: Newsflash through The Knot, Multiple press releases, various local calendar listings, posters located at exhibitors' locations throughout the Metroplex, many email blasts through our website and to previously registered brides.

Dallas Bridal Show: Marketing Campaign

The Dallas Bridal Show is proud to have the backing of three major sponsors for the July 31-August 1, 2010 show.

Sponsors:

We are very excited to announce our sponsors for this summer's Dallas Bridal Show!

KISS FM

CW 33

Beyond

Below is the current listing of advertising mediums being used to promote the Dallas Bridal Show, July 31-Aug. 1 at Dallas Market Hall.

TV: Fox 4, WFAA 8, Good Morning Texas, CW 33,
Digital 31.4,

Radio: KHKS (KISS FM), The Mix 102.9 KVIL, The Wolf

Billboards:
Clear Channel Outdoor (Up for 4 weeks):

Central Expwy. N/O Spring Creek Pkwy. ES, faces N

Hillcrest Av. N/O Daniels Av. WS, faces S

Hwy. 121 W/O FM 2281 SS, faces W

LBJ Frwy. E/O Plano Rd. NS, faces E

Stemmons Frwy. S/O Airport Frwy. ES, faces S

Thornton Frwy. W/O Winslow Av. SS, faces W

CBS Outdoor:

I-35E S/O Beltline W/S, F/S

I-30 W/O Dolphin N/S, F/W

LBJ Frwy. E/O Forest N/S, F/W

Mobile Truck Billboard

Newspaper: Dallas Morning News, Quick

Social Media: facebook.com/BridalShowsInc, myspace.com/DallasBridalShow

Internet:bridalshowsinc.com, theknot.com, weddingchannel.com, dallasnews.com, pmb.com, scntx.com, craigslist.com, yahoo.com, and many others.

Wedding Publications:Bride & Groom Magazine, Brides of North Texas, Dallas Brides (Modern Luxury), DWeddings, Perfect Wedding Guide, Premier Bride

Other: Newsflash through theknot.com, Multiple press releases, various local calendar listings, posters located at exhibitors' locations throughout the Metroplex, many email blasts through our website and to previously registered brides. Other marketing sources are always in the works.

Naomi on the RC Project

The Dallas Bridal Show continues to team up with Lisa Linehan from Project Husband to help her have her dream wedding... including the groom!!

Naomi and Lisa made a special apperance on CW 33's RC Project. CW 33's lifestyle experts, Roni Proter and Candice Crawford, helped spread the news about the Dallas Bridal Show and Project Husband on the RC Project.

Click here to watch the video!

We have been told that this will air on July 26th around 5:25pm on CW 33.

Naomi's Notes: "Ready, Set, Go!"
by: Naomi Hulme, CEM

We must prepare, no matter what business we are in. Many days we just "wing it" and hope the end result will be positive.

If we prepare ahead of time, most of our goals will be met. We are planning for what will take place. Our activities will get us ready for what happens next. Think through every step and write it down. Using a checklist helps with any project.

When proper planning happens, we save time which saves money. When you can save money and get close to the outcome you are striving for, it is the best of both worlds.

Then, you work toward a new goal and plan again.

Never stop planning. Prepare to learn something new with each goal. That keeps you from being stuck in a rut.

In their book Dare to Prepare-How to Win Before You Begin, Ronald M. Shapiro with Gregory Jordan tell a story about piano virtuoso Leon Fleisher. Leon Fleisher states, "The discipline of preparation enables you to deliver up to at least 80 percent of your best when under the pressure of performance." According to Shapiro and Jordan, "It is amazing what you can discover when you dare to prepare."

New opportunities will continue to show themselves. Now, you will be ready to take them on.

July Bridal Show Stage Events

Listed below are the exciting stage events planned for our upcoming Fort Worth Bridal Show and Dallas Bridal Show!

Fort Worth Bridal Show Stage Events:

Fashion Show each day by Bliss Bridal Salon

Jazz Recording Artist, David Carr, Jr., Saxophonist

Dallas Bridal Show Stage Events:

Fashion Shows by Jorge Perez, Bliss Bridal Salon, and Distinct Elegance Bridal Boutique

The Battle of the Brides Race by "Bridalicious"

Dating Game with Project Husband Lisa Linehan

Jazz Recording Artist, David Carr, Jr., Saxophonist

Are You a Home Owner?

All current and prospective home owners are invited to attend the Home Improvement Show on August 28-29, 2010 at the Dallas Convention Center (Hall A), from 10:00am-6:00pm.

This event will host exhibitors that can help with rennovations, additions, general upkeep, and more to help you make the most of your home. We hope to see you there!

If you are interested in promoting your business to homeowners and want to learn more about exhibiting in the Home Improvement Show, call us today at 972-713-9920.

New Employees

We are happy to welcome some new members to our team!

Amanda Byers started out doing telemarketing for us and came on board in May as our new full time sales rep for the bridal shows.

Jonathan Bostick is our new sales rep for the Home Improvement Show.

Did You Know...

An Exhibition Is The Only Marketing Medium That:

Brings the most qualified prospects and customers to you.

Allows you to demonstrate products, answer questions, overcome objections, and meet your market face-to-face.

Enables you to concentrate your efforts on the most active buyers in your market.

Get Excited about Learning!

The Business Conference(November 17, Arlington Convention Centre) is the perfect place to further educate yourself and energize your team to help you achieve more success! The Business Conference is open to all business professionals. Whether you are a business owner, self employed, motivated sales rep, dedicated employee, or just looking into starting your own company, The Business Conference will provide you with valuable information and tools to help you along the way.

This year's conference will be featuring several informative seminars, including the following speakers and topics:

Jim Fortin
Mind Authority

Zero Effort Selling - The Art and Science of Persuasion, Influence and Sales Conversion

When you attend this program, you'll discover why the new sales technology of Zero Effort Selling� is rendering conventional sales, marketing and advertising methods obsolete. Zero Effort Selling� is different and proven more effective than traditional selling methods; it's a comprehensive synthesis of Neuro Linguistic Programming (NLP), behavioral research and unconscious language patterns. It's simple and practical and you'll quickly realize how it can provide you with exciting new ways to close more business - quicker and easier.

"I listened to Zero Effort Selling on audio. Jim's program will make me at least an additional $30,000 per quarter in commissions. If you're a selling professional, you've got to learn what Jim has to teach." Brian K. Johnston, Temecula, CA

Tom Niesen
Accuity Systems , Inc

How to Sell in the New Economy

If you missed last month's newsletter, click here to see more Business Conference speakers and topics!

The official bag sponsor of the 2010 Business Conference is Mothernode.