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Bridal Shows, Inc. Newsletter Copyright 2010
by Naomi Hulme, CEM, Bridal Shows, Inc.
February 8, 2010

Greetings!

We hope your new year is off to a good start! 2010 has already been a busy year for Bridal Shows, Inc. and we are only one month in! Our apologies for not getting a newsletter out in the month of January as our first priority went towards providing brides and bridal companies with the biggest bridal show of the year, the Dallas Bridal Show.

We are now preparing for the upcoming Fort Worth Bridal Show on February 20-21 at the Amon Carter Exhibit Hall and the Plano Bridal Show on March 14th at the Plano Centre. There are limited spaces available remaining for both shows, so please call us today to book your booth! (972-713-9920)

in this issue
  • The Million Dollar Cake!
  • Dallas Bridal Show: Review
  • Fort Worth Bridal Show Marketing
  • Plano Bridal Show Marketing
  • Naomi's Notes: "Work on Your Strengths"
    by: Naomi Hulme, CEM
  • World Famous Wedding Gown Designer Demetrios
  • Celebrities, Donnie Brown & Victoria Snee
  • The Business Conference
  • Bridal Shows, Inc. Staff with Demetrios and Lonnie

  • Dallas Bridal Show: Review

    On January 23-24, 2010 at the Dallas Market Hall, the Dallas Bridal Show brought brides and bridal businesses together to make wedding dreams come true! With over 325 wedding businesses and 2,134 registered brides (out of over 3,000 brides) from nearly 10,000 attendance, the feedback from nearly everyone was that it was The Best Show Ever!


    Coupon Contest Winners!

    As always, exhibitors in the Dallas Bridal Show have the opportunity to participate in a coupon contest. Exhibitors distribute $1 off coupons to their brides, and the company that brings the most brides to the show wins! Prizes are applied to the July 2010 Dallas Bridal Show. Congratulations to our winners!

    • First Place: (FREE 10 x 10 booth) Bliss Bridal Salon
    • Second Place: ($300 off) Premier Bride
    • Third Place: ($150 off) Perfect Wedding Guide


    Fort Worth Bridal Show Marketing

    At Bridal Shows, Inc., we take pride in putting our vendors money to work through mass marketing. Our goal is to bring you as many brides as possible, and experience has taught us that means advertising smart in many different ways.

    Before each show we outline a detailed marketing campaign to inform our exhibitors on how we get the news out and get the brides in the door. Below is the current listing of advertising mediums being used to promote the Fort Worth Bridal Show on February 20-21, 2010 at the Amon Carter Exhibit Hall.

    TV: Fox 4, WFAA 8

    Radio: KISS FM, KVIL, The Wolf

    Billboards:
    Clear Channel Outdoor (6):

  • Collins St. N/O Abram St. ES
  • Hwy. 360 N/O Ave. J ES
  • Loop 820 S/O Trinity Blvd. ES
  • Loop 820 N/O Silver Creek Rd. WS
  • North Frwy.N/O Pharr St. ES
  • South Frwy. S/O Berry St. ES


  • Lamar Outdoor (3):
  • I-35W N/O Ripy St. E/S
  • I-20 W/O Mansfield Hwy. N/S
  • Hwy. 121 W/O Beach St. S/S


  • Internet: bridalshowsinc.com, theknot.com, myspace.com/fortworthbridalshow, 995thewolf.com, 1037litefm.com, pmb.com, scntx.com, craigslist.com, upcoming.yahoo.com

    Wedding Publications: Bride & Groom Magazine, Dallas Brides (Modern Luxury), Dweddings, Perfect Wedding Guide, Premier Bride

    Other: Newsflash through theknot.com, Multiple press releases, various local calendar listings, posters located at exhibitors' locations throughout the Metroplex, many email blasts through our website and to previously registered brides. Other marketing sources are always in the works.


    Plano Bridal Show Marketing

    Below is the current listing of advertising mediums being used to promote the Plano Bridal Show on March 14, 2010 at Plano Centrel.

    Newspaper:Dallas Morning News, Quick

    TV: Fox 4, WFAA 8

    Radio: KISS FM, KVIL, The Wolf

    Billboards:
    Clear Channel Outdoor (7):
    (Start date: February 15, 2010 or before-all up for 4 weeks)

  • Central Expwy. Service Rd. S/O McCommas WS
  • Hwy. 121 W/O FM 2281 SS
  • Hwy. 380 E/O FM 330 SS
  • I-35 S/O Round Grove Rd. ES
  • Lovers Ln. E/O Preston Park Dr. NS
  • Northwest Hwy. E/O Abrams Rd. NS
  • Oak Lawn Ave. E/O Routh St. SS


  • Lamar Outdoor (1):
    (Start date: 4 weeks out)
  • Hwy. 75 @ Legacy N/O Spring Creek, ES


  • Mobile Billboard

    Internet: bridalshowsinc.com, theknot.com, myspace.com/planobridalshow, 995thewolf.com, 1037litefm.com, dallasnews.com, pmb.com, scntx.com, craigslist.com

    Wedding Publications: Bride & Groom Magazine, Dallas Brides (Modern Luxury), Dweddings, Perfect Wedding Guide, Premier Bride

    Other: Newsflash through theknot.com, Multiple press releases, various local calendar listings, posters located at exhibitors' locations throughout the Metroplex, many email blasts through our website and to previously registered brides. Other marketing sources are always in the works.


    Naomi's Notes: "Work on Your Strengths"
    by: Naomi Hulme, CEM

    Many times you will hear that people need to work on their weaknesses. When we try to improve and expand our strengths - those things that we feel like we do better at - we are improving our weaknesses at the same time.

    Read about and study any topic that might pertain to your strengths, whether it be a skill, a character trait, a value, how you are different than your competition, key relationships that matter to you, your expertise, experience, and others. The more you try to learn to increase your strength assets, the more opportunities will come to you. It's a big world, and there is room for all of us. Those that sit back and do nothing will not have as many opportunities.

    In their book Now, Discover Your Strengths, Marcus Buckingham and Donald O. Clifton, Ph.D. state, "Every environment offers chances to learn. Clearly, to develop your strengths, it is your responsibility to keep alert for these opportunities and then to incorporate them into your performance." They also mention changing your focus by changing your values and to direct your talents toward more positive results. "We don't change. We simply accept our talents and refocus our lives around them. We become more self-aware."

    Have a monthly and yearly plan for tackling new ways to utilize and grow your strengths, one step at a time. Stick with your plan as much as you can. Yes, you will need to be flexible and make some changes along the way. It does not happen overnight.

    This is a lifetime of learning and growing, becoming better every day at what we do and how we do it.

    Aim high to build on you and your strengths.

    "The greatest danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark."

    -- Michelangelo


    World Famous Wedding Gown Designer Demetrios

    World Famous Wedding Gown Designer Demetrios, made an appearance at the Dallas Bridal Show, in Dallas Texas on January 23 & 24.

    He showcased his 2010 designer collection in a dynamic "New York Runway Style" production complete with a choreographed lighting and music program. The runway production had its dynamic finale with Demetrios himself accompanying his models for one last walk down the runway. Demetrios was available both days to personally meet brides, pose for photos, and sign autographs. Demetrios also appeared on Good Morning Texas the week leading up to the Dallas Bridal Show.

    Demetrios James Elias was born near the port of Athens in Piraeus, Greece. As a young boy, he immigrated to the United States with his family. While still in school, he assisted his parents in their family- owned bridal store in Warren, Ohio.

    In 1980, Demetrios dream of owning his own company became a reality. He purchased Ilissa Bridals of New York City. Virtually overnight, he turned this small-unknown business into a thriving international company. Bridal boutiques throughout the world proudly sell Demetrios gowns. Today, the Demetrios brand is the prestigious leader in bridal fashion.

    As designer and owner, Demetrios is a fashion icon in the bridal gown industry. His gowns offer women the widest and most versatile styles, and are on the cutting edge of the fashion world. They have been showcased in all leading bridal magazines, including our own publication For The Bride. This leadership and expertise in bridal category marketing continues to expand.


    Celebrities, Donnie Brown & Victoria Snee

    The Dallas Bridal Show welcomed back Celebrity Wedding Planner Donnie Brown from The Style Network's "Whose Wedding Is It Anyway?" to speak to brides and sign his new book, Donnie Brown Weddings: from the couture to the cake.

    On Saturday, January 23, Victoria Snee from Mix 102.9's The Morning Mix, made an appearance at the show to introduce our celebrities to the brides and their friends and family.

    It was an honor to have so many well-known celebrities at the show!


    The Business Conference

    The new Business Conference website is now published!

    Please view www.TheBusinessConference.com, for all details on the conference including location and time, plus all the great features of becoming a part of this spectacular event. Even though this is for all businesses to attend, there will be specific business- building companies geared towards the bridal industry and home improvement industry because of the shows that we produce.

    Sponsorship opportunities are still available, please contact Nichole Brawner at, NicholeBrawner@TheBusinessConference.


    Bridal Shows, Inc. Staff with Demetrios and Lonnie

    The Million Dollar Cake!

    The Dallas Bridal Show created quite a buzz with the display of the now famous Million Dollar Wedding Cake! Valued at 1.3 million dollars, the cake was made by Delicious Cakes with diamonds and sapphires supplied by Dallas Gold & Silver. Under the watchful eye of 24 hour armed guards, the cake drew in curious brides as well as generated a lot of publicity across several media markets for the Dallas Bridal Show, and even won a World Record Title!

    To see more photos (and video) of the lavish cake, take a look at the following media links!

  • WBAP News - Dallas
  • CBS 11 - Dallas
  • CW 33 - Dallas (Sat., January 23)
  • DFW Close Up (Sun., January 17)
  • Dallas Morning News: Article by Alan Peppard
  • ABC News
  • AP/Reuters
  • CBS - San Francisco
  • CBS in Fort Wayne, Indiana
  • Big Pond News
  • Cake Central Blog Part One (showing that it aired in several other markets), Part Two
  • Index Online
  • Diamondarity
  • These were just some of the links that were brought to our attention, but photos and videos continue to spread across the web! Google dallas million dollar wedding cake to see what we mean!
  • We must give a big "thank you" to Jeff Crilley of Real News PR for his help in getting so much press for the January 2010 Dallas Bridal Show. He is the real deal! Thanks Jeff!!

    Real News PR
    Millennium Tower
    15455 N. Dallas Pkwy
    Suite 750
    Addison, TX 75001
    (972) 865-2617
    www.RealNewsPR.com


    New Show = New Newsletter!

    We are so excited about the upcoming Home Improvement Shows we are bringing to the Metroplex this year! Our first Home Improvement Show newsletter will be sent out soon.

    The Home Improvement newsletter will have information about Home Improvement events as well as helpful business articles!

    This month's business building article for the Home Improvement Shows, Inc. newsletter is titled: Marketing

    If you have not subscribed to our monthly newsletter and would like to, please
    click here.

    For more information about Home Improvement Shows, Inc. or for information on participating in our upcoming Home Improvement Shows, visit our website, www.homeimprovementshowsinc.com!


    Naomi's Book of the Month

    This month's book selection is:



    Use What You've Got, and Other Business Lessons I Learned from My Mom
    by: Barbara Corcoran





    You may request a copy of my "Book Suggestions" at any time.

    Happy Reading!
    ~Naomi


    Bridal Show Schedule

    Fort Worth Bridal Show
    ** 13th Year **
    February 20-21, 2010
    Amon Carter Exhibit Hall

    Plano Bridal Show
    ** 21st Year **
    March 14, 2010
    Plano Centre

    Fort Worth Bridal Show
    ** 13th Year **
    July 17-18, 2010
    Amon Carter Exhibit Hall

    Dallas Bridal Show
    ** 21st Year **
    January 31-August 1, 2010
    Dallas Market Hall

    Plano Bridal Show
    ** 21st Year **
    September 12, 2010
    Plano Centre


    "Follow Your Dream!"

    In September, 2009, at the Plano Bridal Show, Naomi

    Hulme had the pleasure of meeting aspiring wedding gown designer, 8 year old, Maddison Majors, along with her grandparents. Maddison also attended the January 2010 Dallas Bridal Show where she met World Famous Wedding Gown Designer, Demetrios!

    Maddison is wanting to follow her dream to become a wedding gown designer and was so excited to meet Demetrios. She had worked up a portfolio of a gown she had designed for one of her dolls and gave one to Demetrios and also one to Naomi. Be on the lookout to see more of Maddison and her designs in the future. Naomi's advice to Maddison at the show was to keep following her dream.


    Visit us on myspace!! In order to connect with brides we have joined countless others on myspace.com. Check out our pages using the links below:

    myspace.com/dallasbridalshow

    myspace.com/planobridalshow

    myspace.com/fortworthbridalshow

    Do you have a myspace account? Add us as a friend to keep the network growing!


    New Posters Now Available

    New Posters are here for the Spring 2010 Bridal Show Season! If you are interested in receiving one or more posters, email [email protected] with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample picture of the poster is below.


    Quick Links...

    More About Us

    Newsletter Archives

    Wedding Professionals Business Conference

    Pictures from the Dallas Bridal Show

    Home Improvement Shows, Inc.

    American Trade Shows, Inc.

    Association of Wedding Professionals (AWP)

    Professional Wedding Guild (PWG)

    June Wedding, Inc. (JWI)



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    phone: (972) 713-9920