Greetings!
We hope your new year is off to a good start! 2010 has
already been a busy year for Bridal Shows, Inc. and
we are only one month in! Our apologies for not
getting a newsletter out in the month of January as our
first priority went towards providing brides and bridal
companies with the biggest bridal show of the year,
the Dallas Bridal Show.
We are now preparing for the upcoming Fort Worth
Bridal Show on February 20-21 at the Amon Carter
Exhibit Hall and the Plano Bridal Show on March 14th
at the Plano Centre. There are limited spaces
available remaining for both shows, so please call us
today to book your booth! (972-713-9920)
Dallas Bridal Show: Review |
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On January 23-24, 2010 at the Dallas Market Hall, the
Dallas Bridal Show brought brides and bridal
businesses together to make wedding dreams come
true! With over 325 wedding businesses and 2,134
registered brides (out of over 3,000 brides) from
nearly 10,000 attendance, the feedback from nearly
everyone was that it was The Best Show Ever!
Coupon Contest Winners!
As always, exhibitors in the Dallas Bridal Show have
the opportunity to participate in a coupon contest.
Exhibitors distribute $1 off coupons to their brides,
and the company that brings the most brides to the
show wins! Prizes are applied to the July 2010
Dallas Bridal Show. Congratulations to our winners!
- First Place: (FREE 10 x 10 booth) Bliss
Bridal Salon
- Second Place: ($300 off) Premier
Bride
- Third Place: ($150 off) Perfect Wedding
Guide
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Fort Worth Bridal Show Marketing |
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At Bridal Shows, Inc., we take pride in putting our
vendors money to work through mass marketing. Our
goal is to bring you as many brides as possible, and
experience has taught us that means advertising
smart in many different ways.
Before each show we outline a detailed marketing
campaign to inform our exhibitors on how we get the
news out and get the brides in the door. Below is the
current listing of advertising mediums being used to
promote the Fort Worth Bridal Show on February
20-21, 2010 at the Amon Carter Exhibit Hall.
TV: Fox 4, WFAA 8
Radio: KISS FM, KVIL, The Wolf
Billboards:
Clear Channel Outdoor (6):
Collins St. N/O Abram St. ES
Hwy. 360 N/O Ave. J ES
Loop 820 S/O Trinity Blvd. ES
Loop 820 N/O Silver Creek Rd. WS
North Frwy.N/O Pharr St. ES
South Frwy. S/O Berry St. ES
Lamar Outdoor (3):
I-35W N/O Ripy St. E/S
I-20 W/O Mansfield Hwy. N/S
Hwy. 121 W/O Beach St. S/S
Internet: bridalshowsinc.com,
theknot.com, myspace.com/fortworthbridalshow,
995thewolf.com, 1037litefm.com, pmb.com,
scntx.com, craigslist.com, upcoming.yahoo.com
Wedding Publications: Bride & Groom
Magazine, Dallas Brides (Modern Luxury), Dweddings,
Perfect Wedding Guide, Premier Bride
Other: Newsflash through theknot.com,
Multiple press releases, various local calendar
listings, posters located at exhibitors' locations
throughout the Metroplex, many email blasts through
our website and to previously registered brides. Other
marketing sources are always in the works.
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Plano Bridal Show Marketing |
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Below is the current listing of advertising
mediums being used to promote the Plano Bridal
Show on March 14, 2010 at Plano Centrel.
Newspaper:Dallas Morning News,
Quick
TV: Fox 4, WFAA 8
Radio: KISS FM, KVIL, The Wolf
Billboards:
Clear Channel Outdoor (7):
(Start date: February 15, 2010 or before-all up for 4
weeks)
Central Expwy. Service Rd. S/O McCommas WS
Hwy. 121 W/O FM 2281 SS
Hwy. 380 E/O FM 330 SS
I-35 S/O Round Grove Rd. ES
Lovers Ln. E/O Preston Park Dr. NS
Northwest Hwy. E/O Abrams Rd. NS
Oak Lawn Ave. E/O Routh St. SS
Lamar Outdoor (1):
(Start date: 4 weeks out)
Hwy. 75 @ Legacy N/O Spring Creek,
ES
Mobile Billboard
Internet: bridalshowsinc.com,
theknot.com, myspace.com/planobridalshow,
995thewolf.com, 1037litefm.com, dallasnews.com,
pmb.com, scntx.com, craigslist.com
Wedding Publications: Bride & Groom
Magazine, Dallas Brides (Modern Luxury), Dweddings,
Perfect Wedding Guide, Premier Bride
Other: Newsflash through theknot.com,
Multiple press releases, various local calendar
listings, posters located at exhibitors' locations
throughout the Metroplex, many email blasts through
our website and to previously registered brides. Other
marketing sources are always in the works.
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Naomi's Notes: "Work on Your Strengths" by: Naomi Hulme, CEM |
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Many times you will hear that people need to work
on their weaknesses. When we try to improve and
expand our strengths - those things that we feel like
we do better at - we are improving our weaknesses at
the same time.
Read about and study any topic that might pertain
to your strengths, whether it be a skill, a character trait,
a value, how you are different than your competition,
key relationships that matter to you, your expertise,
experience, and others. The more you try to learn to
increase your strength assets, the more opportunities
will come to you. It's a big world, and there is room for
all of us. Those that sit back and do nothing will not
have as many opportunities.
In their book Now, Discover Your Strengths,
Marcus Buckingham and Donald O. Clifton, Ph.D.
state, "Every environment offers chances to learn.
Clearly, to develop your strengths, it is your
responsibility to keep alert for these opportunities and
then to incorporate them into your performance." They
also mention changing your focus by changing your
values and to direct your talents toward more positive
results. "We don't change. We simply accept our
talents and refocus our lives around them. We
become more self-aware."
Have a monthly and yearly plan for tackling new
ways to utilize and grow your strengths, one step at a
time. Stick with your plan as much as you can. Yes,
you will need to be flexible and make some changes
along the way. It does not happen overnight.
This is a lifetime of learning and growing,
becoming better every day at what we do and how we
do it.
Aim high to build on you and your strengths.
"The greatest danger for most of us lies not in
setting our aim too high and falling short, but in setting
our aim too low and achieving our mark."
-- Michelangelo
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World Famous Wedding Gown Designer Demetrios |
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World Famous Wedding Gown Designer
Demetrios,
made an appearance at the Dallas Bridal Show, in
Dallas Texas on January 23 & 24.
He showcased his 2010 designer collection in a
dynamic "New York Runway Style" production
complete with a choreographed lighting and music
program. The runway production had its dynamic
finale with Demetrios himself accompanying his
models for one last walk down the runway. Demetrios
was available both days to personally meet brides,
pose for photos, and sign autographs. Demetrios
also appeared on Good Morning Texas the week
leading up to the Dallas Bridal Show.
Demetrios James Elias was born near the port of
Athens in Piraeus, Greece. As a young boy, he
immigrated to the United States with his family. While
still in school, he assisted his parents in their family-
owned bridal store in Warren, Ohio.
In 1980, Demetrios dream of owning his own
company became a reality. He purchased Ilissa
Bridals of New York City. Virtually overnight, he turned
this small-unknown business into a thriving
international company. Bridal boutiques throughout
the world proudly sell Demetrios gowns. Today, the
Demetrios brand is the prestigious leader in bridal
fashion.
As designer and owner, Demetrios is a fashion icon
in the bridal gown industry. His gowns offer women
the widest and most versatile styles, and are on the
cutting edge of the fashion world. They have been
showcased in all leading bridal magazines, including
our own publication For The Bride. This leadership
and expertise in bridal category marketing continues
to expand.
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Celebrities, Donnie Brown & Victoria Snee |
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The Dallas Bridal Show welcomed back Celebrity
Wedding Planner
Donnie Brown from The Style
Network's "Whose Wedding Is It Anyway?" to speak to
brides and sign his new book, Donnie Brown
Weddings: from the couture to the
cake. On Saturday,
January 23,
Victoria Snee from Mix 102.9's The Morning Mix,
made an appearance at the show to introduce our
celebrities to the brides and their friends and
family.
It was an honor to have so many well-known
celebrities at the show!
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The Business Conference |
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The new Business Conference website is now
published! Please view
www.TheBusinessConference.com, for all details
on the conference including location and time, plus all
the great features of becoming a part of this
spectacular event. Even though this is for all
businesses to attend, there will be specific business-
building companies geared towards the bridal
industry and home improvement industry because of
the shows that we produce. Sponsorship
opportunities are still available, please contact
Nichole Brawner at,
NicholeBrawner@TheBusinessConference.
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Bridal Shows, Inc. Staff with Demetrios and Lonnie |
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The Million Dollar Cake! |
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The Dallas Bridal Show created quite a buzz with
the
display of the now famous Million Dollar Wedding
Cake! Valued at 1.3 million dollars, the cake was
made by Delicious Cakes with
diamonds and
sapphires supplied by Dallas Gold & Silver.
Under the
watchful eye of 24 hour armed guards, the cake drew
in curious brides as well as generated a lot of publicity
across several media markets for the Dallas Bridal
Show, and even won a World
Record Title!
To see more photos (and video) of the lavish cake,
take a look at the following media links!
WBAP News - Dallas
CBS 11 - Dallas
CW 33 - Dallas (Sat., January 23)
DFW Close Up (Sun., January 17)
Dallas Morning News: Article by Alan Peppard
ABC News
AP/Reuters
CBS - San Francisco
CBS in Fort Wayne, Indiana
Big Pond News
Cake Central Blog Part One (showing that it aired in
several other markets), Part
Two
Index Online
Diamondarity
These were just some of the links that were
brought to our attention, but photos and videos
continue to spread across the web! Google dallas
million dollar wedding cake to see what we mean!
We must give a big "thank you" to Jeff Crilley of Real News PR
for his help in getting so much press for the January
2010 Dallas Bridal Show. He is the real deal! Thanks
Jeff!!
Real News PR
Millennium Tower
15455 N. Dallas Pkwy
Suite 750
Addison, TX 75001
(972) 865-2617
www.RealNewsPR.com
New Show = New Newsletter!
We are so excited about the upcoming Home
Improvement Shows we are bringing to the Metroplex
this year! Our first Home Improvement Show
newsletter will be sent out soon.
The Home Improvement newsletter will have
information about Home Improvement events as well
as helpful business articles!
This month's business building article for the
Home Improvement Shows, Inc. newsletter is titled:
Marketing
If you have not subscribed to our monthly
newsletter and would like to, please
click here.
For more information about Home Improvement
Shows, Inc. or for information on participating in our
upcoming Home Improvement Shows, visit our
website,
www.homeimprovementshowsinc.com!
Naomi's Book of the Month
This month's book selection is:

Use
What You've Got, and Other Business Lessons I
Learned from My Mom
by: Barbara Corcoran
You may request a copy of my "Book Suggestions"
at any time.
Happy Reading!
~Naomi
Bridal Show Schedule
Fort Worth Bridal Show
** 13th Year **
February 20-21, 2010
Amon Carter Exhibit Hall
Plano Bridal Show
** 21st Year **
March 14, 2010
Plano Centre
Fort Worth Bridal Show
** 13th Year **
July 17-18, 2010
Amon Carter Exhibit Hall
Dallas Bridal Show
** 21st Year **
January 31-August 1, 2010
Dallas Market Hall
Plano Bridal Show
** 21st Year **
September 12, 2010
Plano Centre
"Follow Your Dream!"
In September, 2009, at the Plano Bridal Show, Naomi
Hulme had the pleasure of meeting aspiring
wedding gown designer, 8 year old, Maddison Majors,
along with her grandparents. Maddison also attended
the January 2010 Dallas Bridal Show where she met
World Famous Wedding Gown Designer, Demetrios!
Maddison is wanting to follow her dream to
become a wedding gown designer and was so
excited to meet Demetrios. She had worked up a
portfolio of a gown she had designed for one of her
dolls and gave one to Demetrios and also one to
Naomi. Be on the lookout to see more of Maddison
and her designs in the future. Naomi's advice to
Maddison at the show was to keep following her
dream.
Visit us on myspace!! In order to connect with
brides we have joined countless others on
myspace.com. Check out our pages using the links
below:
myspace.com/dallasbridalshow
myspace.com/planobridalshow
myspace.com/fortworthbridalshow
Do you have a myspace account? Add us as a
friend to keep the network growing!
New Posters Now
Available New Posters are here for
the Spring 2010 Bridal Show Season! If you
are interested
in receiving one or more posters,
email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A sample picture of the poster is below.
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