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Greetings!
We hope everyone had a wonderful Thanksgiving with
family and friends and wish you all a very Merry
Christmas as well!
2010 is only a few short weeks away and we plan to
get the new year started with a bang at our largest
bridal show of the year, the Dallas Bridal Show on
January 23-24, 2010! Don't wait until the holidays are
over to book your booth in this successful show as
space is filling quickly and many categories are
already closed, and more will close up in the following
days and weeks. Call us at 972-713-9920 to find out
how you can meet thousands of brides face to face at
the Dallas Bridal Show.
The Dallas Bridal Show is sponsored by The Knot,
KISS FM,
and
Quest Drape.
| Business Conference: Review |
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On November 18th, 2009, Bridal Shows, Inc. hosted
the fourth annual Wedding Professionals Business
Conference at the Plano Centre. 185 business
professionals gathered at this full day educational
conference to network, hear speakers, and meet with
vendors. Thank you to Nichole Brawner for all of her
hard work in organizing this wonderful event!
Starting in 2010, the Conference will extend beyond
the wedding industry to be open to
all businesses. The new website (not up yet)
will be www.thebusinessconference.com. Stay tuned
for more details!
Read what people had to say about the 2009
Business Conference!
"I had a good day at the conference. It was at a
great location that wasn't heavy laden with traffic and
parking situations. I met other business professionals
from other parts of Dallas as well as far away as Ft.
Worth. The classes were great and the speakers
know their topics very well."
~Sandra Walton - Bridges2Bliss Wedding
Consulting
"Keep up the good work! I am learning so
much!"
~Amy Kasper - Arthur Murray Dance Studio
"As a small business owner I came for networking
but I got so MUCH MORE! Great information,
informative discussions and new friends! A great
convention, end-to-end!"
~Sherri McCathrin - Aflac
"Thank You!"
~Randy Roberson - Randy Ro Entertainment
"The team that puts this event together rocks! They
are on top of their game. Everything is planned and
beautiful. The individuals that attend this conference
are looking to network and do business, so getting
contacts and leads is so easy."
~Lorraine Brock- Get Organized!
"Everyone from attendees to exhibitors to
speakers were open and friendly. Made it a great
experience."
~Kathy Garland- Kathy Garland International
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| Branding With the Bride in Mind |
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The following article was submitted by
WedBranding,
an exhibitor in our the 2009 Wedding Professionals
Business Conference.
To be truly successful, your wedding business has to
exude professionalism and style, while still
communicating an understanding of a bride's
individuality and personality. Your products and
services must keep up with what is fashionable,
trendy, and yet still be unique and one-of-a-kind.
However, your product or service aside, like most
consumers in this fast-paced world brides often make
their purchasing decisions based on first
impressions. The way your business appears at first
glance can make or break that potential sale. A
professional, across-the-board brand image can set
your business on par with the major brands your client
sees and uses every day. Most importantly, it can set
you light-years ahead of your competition.
by: Matthew Daniel
Creative Director
WedBranding
www.WedBranding.com
469-766-4333 - matthew@wedbranding.com
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| Media Opportunities with KISS FM |
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As always, KISS FM has offered some
promotional opportunities to our vendors.
Please review these two listed to see if you might
have an interest:
1. The Kiss FM Honeymoon Giveaway
One lucky bride will win The KISS FM Honeymoon
Giveaway which will include two round-trip air fare
tickets for a value up to $800 from D/FW to anywhere
in Mexico or the Caribbean along with $900 to spend
on hotel accommodations at the hotel of their choice
for a minimum of two nights.
This gives our January Dallas Bridal Show
exhibitors an added-value opportunity to be
involved in this give-a-way by offering other products
and services along with this fantastic prize from KISS
FM. If you are serious about being involved in this
opportunity, please call Ruthie at 972-713-9920, x.
111 to find out cost and details.
Some of the categories that we are looking for are:
Limo to and from airport, perfume, makeup, lingerie,
hair removal (salons), skincare, luggage, fitness,
scuba driving lessons, jewelry, spa, massages,
dental (teeth whitening), dance lessons, cameras,
video camera, lodging, champagne, tanning, furniture,
dresses, sundresses, clothes, and more, and then
after the honeymoon: bedding, cooking lessons,
etc.
2. Leaderboard Ad Space on Kiss FM
website
This second promotional opportunity for our
vendors will include the top ad position on the
Leaderboard of the
KISS FM website. KISS FM drives
listeners to their website daily-it's a source to find
out anything that the listeners are hearing on the
radio. This Leaderboard banner ad would also
include 25 (15 second) streaming audio promos that
will air per week per station on the following stations:
106.1 KISS FM ($1,000), Mix 102.9 ($850), 102.1 The
Edge ($750). These costs are net investments.
Call Ruthie at 972-713-9920, x. 111 to find out
more information.
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| Demetrios at the Dallas Bridal Show |
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World Famous Wedding Gown Designer "Demetrios"
will be appearing both days. He will also be bringing
to the Dallas Bridal Show his amazing "Spring 2010
Bridal Collection." It will be featured in a dramatic
New York style runway show! Afterward, brides will
have a chance to informally meet Demetrios for
photos, autographs and questions, at the "Brides by
Demetrios" display booth.
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| Donnie Brown at the Dallas Bridal Show |
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Celebrity Wedding Planner,
W. Donnie Brown, of The
Style Network's "Whose Wedding Is it Anyway?" and
author of Donnie Brown Weddings: from the
couture to the cake will be
appearing both days. Limited supply of Donnie's book
will be available for sale onsite.
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Naomi's Notes: "Half Full or Half Empty"
by: Naomi Hulme, CEM |
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According to Walter M. Germain in The Magic
Power of Your Mind, "You produce your own
results in life according to the quality of your thoughts.
You possess a "magic" in your mind."
Have you noticed most people find it easier to
listen to the negative and follow negative people,
thoughts, and actions? When you see or hear this
take place, Be Bold and Be a Leader instead of a
follower. Encourage and motivate the other person to
follow a positive path instead of a negative thought or
action.
You have to make a real effort to be positive and
follow or lead positive. Even if you do not view yourself
as a leader, only follow positive thoughts and
actions. Do not let anything negative influence you. It
takes constant work to be aware of your thoughts and
to pay attention when someone else is being
negative. When you tactfully mention another way of
looking at the "negative," you just might help someone
else see and notice something they have not ever
known they were doing before.
As stated by Spencer Johnson, M.D., in "YES"
or "NO" The Guide to Better Decisions, "We are
each our own guide to better decisions. And we can
help others discover this as well."
When you decide to be positive, you will be
happier, healthier, and eventually wealthier over
time.
In Wisdom, Inc. by Seth Godin, he
wrote "Thousands of years ago, Plato wrote-The
man who makes everything that leads to happiness
depends upon himself, and not other men, adopted
the
very best plan for living happily."
Mr. Godin also stated "Sometimes looking at a
situation from a different perspective leads to visions
beyond your wildest dreams. It's like an editor we
know who used to proofread an entire magazine
upside-down. He claimed that way he caught errors
he would surely otherwise miss. Apply the
upside-down technique to larger issues, and you
might come
up with a truly visionary approach."
Dream and Live Positive!
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| New Employee! |
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Maureen Johnston joined our sales team last month
and has already jumped into helping businesses
grow through bridal shows. We look forward to
working with Maureen to help put more bridal
businesses face to face with the bride!
Maureen's Contact Info:
972-713-9920 ext. 105
maureen@bridalshowsinc.com
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Tis the Season to be Joyful! |
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The holidays are such a special time of the year, but
they can also be very stressful if you aren't careful! Try
to take a few moments to enjoy the sights and sounds
of the season this month amidst all the hustle and
bustle and count your blessings.
Special Hotel Rate for Dallas Bridal Show
Exhibitors!
For those exhibitors coming in from out of town
and needing a hotel, The Doubletree Hotel Dallas -
Market Center has given a great room rate of $79
single/double $99 suites rate with Complimentary
Shuttle Service to and from Market Hall. This is for
both the January and July 2010 Dallas Bridal Shows.
To reserve your room, call 1-800-222-TREE or 214-
741-7481 starting next week.
Dallas Bridal Show Marketing Campaign
At Bridal Shows, Inc., we take pride in putting our
vendors money to work through mass marketing. Our
goal is to bring you as many brides as possible, and
experience has taught us that means advertising
smart in many different ways.
Before each show we outline a detailed marketing
campaign to inform our exhibitors on how we get the
news out and get the brides in the door. Below is the
current listing of advertising mediums being used to
promote the January 23-24, 2010 Dallas Bridal
Show.
Radio: KHKS (KISS FM), KDGE (Edge),
KDMX (Mix), Wolf, KVIL
TV: Fox 4, WFAA 8, Good Morning Texas,
Digital 31.4, Consumer 411 TV on 21
Billboards:
Clear Channel Outdoor -(The following
ten
(10) boards are up for eight (8) weeks):
Northwest Hwy. W/O Lawther Dr. SS, faces
West
Hwy. 114 E/O Main St. SS, faces East
LBJ Frwy. E/O Plano Rd. NS, faces East
Stemmons Frwy. S/O Airport Frwy. ES, faces
South
Thornton Frwy. W/O Winslow Av. SS, faces
West
Stemmons Frwy. S/O Sandy Lake Rd. ES, faces
South
Tom Landry Hwy. W/o MacArthur Blvd. SS, faces
East
I-35 N/O Main St. ES, faces North
Parker Rd. W/O Marsh SS, Faces West (should be
up next week)
Lovers Ln. E/O Preston Park Dr. NS, Faces West
(should be up next week)
Lamar Outdoor-(up 4 weeks):
I-30 N/S E/O Peak Street, Faces East
I-35 E @ S/E Sandylake/Whitlock exit E/S, faces
North West
I-30 @ Sylvan (single face), faces West
Brown Outdoor Boards-(up 4 weeks):
Grand Prairie, Beltline Rd. and Wildlife (both sides
of this board).
Hwy. 5, 1/6 mi. South of Hwy. 121 (both sides of
this board).
Newspaper: Dallas Morning News,
Quick
Internet: bridalshowsinc.com, the
knot.com, myspace.com/dallasbridalshow,
dallasnews.com, pmb.com, scntx.com, craigslist.com,
and many others.
Wedding Publications: Bride & Groom
Magazine, Dallas Brides (Modern Luxury),
DWeddings, Perfect Wedding Guide, Premier
Bride
Other: News Flash through The Knot,
Multiple press releases, various local calendar
listings, posters located at exhibitors' locations
throughout the Metroplex, many email blasts through
our website and to previously registered brides.
We also have other marketing sources in the
works.
Naomi's Book of the Month
This month's book selection is:
You
Don't Need a Title to be a Leader: How Anyone,
Anywhere, Can Make a Positive Difference
by: Mark Sanborn
You may request a copy of my "Book Suggestions"
at any time.
Happy Reading!
~Naomi
Bridal Show Schedule
Dallas Bridal Show
** 21st Year **
January 23-24, 2010
Dallas Market Hall
Fort Worth Bridal Show
** 13th Year **
February 20-21, 2010
Amon Carter Exhibit Hall
Plano Bridal Show
** 21st Year **
March 14, 2010
Plano Centre
Fort Worth Bridal Show
** 13th Year **
July 17-18, 2010
Amon Carter Exhibit Hall
Dallas Bridal Show
** 21st Year **
January 31-August 1, 2010
Dallas Market Hall
Plano Bridal Show
** 21st Year **
September 12, 2010
Plano Centre
Visit us on myspace!! In order to connect with
brides we have joined countless others on
myspace.com. Check out our pages using the links
below:
myspace.com/dallasbridalshow
myspace.com/planobridalshow
myspace.com/fortworthbridalshow
Do you have a myspace account? Add us as a
friend to keep the network growing!
New Posters Now
Available New Posters are here for
the Spring 2010 Bridal Show Season! If you
are interested
in receiving one or more posters,
email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A sample picture of the poster is below.
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