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Bridal Shows, Inc. Newsletter Copyright 2009
by Naomi Hulme, CEM, Bridal Shows, Inc.
November 4, 2009

Greetings!

It's a busy time at Bridal Shows, Inc. and we have a lot to be thankful for!! Currently we are working diligently to prepare for the fourth Wedding Professionals Business Conference on November 18th at the Plano Centre. Don't waste any more time and register to attend this full day conference today. This is an opportunity for you and your staff to get motivated, educated, and have fun as you prepare for growth in 2010!

Be sure and read the article below about Naomi Hulme's newest project, the Home Improvement Show. Now that Bridal Shows, Inc. will be sharing an office space with the new Home Improvement Shows, Inc. there has been a lot of shifting and rearranging taking place at our office in Addison. So visitors, please excuse the mess during this exciting transition!

And don't forget about the 2010 Spring Bridal Show season just around the corner! The holiday season is a busy time for everyone, but especially can be for those in the party business. Save yourself some stress and book your booth for the Spring bridal shows now before the hectic season takes control and could cost you if your category closes out!

in this issue
  • Happy Thanksgiving!
  • New Home Improvement Show!
  • Business Conference Door Prizes!
  • 97.5 KLAK Business Conference Radio Spots!
  • High Profile Guests at the Dallas Bridal Show!
  • The Knot Sponsoring the Dallas Bridal Show
  • Naomi's Notes: Take the Hard Road
    by: Naomi Hulme, CEM
  • Save the Date: 2010 Business Conference

  • New Home Improvement Show!

    After selling the North Texas Home Improvement Show 11 years ago (the show ran from 1990 through 1998), Naomi has had a desire to get back into that industry. "The bridal shows and the home improvement shows were my main projects. They are my passion," she says.

    The company that bought the North Texas Home Improvement Show dropped the show two years after they bought it.

    Naomi is very excited to be back in the Home Improvement Show business coming up March 27-28, 2010 (Hall D), and August 28-29, 2010 (Hall A), at the Dallas Convention Center.

    We are having a launch event December 1st from 3pm to 5pm for any company who is wanting to participate in the Home Improvement Show. If you target homeowners and are thinking about participating and would like to receive the E-Vite to attend this event, please email back the following information to [email protected]: your company name, contact name, email address, and what products/services you would like to promote at the Home Improvement Show.

    Check out our website (a work in progress) at www.homeimprovementshowsinc.com.

    Some of the current testimonials from companies who exhibited in the North Texas Home Improvement Show previously co-produced by Naomi that we have received are:

    "Our company has done a lot of home shows with Naomi in the past. She is an outstanding professional and knows what it takes to build a successful show. Attendance was always great and there is no such thing as a bad booth location."
    ~ Joe Loveridge, Arthur Norman Co., Inc.

    "We loved the show and loved working with Naomi and the staff. Our company did a lot of great business with the show. One of the main reasons I generated many quality leads is because Naomi limits the number of exhibitors of the same trade. We look forward to the next upcoming Home Improvement Show that Naomi is producing and will continue to be a part of it!"
    ~ Rob Summerlin, AC & Heat Solutions

    "Hi Naomi, we are so excited to welcome you back to the home improvement/classic living show arena. We missed you. It has always been such a great experience working together, I can truly say, you helped me to get Classic Superoof off the ground. Thanks for always being so motivated to help us, we love you!!"
    ~ Keith Lyles, Classic Superoof LLC


    With the launch of the new Home Improvement Show, we will also be building two additional newsletters! Determine if you would like to subsribe to one of these newsletters, then join our mailing list by entering your email address below and adding them to your subscription profile!
    • Home Improvement Newsletter - for Home Owners: this newsletter is for anyone that owns or is looking to own a home and wants news and info on home improvement events and helpful articles
    • Home Improvement Newsletter - for Vendors: Does your company also market to homeowners? Then you may be interested in exhibiting in a future home improvement show as well as learning more about reaching your target audience through our articles

    Subscribe to a Newsletter
    Email:  
    For Email Newsletters you can trust


    Business Conference Door Prizes!

    The 4th annual Wedding Professionals Business Conference on November 18th at the Plano Centre is a wonderful educational event packed full of priceless knowledge! But if you need even more motivation to attend, check out some of the door prizes that will be given away at the event:

  • 2 free nights at the El Dorado Royale, a 5 Star Adults only all inclusive property in the Mayan Riviera, (includes taxes) Retail value is $900.00! from West Side Travel


  • (10) 30 Days of Business Resources & Coaching - $900.00 Value - from Rapid Success Partners


  • A Gourmet Dinner for Two from A Touch of Style Catering

  • (4) 2 hours of Consultations/and or Design - $120 Value - from Wed Branding


  • (65) Certificates for Free Bowling & Shoe Rental from 300 Dallas


  • Dean Lindsay's new book, "The Progress Challenge"


  • Jeff Crilley's book, "Free Publicity"


  • (20) Certificates for a wine tasting featuring 14-15 different wines - $750 total value - from Premier Wines


  • (3) Consecutive 1/4 page full color ads in the Collin County Business Press or the Fort Worth Business Press from Business Press


  • Certificate for a Free Introductory Dance Lesson and Consultation - $137 value - from Arthur Murray Dance Studio


  • 2-Hour Consultation and 6-Hours Organizing - $450 value - from Get Organized


  • $300 photo session coupon from MUSEBUG Photography


  • $250 photo session coupon from MUSEBUG Photography


  • Lots of restaurant gift cards and business books/cd's from Bridal Shows, Inc.
  • Plus many, many more!

    It's not too late to donate a door prize and get a little added exposure for your company! Email [email protected] regarding door prize donations or call us at 972-713-9920.


    97.5 KLAK Business Conference Radio Spots!

    Be sure to listen for the ads promoting the upcoming Business Conference on 97.5 KLAK! We are very excited to get the word out to all business owners and professionals about this quality event.


    High Profile Guests at the Dallas Bridal Show!

    World Famous Wedding Gown Designer Demetrios will be appearing both days with his runway fashion show at the Dallas Bridal Show January 23 & 24. Brides will be able to meet Demetrios after the fashion show at the "Brides by Demetrios" booth.

    We are also very excited to announce that Celebrity Wedding Planner Donnie Brown of Style Network's "Whose Wedding is It Anyway?" will be appearing both days at the January Dallas Bridal Show.

    He will also be debuting his new book, "Donnie Brown Weddings: from the couture to the cake." This Dallas based national celebrity brings fun and excitement to the Dallas Bridal Show.


    The Knot Sponsoring the Dallas Bridal Show

    The Dallas Bridal Show on January 23-24, 2010 at the Dallas Market Hall will once again be sponsored by The Knot. As a leading web resource for brides across the nation, The Knot will help bring brides to the Dallas Bridal Show!

    Renowned Wedding Gown Designer Jimmy Demetrios" plans on appearing at the Dallas Bridal Show both days--January 23 & 24

    The Dallas Bridal Show in January is the largest bridal show in North Texas and the third largest bridal show in the U.S. Over 3,000 brides out of over 10,000 attendees will be present to shop for their wedding and book appointments with hundreds of wedding businesses. Space is already quickly filling up, so call us immediately at 972-713-9920 to learn more about how the Dallas Bridal Show can grow your business in 2010 and beyond!


    Naomi's Notes: Take the Hard Road
    by: Naomi Hulme, CEM

    The road that seems to be the easiest is not always easy.

    If you want things to be easy, do not go into business for yourself. If you work for someone else, you will not have everything on your shoulders.

    If you do own your own business, plan on some tough decisions, difficult times financially, challenging people, and hiring and firing, just to name a few.

    If you have passion for what you do, you will also have joy and confidence, and you will learn something new each day that will help you get through those difficult things mentioned above.

    As it is mentioned in the book "Eat that Frog" by Brian Tracy, take care of the tough challenges first each day. It is very encouraging to be able to scratch off the list those major tasks first. That way the hard road is out of the way and you will feel better about tackling those less difficult things next.


    Save the Date: 2010 Business Conference

    In 2010, the Wedding Professionals Business Conference will return to the Arlington Convention Center for our fifth year!

    Plan in advance to be there on November 17, 2010!


    Happy Thanksgiving!

    We want to wish everyone an early happy Thanksgiving! We are continually grateful for all of our current and prospective clients, media relationships, suppliers, newsletter subscribers, and everyone that helps make Bridal Shows, Inc. run. Thank you for joining us on our journey!


    Suite101.com Article

    Tricia Spencer with Suite 101 interviewed Naomi Hulme to write an informative article that will help brides everywhere! Enjoy an excerpt below then follow the link to read the entire article.

    "A bride-to-be is faced with a seemingly never- ending myriad of decisions, and sometimes wedding planning enthusiasm gives way to confusion and frustration. A bridal show can help alleviate worry by centrally locating multiple wedding necessities and by fostering innovative ideas. The shows can also be incredibly fun."

    Read more here!


    Round Table Discussions

    One of the great informative opportunities available at the Wedding Professionals Business Conference is the Round Table Event! Take a look at the great topics that will be available for discussion.

    Leads: The best practices for the best results - Meredith Liewehr, Perfect Wedding Guide

    Psychology of Selling to Brides in Good Times and Bad - Meredith Liewehr, Perfect Wedding Guide

    Tracking your marketing dollars - how to find out what's REALLY working for you! - Meredith Liewehr, Perfect Wedding Guide

    How to get the most from your advertising dollars - Joel Stephens, Regional Media Group

    Topic TBD - Randal Stout, Lumen

    Small Business: Not just surviving this economy in 2010, but thriving! - Clifford Clegg, StaffOne

    Working with clients on a budget - Denice Halstied & Rochel Washington, Wrapped Around You

    Reachability & Flexibility - DJ Connections

    Successful Family Business - Rich Shoen, The Gunn Group

    Positioning your company to stand out in a crowd - Mark Ferguson, Rapid Success Partners

    Getting Control of your Totally Out of Control Time - Lorraine Brock, Get Organized

    Branding your Wedding Business - Matthew Daniel, WedBranding


    Naomi's Book of the Month

    This month's book selection is:



    First 100 Days of Selling: A Practical Day by Day Guide to Excel in the Sales Profession
    by: Jim Ryerson







    You may request a copy of my "Book Suggestions" at any time.

    Happy Reading!
    ~Naomi


    Bridal Show Schedule

    Dallas Bridal Show
    ** 21st Year **
    January 23-24, 2010
    Dallas Market Hall

    Fort Worth Bridal Show
    ** 13th Year **
    February 20-21, 2010
    Amon Carter Exhibit Hall

    Plano Bridal Show
    ** 21st Year **
    March 14, 2010
    Plano Centre

    Fort Worth Bridal Show
    ** 13th Year **
    July 17-18, 2010
    Amon Carter Exhibit Hall

    Dallas Bridal Show
    ** 21st Year **
    January 31-August 1, 2010
    Dallas Market Hall

    Plano Bridal Show
    ** 21st Year **
    September 12, 2010
    Plano Centre


    Visit us on myspace!! In order to connect with brides we have joined countless others on myspace.com. Check out our pages using the links below:

    myspace.com/dallasbridalshow

    myspace.com/planobridalshow

    myspace.com/fortworthbridalshow

    Do you have a myspace account? Add us as a friend to keep the network growing!


    Updated Website Coming Soon!

    As an added bonus to our exhibitors, we list exhibiting companies on our Bridal Shows, Inc. website and also offer opportunities for additional advertising. We've heard from so many over the years that the website alone has drawn quality brides to to their business and has been a tremendous marketing avenue for getting business.

    This year we are excited to be updating the look of our website as well as adding some new features to make it more user-friendly.

    Stay tuned for more information about the new and improved website!


    New Posters Coming Soon

    We will be ordering new posters to promote the Spring 2010 Bridal Show Season. If you are interested in receiving one or more posters, email [email protected] with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample picture of the poster is below.


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    Home Improvement Shows, Inc.

    American Trade Shows, Inc.

    Association of Wedding Professionals (AWP)

    Professional Wedding Guild (PWG)

    June Wedding, Inc. (JWI)



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    phone: (972) 713-9920