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Bridal Shows, Inc. Newsletter Copyright 2009
by Naomi Hulme, Bridal Shows, Inc.
May 30, 2009

Greetings!

Summer is here and we are so excited about the events Bridal Shows, Inc. has coming up in the next few months!

We hope to see many of you at our upcoming Book Give-A-Way Day! See the article below for details. This will be a great opportunity for you to get some new books and also a chance to network! Have you reserved your booth at the summer bridal shows yet? Space is going quickly for the Dallas Bridal Show on July 11-12 and the Fort Worth Bridal Show on July 25- 26!

We understand that summer is a busy time for everyone, but don't forget to set aside a time every day for following up on leads and making calls. Even if you only make 5 calls a day, you will see progress! We are always available to help you grow your business, so don't hesitate to call.

in this issue
  • How to Read a Business Book
  • Book Give-A-Way Day!
  • Wedding Professionals Business Conference
  • New Opportunity for Dallas Bridal Show exhibitors!
  • Naomi's Notes: "Positive Self-Talk"
    by: Naomi Hulme
  • Dallas Bridal Show: Marketing Campaign
  • Learn How to Be A Wedding Consultant!

  • Book Give-A-Way Day!

    Looking for some great summer reading that will help you improve your business and personal life? Bridal Shows, Inc. is "bailing you out" with a free Book Give-A- Way Day!



    When:
    Thursday, June 4th
    9:00am-4:00pm (come and go)

    Where:
    Bridal Shows, Inc.
    4821 Keller Springs Road
    Addison, TX 75001
    (Northeast corner of Addison Road and Keller Springs Road)

    Owner of Bridal Shows, Inc., Naomi Hulme has nurtured a love for reading and has spent years encouraging others to discover power and success through the knowledge found in books. She notoriously walks away from frequent visits at Half- Priced Books with a car load of books. Now she wants to share her library with you!

    Do you have books lying around that you would also like to donate to fellow business professionals looking to expand their library? Bring them along to add to the group.

    When you finish reading your group of books, you can bring them back and exchange them for other books. If everyone does this it will create a lot of reading, learning, and fun!

    Books will be given away on a first-come first- serve basis and will be limited to 3 per person.

    Soft drinks will be served all day and some finger foods available from 11:30am - 1:00pm.

    Click the link below for a current listing of available books that will be given away.


    Wedding Professionals Business Conference

    Planning for the 4th annual Wedding Professionals Business Conference is well underway! The Conference is open for wedding business professionals to attend and enjoy seminars, an exhibit floor where they can network with vendors geared towards helping small business owners, round table topics, door prizes, and more.

    It is not too early to reserve your place at the Conference! Early Bird prices currently available.

    There are also opportunities to exhibit at the Conference! If you market to businesses, then you may be interested in exhibiting in order to present your company to hundreds of wedding professionals. Here is one testimonial from an exhibitor in last year's Conference.

    " I love this Expo! Not only did I meet some great people and do some powerful networking, but I left at the end of the day with a couple of speaking engagements. And then, in April, I received a call from a planner who is now my newest client."

    ~Jeff Klein, Klein Creative

    Stay tuned to our website for more details about the Conference or call us with any questions!!

    972-723-9920


    New Opportunity for Dallas Bridal Show exhibitors!

    Because of over 20 years of great media relationships in the local Dallas/Fort Worth Metroplex, we have a true advantage and are able to bring you some unique and fantastic opportunities.

    One such opportunity is being debuted through the upcoming July Dallas Bridal Show with Consumer 411 TV.� Sheryl Thacker has been very successful with her Consumer 411 TV shows in Atlanta for the last four years and has already started filming and airing shows here in the DFW area.� Sheryl is a celebrity host who brings a lot of energy and fun to her shows.� She has the credibility to already know what to do because she has done it.�

    The segments for this event that will be airing the week prior to our show were originally priced at $850 which includes production, owning the segment, and being able to use it on your website or any other way you wish to use it.� We found out that Sheryl is getting married in September in Hawaii and is wanting to have a reception here in Dallas sometime in October or November of this year.� As always, we try to negotiate a win-win situation for everyone.� We pitched the idea to Sheryl that we could get vendors who would be able to help with her reception and at the same time, maybe get a better rate for the vendors and other added value.� What was finalized was a $500 segment cost that still included production and owning the segment for those companies that want to provide one of the components of her wedding reception-one company per category-very limited.

    Other added value with this opportunity is that the segment will be a part of The Wedding Show that will run in October, and then will re-run in January, 2010.�

    A link will also be provided on our websites and the email blasts that we send out to brides on our website (average 3,500 plus at all times) for the brides to view the segments in advance of the show.�

    The total value of this package is over $3,000!

    Check out the website (www.consume r411tv.com) to view other category segments, and watch the TV show every Saturday morning at 8:30am on KTXA Channel 21.�

    If you are interested in this opportunity, please call us immediately as this is definitely a limited one time opportunity.� We are in the process at this very moment finalizing details with a facility for the reception.� That means at this time, the facility, food and beverage, tables and chairs, and cake are taken until further notice.


    Naomi's Notes: "Positive Self-Talk"
    by: Naomi Hulme

    How many times have we heard others put themselves down about something that really didn't need to be said? Or, maybe you are the one using negative language towards yourself. This draws negative attention to you.

    We all need to work on inspiring ourselves to be the best we can be-to bring out the best in ourselves. None of us are perfect. We are going to make mistakes, but we need to learn from them and not dwell on them.

    Communication is the key in any relationship, even with ourselves. Tell yourself what you are good at, what your strengths are, what you like about yourself. Then, tell yourself what you want to be better at and work on that area. Take one area at a time. Have realistic expectations of yourself. Appreciate and rejoice in even the smallest accomplishments.

    Bad habits can be changed over time. Practice talking in a positive way about yourself to others and to you. This helps improve every area of your life and those around you. This starts in your mind.

    David J. Lieberman, Ph.D., in his book Don't Spend Years on the Couch! Instant Analysis. How You Can Understand and Change-The 100 Most Common, Puzzling, Annoying, Self-Defeating Behaviors & Habits, states "Every significant battle is first waged within your heart and in your mind. It's there where you win or lose. How your reality unfolds is only an expression of an outcome already decided by you. You need to be on your own side. Life is hard enough without the enemy having outposts in your head."

    The great inspirational author Norman Vincent Peale wrote "Whenever a negative thought concerning your personal powers comes to mind, deliberately voice a positive thought to cancel it out," from his well- known book The Power of Positive Thinking.

    Attitude is everything! It not only helps us but is also a major factor in our relationships with others. A short excerpt taken from the book How to Win 7 Out of 8 Days a Week by Landon Saunders is "The better you like yourself, the more people are going to enjoy being with you.

    According to Marian Thomas, in A New Attitude, she gives us the following words: "How do you get your attitude working for you rather than against you? Start by believing in yourself-by using positive self-talk and visualizing positive things happening to you. Learn to attack your problems head-on and continually look for the bright side in any situation. Rely on your sense of humor when the going gets tough and try to make any task fun. Finally, don't forget to reward yourself for a job well done."

    Remember that God made us all unique and special. Other statements by Landon Saunders in his book mentioned above are: "Being unique means you are irreplaceable and responsible. No one can ever take your place, and you have a work to do no one else can ever do. . . . Be the best possible you-at work, at home, wherever you area. And then lie down at night . . . and see how much more interesting the day has been than when you were living just like everyone else."

    One of life's great thoughts by Dore Schary shown in the book Life is Tremendous by Charlie "Tremendous" Jones is "If you have a weakness, make it work for you as a strength-and if you have a strength, don't abuse it into a weakness."

    When we talk and act in a positive way, it lifts ourselves and others up and creates great energy for all. Now, go think and talk positively, and you will be happier for it. Life will have a new meaning.


    Dallas Bridal Show: Marketing Campaign

    After 20 years, Bridal Shows, Inc. has built a reputation for putting our vendors money to work through mass marketing. Our goal is to bring you as many brides as possible, and experience has taught us that means advertising smart in many different ways.

    Before each show we outline a detailed marketing campaign to inform our exhibitors on how we get the news out. Below is the current listing of advertising mediums being used to promote the July 11-12, 2009, Dallas Bridal Show.

    TV: Fox 4, WFAA 8, The 33, KTXA 21, AMGTV Digital 31.4

    Radio: KISS FM, KVIL, The Wolf

    Newspaper: Dallas Morning News, Quick

    Billboards:
    Clear Channel Outdoor

    (Start date around May 18-all up for 8 weeks)

  • Stemmons Frwy. S/O Sandy Lake Rd. ES
  • Coit Rd. S/O LBJ Frwy. ES
  • LBJ Frwy. E/O Plano Rd. NS
  • Thornton Frwy. W/O Hunnicut SS
  • Thornton Frwy. S/O Illinois Ave. WS
  • Central Expwy. N/O Grand Ave. WS
  • Central Expwy. N/O University ES

  • Lamar Outdoor
    (Start date around June 15-all up for 4 weeks)
  • I-35E N/O Royal Ln. ES
  • I-35E N/O Trinity Mills WS
  • I-30 @ Sylvan

  • CBS Outdoor
  • LBJ W/O Plano Rd. SS
    (Start date around June 15-up for 4 weeks)
  • Loop 12 S/O Connector ES
    (Start date around June 15-up for 4 weeks)
  • 183 N/O Mockingbird Ln. ES
    (Start date around June 22-up for 3 weeks)

  • 3 Dallas Daily Boards
    (up Jan 15, 16, 22, and 23)
  • Tollway @ Beltline July 3, 4, 10, 11
  • Central @ Parker July 3, 4
  • Central @ LBJ Frwy. July 3, 4, 10, 11

  • Mobile Truck Billboard

    Internet: bridalshowsinc.com, theknot.com, myspace.com/dallasbridalshow, the33tv.com, 995thewolf.com, 1037litefm.com, dallasnews.com, pmb.com, scntx.com, craigslist.com, and many others

    Wedding Publications: Bride & Groom Magazine, Dallas Brides (Modern Luxury), DWeddings, Elite Bride Magazine, For the Bride (National Magazine), Metro Woman Directory, Perfect Wedding Guide, Premier Bride

    Other: News Flash-through The Knot, Multiple press releases, various local calendar listings, posters located at exhibitors' locations throughout the Metroplex, many email blasts through our website and to previously registered brides. Other marketing sources are always in the works.


    Learn How to Be A Wedding Consultant!

    ACPWC Offering Classes in the Houston Area
    June 22-26, 2009

    By: Deborah Moody, ACPWC Director

    Thinking of changing your career or supplementing your current one? Have you always wanted to become a wedding consultant or Church/Facility Coordinator, but never knew how or where to start?

    The Association of Certified Professional Wedding Consultants (ACPWC) is a national organization celebrating eighteen years of industry excellence. ACPWC offers a comprehensive training and certification program for Wedding Consultants. ACPWC offers personalized training courses and classes for people who would like to become Wedding Consultants or Church/Facility Coordinators. We also offer a Home Study program for those with challenging schedules or those who want to learn at their own pace. Graduate members of the Association of Certified Professional Wedding Consultants have the opportunity to achieve Professional status and Certification. Members not only receive valuable information, but also benefit from the continuing education support system offered by the Association. Our motto is "Members helping members to succeed."

    Register now for any of the upcoming training courses!

    www.acpwc.com


    How to Read a Business Book

    Excerpt from Jay Ehret's blog, The Marketing Spot

    Reading books is like getting your master's degree without the tests and the student loans. Formal education is great, but four years after graduation, only half of college graduates are in jobs related to their major. The real education and career development comes after school.

    Academic text books are, well, academic. They are written to deliver basic, fundamental knowledge of how things work. Your college text books were written by academicians, not practitioners. The authors do a good job of studying the subject, but they often have little to no real life hands-on experience. Business books, on the other hand, are written by the soldiers of business. The authors are specialists in the trenches learning, and then writing, from actual experience.

    Consume business books, don't read them. Think of each book as a college course. The table of contents is like a syllabus. I rarely read more than one chapter a day, because each chapter of a business book usually has one central idea. Consume that idea and let it roll around in your head for a full day. How does it apply to what you do? How can you practically use the concept of that chapter?

    Never read a business book without a pen or highlighter in hand. Make notes, underline key passages, put stars in the margin next to important points. Use the chapter divider pages to summarize the chapter in your own words. When you get an important idea while reading, write it on those blank pages in the back of the book. Not only will you get more out of your book, you will also index your book for future use. Later, when you want to review an important idea in the book, you won't have to search through all the text.

    Whenever you read a business book, use a 3x5 index card as your bookmark. Seth Godin suggests that before you start reading, decide that you're going to change three things about how you work. Then, as you read, find the three things you're going to change. Write those three things on the index card.

    Here's what you'll take away if you use the above process:

    • Notes about important concepts and key ideas, easily accessible in the future.
    • Notable quotes from the book that you can use in your own writings, or just to impress your friends.
    • Three things to change how you work.

    Visit The Marketing Spot to read more about benefiting from business books as well as other useful articles for small business owners.


    Weddings Coming Soon

    From the nearly 2,400 brides that registered at our January 2009 Dallas Bridal Show (out of over 3,000 brides), the following statistics might be helpful for those businesses who participate in our shows or are looking to participate:

  • 23% of brides were getting married within 6 months after the show (540)
  • 45% of brides were getting married between 6 and 12 months after the show (1077)
  • 16% of brides were getting married between 12 and 18 months after the show (378)
  • 4% of brides were getting married between 18 and 24 months after the show (88)
  • 10 brides gave dates of between 2 and 3 years, and 5 brides showed a date in the 4th year??
  • 11% showed no date (265)
  • We hope you find this information useful in your marketing plan for the Dallas/Fort Worth area.


    Naomi's Book of the Month

    This month's book selection is:



    Peaks and Valleys: Making Good and Bad Times Work for You--At Work and In Life
    by: Spencer Johnson


    You may request a copy of my "Book Suggestions" at any time.

    Happy Reading!
    ~Naomi


    Updated Website Coming Soon!

    As an added bonus to our exhibitors, we list exhibiting companies on our Bridal Shows, Inc. website and also offer opportunities for additional advertising. We've heard from so many over the years that the website alone has drawn quality brides to their business.

    This year we are excited to be updating the look of our website as well as adding some new features to make it more user-friendly.

    Stay tuned for more information about the new and improved website!


    Bridal Show Schedule

    Dallas Bridal Show
    ** 20th Year **
    July 11-12, 2009
    Dallas Market Hall

    Fort Worth Bridal Show
    ** 12th Year **
    July 25-26, 2009
    Amon Carter Exhibit Hall

    Plano Bridal Show
    ** 20th Year **
    September 13, 2009
    Plano Centre

    Dallas Bridal Show
    ** 21st Year **
    January 23-24, 2010
    Dallas Market Hall

    Fort Worth Bridal Show
    ** 13th Year **
    February 20-21, 2010
    Amon Carter Exhibit Hall

    Plano Bridal Show
    ** 21st Year **
    March 14, 2010
    Plano Centre


    Want to learn more about Constant Contact and email marketing??

    Julie Niehoff of Constant Contact will be speaking at the next AWP (Association of Wedding Professionals) Meeting on June 9, 2009. The meeting will be hosted by Hilton Park Cities Hotel and begins at 6:15. Visit the AWP website to learn more and to RSVP! This is not only a great opportunity to learn about email marketing but to also networking with other wedding professionals in the area.


    Visit us on myspace!! In order to connect with brides we have joined countless others on myspace.com. Check out our pages using the links below:

    myspace.com/dallasbridalshow

    myspace.com/planobridalshow

    myspace.com/fortworthbridalshow

    Do you have a myspace account? Add us as a friend to keep the network growing!


    Summer Shows Less Than 2 Months Away!!

    One only needs to walk outside to see that summer is now upon us. Along with the summer heat comes the busy summer wedding season and more great opportunities to build your business with summer bridal shows!

    Sometimes it's difficult to think about marketing for the future when you are busy, but summer is a crucial time to participate in bridal shows and talk to brides planning their weddings for fall of 2009, all of 2010 and even 2011!

    Our summer bridal shows continue to grow and are an excellent source for making sure your well never runs dry. Space and categories are limited, so call us today to see what options are available to you.

    Dallas Bridal Show, July 11-12, 2009, Dallas Market Hall

    Fort Worth Bridal Show, July 25-26, 2009, Amon Carter Exhibit Hall

    Plano Bridal Show, September 13, 2009, Plano Centre


    New Posters

    We have posters for the upcoming Summer shows. If you are interested in receiving one or more posters, email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample picture of the poster is below.


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    phone: (972) 713-9920