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Bridal Shows, Inc. Newsletter September Edition
September 30, 2008

Greetings!

Well it's been a busy month with so many things happening in preparation for our 20th Anniversary Dallas Bridal Show in January, and our Wedding Professionals Business Conference in November!

Please take the time to read through all the exciting things that are happening for bridal businesses through Bridal Shows, Inc.

in this issue
  • 20th Year Celebration!!
  • Plano Bridal Show: Review
  • Wedding Professionals Business Conference
  • Vendor Appreciation Night
  • Naomi's Notes: "Promote your Website!"
    by: Naomi Hulme
  • Promoting the Conference
  • New Bridal Shows, Inc. Employee
  • Baby News!

  • Plano Bridal Show: Review
    Plano_crowded aisle

    With the threat of a hurricane many people were concerned about the Plano Bridal Show. However Bridal Shows, Inc. stuck to its "show must go on" mentality and in the end everything worked out to make for a beautiful day on Sunday, September 14th at the Plano Centre.

    A total of 466 registered brides out of 1,700 attendees (including paid adults, children, grooms, VIPs, and badged exhibitors) visited with over 100 exhibitors at this exciting event. As usual we closed out on space with a packed house of interesting bridal companies.

    Stay tuned to next month's newsletter for the following additions to the Plano Bridal Show Recap:

    • Photos from Roe & White Photography
    • Results from Exhibitor Coupon Contest

    Thank you to all the exhibitors that helped to make this show a success. Because we are limited on space at the Plano Centre, the Plano Bridal Show always sells out, so now is the time to reserve your booth in our 2009 Plano events. Call us to see if your category is still available for 2009.

    2009 Plano Bridal Shows
    March 8, 2009 AND September 13, 2009


    Wedding Professionals Business Conference

    The Educational Event of the year is only a month and a half away! Bridal Shows, Inc. invites you to the 3rd Annual Wedding Professionals Business Conference, a full day event to recharge your business and give you the resources you need to succeed.

    Attendees at the Business Conference will benefit from:

    • 15 exciting speakers!
    • Round-Table Discussions
    • Exhibit Floor
    • Networking
    • Door Prizes

    Seminars have a limited seating room and are filling up fast. In fact the following sessions are 50% full:

    • Marketing Without Money - Jeff Crilley
    • Referrals vs. Prospects - Jeff Klein
    • Working Bridal Leads - Tim Chisum

    Register to attend today to secure your top seminar picks!

    Go to www.weddingbusinessconference.com for more details.

    **UPDATE** the list of current exhibitors are now up on the website as well as a schedule of events.


    Vendor Appreciation Night

    To Celebrate our 20th Year Dallas Bridal Show we are hosting the "Vendor Appreciation Night" on Saturday, January 24th at the close of the bridal show by the fashion show stage. This is an opportunity for us to show all of our exhibitors how much we appreciate their support in making us the largest bridal show in the Metroplex and the third largest bridal event in the United States.

    All exhibitors in the Dallas Bridal Show are invited to attend, so if you have not signed up yet, call us today!

    Amongst other things a grand door prize will be awarded to one lucky vendor!!

    **FREE week-long trip to Hawaii for two including airfare and spending money!**

    Dinner and Entertainment will be provided as we enjoy the evening meeting new people and enjoying old friends.


    Naomi's Notes: "Promote your Website!"
    by: Naomi Hulme

    Whether you design and manage your website yourself or hire someone to do this, it is very important to the success of your business. How do others know about your website?

    Promote your website in everything you do, such as on all of your brochures, invoices, any advertising or marketing materials, flyers, at bridal shows and other shows, through wedding associations, ads in wedding publications, posters, cd's, invitations, business cards, pens/pencils, specialty promotional items, note pads, media kits, direct mail pieces, calendars, press releases, your newsletter, email blasts, your email signature area, other website advertising, cross-promoting links with other websites, and anything else that is given to potential clients or companies that you wish to network with. Do not miss any opportunity to promote your website.

    Review and evaluate your website on a consistent basis. It should be user friendly, have good information that interests others, stay updated, consistent with all of your other marketing materials, show new products or services that you are offering, and show dates and locations of events that you participate in. Tracking the results of how others found your website is critical to know what marketing avenues are working for you.

    There are many ways to use your website to sell items and add revenue to the bottom line if you have a product or service that can be sold through your website.

    Frequency is the key to great marketing. When you promote your business through all of the areas listed in the first paragraph, you will find that you are getting the best results compared to someone who is only doing one or just a few of these marketing or advertising avenues. Frequency holds true and has been proven by so many thousands of companies.

    Make your website easy to see and read in everything. It is the hub that connects everything that we do now to market our business.

    If you do not have a website, it is a must in today's market. Anyone interested in doing business with you will want to check you and your company out via your website. If you do not have a website, they may just move on to someone else that does.

    Keep in mind that our website, along with all of the other avenues listed in this article, are amazing tools for thriving in business. Be sure your website is effective in enticing potential business back again and again.


    Promoting the Conference

    Bonnie Crumpton and Nicole Albanese of Bridal Shows, Inc. have been out at local networking events and expos promoting our upcoming business conference.

    On September 16, 2008 they participated in the Small Business Boot Camp Expo held by the North Texas Small Business Alliance at Office Expo in Dallas.

    September 29, 2008 they spread the word about the Conference at the DFW Business Network's Mega Networking Event at the Studio Movie Grill in Addison.


    New Bridal Shows, Inc. Employee

    Bridal Shows, Inc. has finally completed our team with a new full-time sales rep. Her name is Erin Murphy and we are very excited about this new addition to our team. Having attended the shows before, Erin is eager to work with bridal companies to help them grow by giving them maximum face to face exposure with brides.

    Look forward to hearing from Erin or give her a call to learn about how you can build your business through bridal shows.

    Erin Murphy
    972-713-9920 ext. 102
    [email protected]


    Baby News!

    Congratulations to Naomi Hulme on the arrival of her third grandson!! Baby Ryder was born at 12:59 am on September 30th at 7 lbs. 6 oz. Naomi has flown to Arizona to be with her daughter and new grandbaby during this exciting time.

    Also...many of you that know and work closely with Bonnie Crumpton of Bridal Shows, Inc. have been inquiring as to the gender of the baby. Well finally we have an answer! And the verdict is...it's a girl! Due January 20th, Bonnie is excited to introduce her first child to her bridal show family.


    20th Year Celebration!!

    In honor of our 20th Year Anniversary, we are building up a lot of exciting additions for the Dallas Bridal Show on January 24-25, 2009! So many things are in the works for this exciting event that you won't want to miss it. Listed below are just a few things we are able to tell you about right now:

  • Celebrity Wedding Planner W. Donnie Brown of Style Network's "Whose Wedding Is It Anyway?" will be speaking both days and judging a table decorating contest (more info to come).


  • A national authority on weddings, and well-known wedding planning and etiquette author, "The Wedding Lady" Suzanne Kresse will be speaking both days on "What's Hot and What's Not in the World of Weddings." Suzanne will also be giving away a designer bridal gown by Demetrios as well as 'the most wanted wedding gifts' each day. Her grand prize winner will win a honeymoon for two on Celebrity Cruise lines including airfare.


  • Quest Drapes owner Noel Pierce will be highlighting the event stage by providing the Tuxedo Platinum Wedding Stage, a high end fashion show stage.


  • Wedding Giveaway package sponsored by Kiss Fm, The Edge, and Mix Radio Stations, as well as Elite Bride Magazine will consist of Dallas Bridal Show exhibitors. (see article)


  • Saturday evening the Dallas Bridal Show will host it's second "Vendor Appreciation Night"for all Dallas Bridal Show exhibitors as a celebration of our 20th year. (see article)


  • So many more things are coming your way to make this an event you won't want to miss. Call us today to reserve your booth at the 20th Anniversary Celebration, the Dallas Bridal Show on January 24-25, 2009.


    Dallas Bridal Show: Wedding Giveaway!

    Elite Bride Magazine is joining Clear Channel stations Kiss 106.1 FM, Mix 102.9 FM, and 102.1 The Edge, as well as the Dallas Bridal Show in our second annual wedding giveaway.

    The wedding will be given away at the Dallas Bridal Show on January 25, 2009 and will include the following categories (with the minimum donation amount listed):

  • Venue: $5000
  • Consultant: $2000
  • Photography: $2500
  • Gown: $2000
  • Flowers: $2000
  • Linens: $1000
  • Cakes: $1000
  • Invitations: $750
  • Menswear: $500
  • Hair/Makeup: $500
  • Transportation: $500
  • Some of these categories have already been committed to. Please check with Jill Odle (214-533- 3356) at Elite Bride Magazine if you are interested in this fantastic opportunity.


    Naomi's Book of the Month

    This month's book selection is:



    Missed Fortune 101: A Starter Kit to Becoming a Millionaire
    by: Douglas R. Andrew







    You may request a copy of my "Book Suggestions" at any time.

    Happy Reading!
    ~Naomi


    Bridal Show Schedule

    Dallas Bridal Show
    ** 20th Year **
    January 24-25, 2009
    Dallas Market Hall

    Fort Worth Bridal Show
    ** 11th Year **
    February 21-22, 2009
    Amon Carter Exhibit Hall

    Plano Bridal Show
    ** 20th Year **
    March 8, 2009
    Plano Centre

    Dallas Bridal Show
    ** 20th Year **
    July 11-12, 2009
    Dallas Market Hall


    Visit us on myspace!! In order to connect with brides we have joined countless others on myspace.com. Check out our pages using the links below:

    myspace.com/dallasbridalshow

    myspace.com/planobridalshow

    myspace.com/fortworthbridalshow

    Do you have a myspace account? Add us as a friend to keep the network growing!


    New Posters Are Here!

    If you would like to display our Spring 2009 Schedule Poster, email [email protected] with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A picture of the Summer poster is below.



    Motivational Message

    "One important key to success is self-confidence. An important key to self-confidence is preparation."

    ~Arthur Ashe

    Quick Links...

    More About Us

    Newsletter Archives

    Wedding Professionals Business Conference

    Pictures from the Dallas Bridal Show

    American Trade Shows, Inc.

    Association of Wedding Professionals (AWP)

    Professional Wedding Guild (PWG)

    June Wedding, Inc. (JWI)



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    phone: (972) 713-9920