June Newsletter



Bridal Shows, Inc. Newsletter		June Edition June 27, 2008

Greetings!

Well it looks like we are in for another HOT summer in Texas! Make sure you drink plenty of fluids at those outdoor weddings to fight off dehydration. Summer is an exciting time for our industry, but it can also spell exhaustion if we are not careful. Try to carve out some time for yourself whenever you can to refresh your mind before darting out to meet the next bride.

It is easy to get behind when you are so busy, so try to focus a few minutes each day on what you are doing to secure your company's future. Constant growth leads to more and more success, and we want to help you get there.

We are looking forward to our two summer shows, the Dallas Bridal Show on July 12-13, and the Fort Worth Bridal Show on July 19-20. We hope to see you there!

in this issue

	Benefits of Summer Bridal Shows Summer Bridal Show Marketing Campaigns Special Radio Opportunity for Dallas Bridal Show Exhibitors Naomi's Notes: "Do Your Best" by: Naomi Hulme Upcoming Business Conference Door Prizes and Giveaways at Upcoming Shows! Planning Ahead

Summer Bridal Show Marketing Campaigns

More bridal shows are right around the corner, and we have been working diligently to provide success to our exhibitors by creating an extensive marketing plan. Read on to see how the Dallas Bridal Show and Fort Worth Bridal Show are being advertised.

Dallas Bridal Show
July 12-13, 2008
Dallas Market Hall

TV: Fox 4, WFAA 8, Good Morning Texas, July 7th

Radio: 106.1 Kiss FM, 103.7 KVIL, 96.3 KSCS

Newspaper: Dallas Morning News, Quick, Plano Insider

Magazines: Bride & Groom Magazine, Dallas Brides (through Modern Luxury), DWeddings, Elite Bride Magazine, Fort Worth Texas Magazine, Modern Bride, Perfect Wedding Guide, The Pink Book, Premier Bride

Websites: bridalshowsinc.com, theknot.com, 107litefm.com, dallasnews.com (July 7-8), pmb.com, scntx.com, and others

Billboards:

I-35 E. South of I-635 - Lamar Board (up for 30 days)

Stemmons Frwy. South of Airport Frwy. - Clear Channel Board (up for 30 days)

Thornton Frwy West of Lawnview Ave - Clear Channel Board (up for 30 days)

Beltline Rd. East of MacArthur Blvd. - Clear Channel Board (up for 30 days)

Hwy 121 East of FM 544 - Clear Channel Board (up for 30 days)

Central Expwy. North of Meadow St. - Clear Channel Board (up for 30 days)

I-35 at Beltline - Dallas Daily Board (July 10-11)

Central at LBJ Frwy. - Dallas Daily Board (July 4-5, July 10-11)

Preston at Hwy 190 - Dallas Daily Board (July 10- 11)

Tollway at Frankford - Dallas Daily Board (July 4-5, July 10-11)

Other: Posters throughout the city at wedding business locations, Email campaigns to registered brides, myspace.com/dallasbridalshow, Various Calendar Listings from press releases sent out about the show

Fort Worth Bridal Show
July 19-20, 2008
Amon Carter Exhibit Hall

TV: Fox 4, WFAA 8, KTVT 11, KTXA 21

Radio: 106.1 Kiss FM, 103.7 KVIL, 96.3 KSCS

Newspaper: Quick

Magazines:Bride & Groom Magazine, Dallas Brides (through Modern Luxury), DWeddings, Elite Bride Magazine, Fort Worth Texas Magazine, Modern Bride, Perfect Wedding Guide, The Pink Book, Premier Bride

Websites: bridalshowsinc.com, theknot.com, 107litefm.com, pmb.com, scntx.com, and others

Billboards:

Airport Frwy. West of Carson St. - Clear Channel Board (up for 30 days)

Tom Landry Hwy. East of Randol Mill - Clear Channel Board (up for 30 days)

South Frwy. South of Berry St. - Clear Channel Board (up for 30 days)

West Frwy. East of Chapel Creek - Clear Channel Board (up for 30 days)

Other: Posters throughout the city at wedding business locations, Email campaigns to registered brides, myspace.com/fortworthbridalshow, Various Calendar Listings from press releases sent out about the show

Special Radio Opportunity for Dallas Bridal Show Exhibitors

Due to our long lasting relationships with local media, we are honored when we are frequently approached by a media rep with a new marketing opportunity for our exhibitors.

Exhibitors in the upcoming July 12-13, 2008, Dallas Bridal Show are invited to join in our promotional partner opportunity from 106.1 KISS FM, Mix 102.9 and The Edge 102.1.

106.1 KISS FM, Mix 102.9 and The Edge 102.1 presents an Internet Marketing opportunity - "The Virtual Bliss On-Line Bridal Show!" 106.1 KISS FM, Mix 102.9 & 102.1 The Edge offer your business a prime position within the third "Virtual Bliss On-Line Bridal Show" which provides an opportunity to create a dominant presence among KISS FM, Mix 102.9 and Edge listeners through On-Air and Online support.

If you are an exhibitor in the Dallas Bridal Show and want more information on this exciting promotion, please contact us!

Naomi's Notes: "Do Your Best"
by: Naomi Hulme

Whatever you did today, learn something from it and do it better tomorrow.

When tomorrow gets here, which is today, think about one or two things that you learned to do different or better yesterday. Then, be the best you can be in those areas today.

In other words, if we try to do our best each day, it makes us better and more confident than the day before. That way, we are always working to improve.

Upcoming Business Conference

Last week you should have received an email formally inviting you to the upcoming Wedding Professionals Business Conference.

What: Wedding Professionals Business Conference
When: Wednesday, November 19, 2008
8:00-9:00AM Registration, 9:00AM-5:00PM
Where: Arlington Convention Center

With 15 different speakers and a variety of topics, the Conference is beginning to catch momentum. If you did not have a chance to glance at the many seminars being provided, visit our website to learn more!

November may feel like a long way away, but by registering to attend the Conference early you have the opportunity to save money! Your ticket to the full-day conference includes the following:

Access to seminars and exhibit floor
Catered breakfast, lunch, and snacks
Tote Bag - limited availability, while quantities last
Complimentary Program with exhibitor directory
Numerous Door Prizes being given away

We are very excited about this educational business-to-business event. Hope to see you there!

Door Prizes and Giveaways at Upcoming Shows!

Brides register at the Dallas Bridal Show and Fort Worth Bridal to win prizes from numerous companies. Many of the companies do their own giveaways from their booths. Bridal Shows, Inc also provides prizes for brides that register at the entrance. Listed below are some of the prizes being given away at the two July shows.

Dallas Bridal Show

1st 650 brides each day will receive the premier local wedding planner, The Pink Book (value $24.95)
One lucky winner will receive a diamond ring from Dallas Gold & Silver
A $600 gift certificate from Alfred Angelo will be awarded to one bride
One $200 Bed Bath & Beyond gift card will be given away each day
One $200 Belk gift certificate will be given away each day

Fort Worth Bridal Show

A diamond ring from Dallas Gold & Silver will go to one winning bride
$600 gift certificate to Alfred Angelo Bridal for a lucky winner
A $200 gift card to Bed Bath & Beyond will be awarded each day

Planning Ahead

Planning on doing the Dallas Bridal Show for years to come? Well now you can mark your calendars for 2010, and the January dates for 2011 and 2012.

2010
Dallas Bridal Show, January 23-24, 2010
Dallas Bridal Show, July 10-11, 2010

2011
Dallas Bridal Show, January 29-30, 2011

2012
Dallas Bridal Show, January 28-29, 2012

Benefits of Summer Bridal Shows

Summer is a busy time for everyone, but especially in our industry. Many of you have multiple weddings every weekend and are working hard to make the most out of the busy season. However it is still important to continue marketing during this time.

What are some benefits to exhibiting in a summer bridal show?

Consistency. Any marketing specialist will tell you that the key to successful marketing is consistency. When brides visit the shows in July they are often looking for companies they saw in the spring shows. When they are not there, they wonder if they are out of business, all booked up, or no longer interested. The more you are out there in front of the customer the more legitimate your company comes across.

Security. Even if you are booked until 2009, you are re-filling your sales funnel with new leads that will book down the road. Many brides attending the shows are planning weddings 1-2 years out. Secure the future of your business by never lacking in leads.

Stay Competitive. By missing a show, you could be losing your edge over the competition. If you are not present at the show, the bride may think she has no other option than to go with who is there.

The Numbers Game. Some feel that the summer shows are not as large as the spring shows and therefore are not important. This is simply not true, the Dallas July show brings in over 2,000 brides and the Fort Worth July show draws 700-1,000 brides. Why pass up a connection with over 2,700 brides? Also keep in mind that the July Dallas show is now drawing the numbers that the January show was bringing in five years ago and continues to grow.

There are several reasons why companies may not book a summer show. As stated earlier, it is a busy time and difficult to staff. Others have tried a summer show before but haven't been able to do quality follow up because of busy schedules. Remember, the show can still be a success if you have to hire staffing, or have a friend man the booth, and try to contact your leads as soon as you can no matter how busy you are. Even if compromises and sacrifices have to be made, the exhibitors of the July shows will tell you it's worth it.

If you need help in coming up with solutions to be able to fit a summer show into your schedule, give us a call! It may be too late for this summer, but there is always time to plan ahead.

Naomi's Book of the Month

This month's book selection is:

Monday Morning Leadership: 8 Mentoring Sessions You Can't Afford to Miss
by: David Cottrell