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Bridal Shows, Inc. Newsletter February Edition
February 18, 2008

Greetings!

Love is in the air... which always means good business for the wedding industry! We hope everyone has had a profitable Valentine's Day season, as well as enjoyed time with your sweethearts.

As usual, Bridal Shows, Inc. has some exciting things happening in the near future. The Fort Worth Bridal Show is around the corner on February 23-24 and we look forward to another great event. If you are considering exhibiting in a bridal show in the future, this is a good opportunity to visit a show to see what it's all about.

Also on the horizon is the Plano Bridal Show on Sunday, March 9. As in times past this show is extremely close to reaching its limit, so call us today to reserve your booth before it's too late!

in this issue
  • Testimonial Time!
  • Fort Worth Bridal Show Marketing Campaign
  • Dallas Bridal Show: Review
  • Bill Bates at the Dallas Bridal Show
  • Naomi's Notes: 20th Year Anniversary!
    Win a Hawaii trip for two!
    by: Naomi Hulme
  • BSI at the Entrepreneurs Expo
  • A Sad Farewell
  • Sympathies...

  • Fort Worth Bridal Show Marketing Campaign

    Fort Worth Bridal Show
    Sponsored by Fort Worth, Texas Magazine and CBS 11
    February 23-24, 2008
    Amon Carter Exhibit Hall

    Our extensive marketing campaign for the Fort Worth Bridal Show includes the following:

    TV: Fox 4, NBC 5, CBS 11

    Radio: 106.1 Kiss FM, 103.7 KVIL, 96.7 The Texas Twister

    Newspaper: Dallas Morning News, Quick

    Wedding Publications: Bride & Groom Magazine, Dallas Brides (through Modern Luxury), DWeddings, Fort Worth Texas Magazine, Modern Bride, Perfect Wedding Guide, The Pink Book, Premier Bride, Wedding & Party Guide

    Websites: bridalshowsinc.com, theknot.com, nbc5i.com, 107litefm.com, 967thetwister.com, pmb.com, scntx.com, Many other vendor and industry websites

    Billboards: Clear Channel (all up for 30 days)

    • Airport Freeway, North Side, West of Carson Street
    • Tom Landry Highway, North Side, East of Randol Mill Road
    • South Freeway, West Side, North of Pafford Street
    • West Freeway, North Side, East of Ridglea
    • Other: Posters throughout the city at wedding business locations, Email campaigns to registered brides, Various Calendar Listings from press releases sent out about the show


    Dallas Bridal Show: Review

    On January 26-27, 2008, over 325 wedding businesses had the opportunity to promote their business face-to-face with over 3,000 brides! Out of the 3,000 brides in attendance, over 75% (2,287) brides registered at the front entrance. The show attracted a grand total attendance of 10,000 including paid adults, children, VIP tickets, media & press, and badged exhibitors.

    Overall the show was a great success and we wish to thank all of the companies involved, especially our title sponsor Macy's for their participation.

    Now is the time to follow up with all those brides throughout the year to create a steady flow of business from the show! We look forward to hearing even more success stories.

    Congratulations!!

    The tallies are in and we have the winners from the coupon contest at the Dallas Bridal Show last month. Prizes will be awarded on the Dallas Bridal Show in July of 2008.

    First Place: (FREE 10 x 10 Booth) Perfect Wedding Guide

    Second Place: ($300 off Booth) The Saleplace

    Third Place: ($150 off Booth) Memory Maker Travel

    Thanks to everyone who participated in this contest. You are all winners because you helped bring more brides to your booth at the show!


    Bill Bates at the Dallas Bridal Show

    Former Dallas Cowboy football hero, Bill Bates, joined us at the Dallas Bridal Show to support the Bill Bates Cowboy Ranch and surprised fans with autographed T- shirts!

    A member of the 1992, 1993 and 1995 Super Bowl Champions team, Bill has been a long time favorite of Cowboys fans. He was named the winner of the Bob Lilly Award four years in a row, from 1990 - 1994. This award is selected by a vote of the fans and annually goes to the Cowboy player who displays leadership and character on and off the field.

    Bill Bates Cowboy Ranch is the ideal location to host a true Texas wedding, reception, and/or rehearsal dinner. Their facilities can accommodate any style of event - from rustic to elegant, they are capable of creating the perfect setting to meet your exact needs and budget.

    BillBatesCowboyRanch.com


    Naomi's Notes: 20th Year Anniversary!
    Win a Hawaii trip for two!
    by: Naomi Hulme

    We are so excited to be coming upon our 20th Year Anniversary for the Dallas Bridal Show (2009) and the Plano Bridal Show (2009). The Fort Worth Bridal Show is in its 10th year this year (2008).

    We have some fantastic events happening at the January 24-25, 2009 Dallas Bridal Show.

    It has truly been an honor and a privilege to serve this industry and to work with each one of you, some whom we have known for many years. We really appreciate the many wonderful relationships over the years.

    We want to show you how much we appreciate you at our 20th Year Anniversary Dallas Bridal Show, January 24-25, 2009.

    The 20th Year Celebration will include:

    1. Vendor Appreciation Night right after the show on Saturday, January 24th. All exhibiting companies in the January 2009 Dallas Bridal Show, the February 2009 Fort Worth Bridal Show, and the March 2009 Plano Bridal Show are invited to attend this event. (RSVP's will be necessary--more information will be available later.)
    2. Many Door prizes will be given away that evening including one of my own Hawaii vacation weeks in Waikiki which will include hotel, air fare for two, and $500 spending money! (Must be present that evening to win door prizes.) (If you would like to donate a door prize to be used that evening, please send it to us in writing. You can email info@bridalshowsinc.com)
    3. Food! If you are a restaurant or a caterer in the January 2009 show, and would like to participate in this event by providing and serving food, please let us know. As a food provider for the Vendor Appreciation Night, we will donate an "extra" 10 x 10 booth to you. For example, when you reserve a 10 x 10 booth space, you will receive a 10 x 20 space. (when you reserve a 10 x 20 booth space, you will receive a 10 x 30 space, etc.) Flooring will be up to you for your booth space. This is one of our ways of saying thank you for helping us with the food for that evening. We hope that this will really help you shine and that the show will be more beneficial to you because of the additional booth exposure.

    The Early-Bird forms for January and July 2009 will be sent to the July 2008 Dallas Bridal Show exhibitors some time in April or May.

    As we have done before in previous vendor appreciation events, food vendors and door prize donations will be mentioned in the program and on signage at the event.

    There are many other exciting things taking place at the January 2009 Show. You will not want to miss out on this event! Stay tuned to upcoming newsletters and our website for more information.


    BSI at the Entrepreneurs Expo

    Bridal Shows, Inc. recently exhibited at the Entrepreneur Expo at the Fort Worth Convention Center on February 8, 2008.

    (From Left to Right) Tamika, James, Naomi, and Bonnie used this opportunity to promote the upcoming Wedding Professionals Business Conference to small businesses looking for ways to achieve further growth.

    It was a wonderful show and we were able to create many new contacts as well as connect with many existing clients also in attendance!


    A Sad Farewell

    James Nutt has been a part of Bridal Shows, Inc. for over 15 years, both as an exhibitor and then for the past year and a half as an Account Executive for the company.

    After exhibiting in our bridal shows for many years, James saw first hand the value of investing in a bridal show and the enormous success it brings to wedding business exhibitors. Because of his passion for bridal shows, he joined the Bridal Shows, Inc. staff in August of 2006 to help other companies succeed as well.

    After so many years of dedication to the wedding industry, James has been given the opportunity to go back to his roots of interior design, which he originally went to college for. We are very excited that James has the opportunity to now follow his dream, although we will miss him very much.

    James has promised to still attend the bridal shows to help out so his bridal show legacy will still continue.

    Best of luck James, and thank you for all your years of customer service.


    Sympathies...

    Our sincere sympathy goes to Tracy Kopinski, whose father passed away last week. Tracy has been with the company 5 years next month.

    You may remember reading an article regarding Tracy's dad and the fight against ALS in our October Newsletter. Click here to see the October Newsletter.


    Testimonial Time!

    The sweetest Valentines that we've received have come by way of testimonials from some our of valued exhibitors!

    "Great show this past weekend! We had a great time and productive show, as we always do when we do your shows. You are a class act. Having experienced other lackluster shows and lackluster folks in other cities/markets sure makes us at Tiki Trips appreciate you and your staff more than ever and helps us to realize what a fantastic job you do!"

    ~Dena McDonald, Tiki Trips

    "Thank you Dallas Bridal Show for such a wonderful experience and great business opportunity! As a wedding musician in the DFW area I can honestly say there is no better way to meet brides and wedding professionals if weddings is what you do! The results of the show were so much higher than the expectations! The ability to talk to the brides, meet them and get to know them at a time when they are so excited about their wedding plans that they just won't go home without making their wedding reservations was priceless!

    As a wedding musician for ceremony-cocktail- reception, I couldn't have shared my music anywhere else with so many brides in so little time! Singing, playing violin-piano-guitar in front of a crowd ready to listen. . . that's exactly what the brides were looking for: to hear the music and to meet the musician and ask ALL the questions they needed to know!

    Thank you Dallas Bridal Show, I will be back year after year to meet the future brides, because this is where they all come first!"

    ~Radu Cernat, The Violin Guy

    "Wanted to pass on this awesome news--we scheduled 95 spas, mostly in February, while at the January Dallas Bridal Show!! We are so excited! The bridal show is great for our business."

    ~Renee Alcala, BeautiControl Spa


    Important Conference Information!

    Planning is at full-speed for the 3rd annual Wedding Professionals Business Conference on November 19, 2008.

    The website has been recently updated with important information regarding exhibiting and attending the show. Applications are available to download in order to save money by purchasing tickets early!

    Visit the website for the following:

  • Details on Exhibiting (download form)
  • Details on Attending (download form)
  • Testimonials
  • Submitting request to lead a seminar
  • Catering Menu for Conference meals
  • And more to come!
  • Go to www.weddingbusinessconference.com and learn how you can grow your business!


    Exhibiting 101 Seminar!

    With over 21 years experience and over 250 shows to her credit, Naomi Hulme has valuable advice to give regarding achieving the best results from exhibiting in a bridal show or any consumer trade show for that matter.

    Many of you have had the opportunity to enjoy Naomi's signature "Exhibiting 101" seminar over the past few years, and now we are offering that valuable chance to learn about exhibiting again!

    Mark your calendars and plan ahead:
    Thursday, April 10, 2008
    7:00pm-9:00pm (Registration 6:30)
    Special Moments Chapel
    Lewisville, TX

    For only $20.00 you can improve your bridal show sucesses whether you are a first-time exhibitor or long-time participant.

    Go to www.Exhibiting101.com for more information and RSVP today!


    On Presidents' Day, some states celebrate George Washington's Birthday, while others add in Abraham Lincoln's Birthday, too! Let's honor all the American presidents with this Presidents' Day quiz!

    Name the only president(s)...
    1. Who was a lifetime bachelor.
    2. Who won the Nobel Peace Prize.
    3. Who was elected to U.S. Senate after his presidential term.
    4. Who took the oath of office from a woman.
    5. Fathered the most children.
    6. Youngest man elected president.
    7. Oldest man elected president.

    Name the first president...
    8. To have a child born in the White House.
    9. To throw out the first baseball of the season.
    10. To address Russians on Russian Television.

    Answers: (1) James Buchanan (2) Theodore Roosevelt and Woodrow Wilson (3) Andrew Johnson (4) Lyndon B. Johnson (5) John Tyler, 15 (6) John F. Kennedy, 43 (7) Ronald Reagan, 73 (second term) (8) Grover Cleveland (9) William Howard Taft (10) Richard Nixon, May 28, 1972


    Bridal Show Schedule

    Fort Worth Bridal Show
    **10th Year Anniversary**
    February 23-24, 2008
    Amon Carter Exhibit Hall
    Limited Space Remaining
    Many categories are closed and on a waiting list. Space will soon be on a waiting list.

    Plano Bridal Show
    March 9, 2008
    Plano Centre
    Limited Space Remaining
    Many categories are closed and on a waiting list

    Dallas Bridal Show
    July 12-13, 2008
    Dallas Market Hall

    Fort Worth Bridal Show
    **10th Year Anniversary**
    July 19-20, 2008
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 14, 2008
    Plano Centre

    Dallas Bridal Show
    **20th Year Anniversary**
    January 24-25, 2009
    Dallas Market Hall


    New Posters Are In!

    If you would like to display our Spring 2008 Schedule Poster, email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample picture of the poster is below.



    Motivational Message

    "Let your hook be always cast; in the pool where you least expect it, there will be a fish.

    ~Ovid

    Neglected customers never buy; they just fade away.

    ~Elmer G. Leterman

    Quick Links...

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    American Trade Shows, Inc.

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    phone: (972) 713-9920