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Greetings!
Fall is fast approaching, although the weather may
sometimes tell us otherwise, and it is a good time to
begin assessing ways to improve your business in
2008. Begin your marketing plan for the new year
before the holidays hit and time is scarce. By
developing a strong plan you will be able to see
increased results a year from now.
We would love to help you, or continue to help you,
grow in this endeavor. Our goal is to help bridal
business whether you currently exhibit with us or not.
Please feel free to contact us anytime if there is
anyway
we can help.
| New Photos are Up! |
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Thank you for your patience, we now have the updated
photos from the Dallas Bridal Show and Fort Worth
Bridal Show last month on the following websites:
Our thanks goes out once again to Roe & White
Photography for supplying the photos. We will update
the
Plano Bridal Show website after the September
16th show.
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| Congratulations! |
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The tallies are in and we have the winners from the
coupon contest at the Dallas Bridal Show, (Prizes will
be awarded on the Dallas Bridal Show in January of
2008) and the Fort Worth Bridal Show, (Prizes will be
awarded on the Fort Worth Bridal Show in February of
2008).
Dallas Bridal Show
First place: -- FREE 10 x 10 -- Perfect Wedding
Guide
Second Place: -- $300 off -- United Party Rental
Third Place: -- $150 off -- Saleplace
Fort Worth Bridal Show
First place: -- FREE 10 x 10 -- Perfect Wedding
Guide
Second Place: -- $300 off -- Bride & Groom
Magazine
Third Place: -- $150 off -- Heavenly Touch Floral
Design
Thanks to everyone who participated in this contest.
You are all winners because you helped bring more
brides to your booth at the show!
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| 96.7 The Twister's Wedding Giveaway |
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96.7 "The Texas Twister" and the Plano Bridal Show
want to help one
lucky listener "Tie the Knot" and give them the
wedding they've always dreamed of. Vendors from the
Plano Bridal Show that would like to be involved with
the promotion will be accepted on a first come first
serve basis to receive on-air and interactive exposure
on 96.7 for donating to the wedding giveaway. These
vendors will be included in 30-second commercials
the week
leading up to the Plano Bridal Show (18 total- rotating
the vendors 50%) and have their business listed on
967TheTwister.com. This meands that each
participating company will be mentioned in 9 of the 18
promos that run the week of the
show. Listeners will have
one last chance
to register on Sunday, September 16th at the Plano
Bridal
Show, and the winner will be announced that
afternoon.
This is such an amazing opportunity for the Plano
Bridal Show and we are proud to have opportunities
such as this come our way due to our relationships
with media partners and reputation as an established
bridal show.
Tune in to 96.7 The Twister to hear which vendors
end up participating. We will also list them in the next
newsletter.
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| Star Community Newspaper Partners with Plano Bridal Show |
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Another great opportunity for the vendors at the Plano
Bridal Show is being provided by Star Community
Newspapers. A special supplemental Plano Bridal
Show Directory will be included in the Star Community
Newspapers the week leading up to the event to over
100,000 residents of Collin County. Exhibitors of the
Plano Bridal Show are able to purchase ad space in
the directory for a discounted rate of $100 for a 1/4
page.
The directory will also be distributed the day of the
show, Sunday, September 16, to those in attendance.
We are so excited to offer our Plano Bridal Show
exhibitors this additional tool to the already
overwhelming value of the show.
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| The Urban Blossom Takes Top National Honors |
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The Urban Blossom is honored to announce their
success at the New York International Gift Show
Retailer Excellence Awards on August 12, 2007.
Awarded with the gold in store design and the silver in
web design, The Urban Blossom was the only retailer
to be nominated and win in two categories.
Tavern on the Green in Central Park was the
setting for Gifts & Decorative Accessories' annual
Retailer Excellence Awards, which honor the best
manufacturers, reps and retailers in the gift industry.
For more than 50 years, Gifts & Decorative
Accessories (and its predecessor magazines) has
had the honor of rewarding national gift industry
achievement with Retail Excellence Awards, the REAs.
The awards were presented at a gala cosponsored by
George Little Management, during New York
International Gift Show.
The Urban Blossom was selected as a national
finalist in two categories, Store Design and Web
Design in July 2007. Marcella Vantarakis, Owner, and
Shana Thomas, Co-Owner/Partner, traveled to New
York City this past week to attend the gala and
participate in the New York International Gift Fair.
View Full Press Release
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Naomi's Notes: "Weather the Storms"
by:Naomi Hulme |
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Any successful business, no matter where it is
located, has to make it through some tough times.
Being in Texas means that we may have to deal with
many real weather situations--rain, wind, hail, heat,
cold, ice, maybe even tornadoes and hurricanes.
A business may have non-weather storms as well--
lack of product or service sales, changes within the
industry, staff challenges, lawsuits, rising costs, the
unknown.
Have you planned ahead for every aspect of your
business? Be prepared and reduce your risks as
much as possible.
Planning takes time and is something that is
necessary for you to review and re-evaluate constantly.
This will help tremendously when the storms happen.
Don't let the business storms take you by surprise.
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| Paul Salos, DFW's very own "Frank Sinatra" |
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Those of you in attendance at the last AWP meeting
were lucky enough to experience an impromptu
serenade by our friend and fellow member Paul Salos.
Paul Salos and his 8 piece "Let's Dance Band" has
been delighting audiences singing songs by Frank
Sinatra for years. His
wife and agent, Jane Salos, of Palace Productions and
An Elegant and Royal Wedding, was also in
attendance and announced some very exciting news
regarding some of Paul's past and future events.
Read the press releases below for more information.
- "Magic of Sinatra" to be performed by Paul
Salos at the Bellagio and Ceaser's Palace in Las
Vegas, NV.
read more...
- Paul Salos and the "Let's Dance Band" perform for
Rudy Giuliani during his stay in Dallas. read more...
- Paul Salos performs in Dubai, UAE at Royal
Wedding. read more...
Congratulations Paul!
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| Plano Bridal Show Marketing Campaign |
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Plano Bridal Show
September 16, 2007
Plano Centre
At Bridal Shows, Inc. we are very diligent and
consistent with advertising more than any other bridal
show in the
Metroplex. Below is a list of the current advertising
mediums being used to bring the brides to our
exhibitors at the Plano Bridal Show.
Radio:106.1 Kiss FM, KVIL 103.7, 96.7 The
Twister
TV: WFAA 8, NBC 5
Newspaper:Dallas Morning News, Star
Community Newspapers, Plano Insider
Billboards: Lamar--One (1) Location for
30 days,
Dallas Daily--Three (3) Locations (11 total days)
Wedding Publications: Bride & Groom
Magazine, DWeddings, Fort Worth Texas Magazine,
Modern Bride,
Perfect Wedding Guide, Premier Bride, Wedding &
Party Guide
Website: bridalshowsinc.com,
TheKnot.com, GettingMarried.com, Many other vendor
and industry websites
Others: Posters throughout the city at
wedding business locations, Email campaigns to
registered brides, Various Calendar Listings
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Testimonials and Tips |
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We are so pleased that our customers enjoy giving us
testimonials to encourage other vendors in the
industry. Please take the time to read how the bridal
shows have worked for the following companies.
Dear Naomi and Leah,
Just wanted to tell you guys how much we enjoyed
working with you and the rest of the Bridal Shows, Inc.
staff. You are a fun and very well-organized group,
and the show generated some great buzz - and users -
for our new web site. And the chance to meet other
vendors we can work with has been very exciting. We
are looking forward to working with you in the future!
~Porter Bayne
Founder,
Nearlyweds!, Inc
"The Dallas Bridal Show has provided
businesses with the perfect opportunity to connect
with brides. Not only do we get immediate bookings
but months later we continue to get bookings from
brides who saw us at the previous show. The staff
from Bridal Shows, Inc also enhances the overall
experience with their continual support and
helpfulness throughout the show."
~Amy Warner
Faces Photography
Thank you and your staff for helping
make my
first
show a success! Participating in your bride show not
only got my name out there, my primary objective, but I
was able to obtain enough orders already to cover all
costs associated with the show. I can't wait until the
next opportunity to participate in your show. Thank you
for including me.
~Sherri Correa
Your Invited
In addition to her testimonial, Sherri Correa with
Your
Invited had some insightful things to say about having
a successful show. Her words echo much of what we
have already shared with you, but sometimes it is
helpful to hear tips from a colleague as well.
"Please add the suggestion that the vendors
work the brides that come by their booth. My sister and
I spent a great deal of time explaining options,
different products we offer and explaining how and
when to order and send invitations. I noticed several
vendors standing at the entrance to their booth,
waiting for the brides to approach them, and then later
stated that this was not working for them (the bridal
show). The drawing that I conducted allowed me to
get specific information from the brides, and rate them
A for very hot and B for hot and so on and what they
needed before the formal list was ready. I was able to
continue working the list up to now following the show.
It has proven a successful tip for me.
Other Prizes at the Plano Bridal Show
Brides attending the Plano Bridal Show on September
16 will be able to register to win the following prizes:
- Beautiful Diamond Ring from Dallas Gold &
Silver
- Alfred Angelo bridal gown (gown up to $599 value)
- "One-Song Serenade" Live with Jazz Recording
Artist, David Carr, Jr. within the Dallas/Fort Worth are
(value $200).
Please keep in your thoughts and prayers...
Our dear friend Jill Odle, with Wedding and Party
Guide, has had a trying summer tending to her
daughter Keira's medical needs. Just under two years
old, Keira has undergone two open heart surgeries in
the last few weeks and continues to fight to regain full
health. Please keep Keira and her family in your
thoughts and prayers.
We are currently booking all 2008 Bridal
Shows
with some categories already closed out.
Due to
the
high volume of repeat exhibitors we are already 50%
on both the January Dallas Bridal Show and the
February Fort Worth Bridal Show. Please call us
today
to reserve your booth before more categories close.
Ask to speak with your Account Executive at 972-713-
9920.
Bridal Show Schedule
Plano Bridal Show
September 16, 2007
Plano Centre
Dallas Bridal Show
January 26-27, 2008
Dallas Market Hall
Fort Worth Bridal Show
February 23-24, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
March 9, 2008
Plano Centre
Dallas Bridal Show
July 12-13, 2008
Dallas Market Hall
Fort Worth Bridal Show
July 19-20, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
September 14, 2008
Plano Centre
New Posters Coming Soon!
If you would like to display
our 2007-2008 Schedule Poster, email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A sample picture of the poster is below.
Motivational Messages
"A mediocre salesman tells. A good salesman
explains. A superior salesman demonstrates. Great
salesmen inspire buyers to see the benefits as their
own."
~Carolyn Shamis
"If you want to eliminate sales resistance, treat
your prospects the way you'd like to be treated--as
peers."
~Gill W. Wagner
"When people talk, listen completely. Most people
never listen."
~Ernest Hemingway
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