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Greetings!
Well we barely made it in time for the May Newsletter!
This has certainly been a busy month. From the 2nd
Annual Wedding Industry Trade Show to preparations
for the upcoming summer events, we have been hard
at work helping to build bridal businesses.
Sometimes people ask what we do the rest of the year
when we are not at the bridal shows. Well we work
year-round to produce the highest quality shows as
well as produce educational opportunities for
businesses to grow.
We know this is also a busy time for all of you in the
wedding industry! Take a few moments from your
busy day to breathe deep and relax as you read our
newsletter!
| Wedding Industry Trade Show : Review |
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On May 16-17 wedding professionals from around the
Metroplex attended the 2nd Annual Wedding Industry
Trade Show at the Plano Centre. We are proud to say
the event was a success and helped many
companies learn ways to build their business. The
best way to express the benefits from the show is to
share some of the feedback from attendees and
exhibitors.
From the Attendees:
- The speakers both gave us ideas and revitalized
us on our business.
- Great resource for making industry contacts.
- I feel recharged and ready to go back to work with
a great attitude and new ideas of how to better myself
professionally for my clients.
- I'm jazzed and ready to sell more.
- The speakers were very informative and there
were several vendors that I felt could grow my
business.
- I am glad I attended this show. My business will
definitely benefit and prosper from all of my
connections. It is often too easy to get caught up in
working that you forget to actually think about how to
make your business grow in order to better service
your customers. This was a wonderful experience
and opportunity. Thank you! P.S. Bonnie did a
wonderful job! (Everyone else was super friendly and
helpful too!!-Thanks!)
- This show gave everyone a really "connected"
feeling throughout. Thank you!
- I gained some invaluable information and was
re-energized to implement this in my job.
- Met some new people, made good contacts.
- Loved the table talks.
- Helpful with solid leads, professional people, and
very well done.
- I learned a lot from the speakers about how to
market my business.
- I learned a lot about an industry that I'm new to.
Marketing, Publicity, etc. Made great contacts and new
friends.
- I got a ton of good information and made lots of
new friends.
- The seminars and speakers all had a win, win
attitude. In this business you have to think big and
positive. I appreciated all the reinforcements and
timeless truths discussed.
From the Exhibitors:
"(Your staff) carried on the show with
professionalism and enthusiasm. I'm really glad
PicFlips was able to be a part of your show this year.
We were very pleased....The roundtables were very
helpful in getting ideas from our peers and experts on
the subjects...."
~Amy Kelly, PicFlips
On behalf of the Officers and members of AWP, I
would like to thank you for inviting AWP to participate in
the recent Wedding Industry Trade Show. This was a
new venture for us and I feel it went very well for us.
We were able to sign up several new members, and
we have expectations that several more will join as
well."
Dwayne Lee, Association of Wedding
Professionals
"I had such a nice time with you all last week at
the (trade show). You, James, and everyone else who
put that together really did a great job. I'm looking
forward to giving you the results of my follow up calls
with the leads I got."
Treta Sellers, Ackley Financial Group
Curious to know what all the fuss is about? Be on
the
lookout
for information about next year's Wedding Industry
Trade Show. We will be searching for a different
location
every year so everyone across the Metroplex has the
opportunity to attend.
No matter how busy we get, everyone can benefit from
an energy
boost to move them along. Plan on the Wedding
Industry Trade Show to help motivate you and your
team every year! Make it a yearly tradition to attend. For
any ideas or questions about this event please
contact James at james@bridalshowsinc.com.
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| Dallas Bridal Show Marketing Campaign |
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Dallas Bridal Show
Sponsored by 106.1 Kiss FM
July 14-15, 2007
Dallas Market Hall
At Bridal Shows, Inc. we take pride in the fact that we
advertise more than any other bridal show in the
Metroplex. Below is a list of all the advertising
mediums being used to bring the brides to our
exhibitors.
Radio:
106.1 Kiss FM,
KVIL 103.7,
99.5 The Wolf
TV:
Fox 4,
WFAA 8
Newspaper:
Dallas Morning News
Wedding Publications:
Bride & Groom Magazine,
DWeddings,
Fort Worth Texas Magazine,
Perfect Wedding Guide,
Premier Bride,
Wedding & Party Guide
Websites:
bridalshowsinc.com,
TheKnot.com,
GettingMarried.com,
Many other vendor and industry websites
Billboards: (Clear Channel--7 locations all up
for about 30 days)
LBJ Frwy. East of Plano Road,
Thornton Frwy. West of Lawnview Ave.,
Belt Line East of MacArthur Blvd,
Central Expwy. North of Meador St.,
Griffin St. South of Ross Ave.,
Hwy 78 South of FM 544,
Walnut St. East of Audelia,
Others to be determined
Others:
Posters throughout the city at wedding business
locations,
Email campaigns to registered brides,
Various Calendar Listings
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| Fort Worth Bridal Show Marketing Campaign |
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Fort Worth Bridal Show
Sponsored by Fort Worth, TX Magazine
July 21-22, 2007
Amon Carter Exhibit Hall
All of the shows produced by Bridal Shows, Inc.
receive the same attention to detail regarding our
marketing strategies. All advertising avenues are
critically assessed in order to achieve bringing the
brides to you!
Radio:
106.1 Kiss FM,
KVIL 103.7,
99.5 The Wolf
TV:
Fox 4,
WFAA 8
Newspaper:
Dallas Morning News
Wedding Publications:
Bride & Groom Magazine,
DWeddings,
Fort Worth Texas Magazine,
Perfect Wedding Guide,
Premier Bride,
Wedding & Party Guide
Websites:
bridalshowsinc.com,
TheKnot.com,
GettingMarried.com,
Many other vendor and industry websites
Billboards: (6 locations all up for about 30
days) Airport Frwy. East of Main St., Jacksboro Hwy.
North of University Dr., Loop 820 West of Quebec St.,
West Frwy. East of Riglea, South Frwy. North of Malta,
Tom Landry Hwy. East of Randol Mill Rd., Others to be
determined.
Others:
Posters throughout the city at wedding business
locations,
Email campaigns to registered brides,
Various Calendar Listings
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Naomi's Notes: "Knowledge is Power"
by:Naomi Hulme |
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Thank you to everyone that attended our recent
Wedding Industry Trade Show on May 16-17 as well
as those exhibiting companies that participated.
Unfortunately I was unable to be there for most of the
event due to illness.
I want to personally thank my team for doing a superb
job of handling everything at the show. It is very
rewarding to have such a great team with wonderful
positive attitudes who can take care of things when I
can't be there. Thank you James for taking care of so
many behind the scenes things that I normally handle
myself. Thank you Bonnie for doing the program, all of
the
announcing for the speakers, the door prizes, and
especially for pinch-hitting for me by presenting the
Exhibiting 101 seminar. Thank you Tracy, Tiffany,
Leah, Betty, and Ruthie for handling registration, the
show office booths, and all the many other tasks that
took place.
Those of you that know me know that I love to read
and constantly educate myself. Many of the speakers
at the Wedding Industry Trade Show spoke about the
importance of reading. Business owners must make
time to read up on new sales techniques, latest
trends in the industry, motivational techniques, stress
and time management, customer services,
advertising and publicity advice, etc. Never stop the
process of learning---knowledge is power!
 I made a challenge to the attendees at
the Wedding
Industry Trade Show to read at least 10 new books
this year. We have put together some inspiration
bookmarks for you to use to track each business
related book you read. After reading 10 books (you
have to read the books completely), call me at 972-
713-
9920 for a prize!
For those avid book readers like myself, I will be
conducting a contest for whoever can read the most
books starting from May 17, 2007, until next year's
Wedding Industry Trade Show.
If you would like for us to mail you
a "Knowledge is Power" bookmark along with a list of
suggested
books to read, please email us at
info@bridalshowsinc.com with "BOOKMARK" in the
subject title.
For those of you that would like to check out books
from my personal library, please feel free to stop by.
We would love to see you!
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| Newsletter Contributions |
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Do you have something to say? I am always looking
for new articles to put into our monthly newsletters.
Whether it be a "Want AD" or advice that was helpful to
you, or maybe just a special or funny wedding story.
Contact me regarding the newsletter at
news@bridalshowsinc.com.
~Bonnie Crumpton
Newsletter Editor
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"4 Great Business Card Ideas" |
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By: Robert Warlow How often have you
opened your office drawer to
find a pen only to have to search your way through a
pile of business cards collected over the past few
months? Your immediate response is to throw them
away and that's the problem with business cards-
they are usually unmemorable.
Here are some ideas on how you can make your
business card a bit more useful.
Handy Web Sites
On the reverse of your card, why not list some web
sites which your clients may find of use. They don't
have to be related to your line of business, for
example you could print details on a site providing a
list of jokes (useful for speech writing!).
Do You Remember?
Going to a networking event is the equivalent to a
business card swapping club! Once your card goes
into someone's drawer they are unlikely to remember
where you met. So on the back of the card, print "Do
you remember we met at ________and discussed
__________"
This should be a good memory jogger!
Print Your Picture
Our minds are more efficient at remembering pictures
than words. Why not print your picture on your card?
When the recipient looks at your card sometime later,
he is much more likely to remember who you are and
what you do.
What's The Date?
People are always scratching around to find out what
the date is. Print a calendar on the reverse of your
card. This gives an excuse for someone to keep your
card permanently in his pocket.
Take a fresh look at your business card and see
what you can do to make it more memorable.
Robert Warlow
© Small Business Success
www.smallbusinesssuccess.biz
Small Business Success is a resource dedicated to
helping small business owners be more successful.
If you are looking for a regular flow of ideas and tips
then subscribe to Small Business Success a free
newsletter, which provides you with quick tips, ideas
and articles.
For more information visit
http://www.smallbusinesssuccess.biz
July Shows Filling Quickly!
We are less than two months away from the Dallas
Bridal Show on July 14-15 and the Fort Worth Bridal
Show on July 21-22. It is not too late to sign up for
these wonderful opportunities to build your
business.
Call us to find out if your category (i.e.
photography, DJ, facility, etc) is still open and learn
about how bridal shows can be your best marketing
tool.
Whether you have never exhibited with us before,
have been a customer in the past, or a loyal exhibitor,
we would be happy to meet with you to discuss ways
to get better results from exhibiting.
Call now! 972-713-9920 and ask to be transferred
to your Account Executive
"Exhibiting 101"
by Naomi Hulme
At the June 27th PWG meeting!
Naomi Hulme has been asked to present a brief
version of "Exhibiting 101" at the next luncheon held by
the Professional Wedding Guild.
If you have not attended a PWG meeting before,
then this is a wonderful opportunity for first-time
guests! Not only will you enjoy beneficial networking
with several of Tarrant County's wedding business,
but also participate in a more interactive, workshop
version of Naomi's "Exhibiting 101."For more information about the next PWG meeting
and the association in general please visit
www.fortworthbride.com
If you would like to attend the meeting as a guest
of Bridal Shows, Inc. please call us at 972-713-9920.
We will pay for your first visit!
Bridal Show Schedule
Dallas Bridal Show
July 14-15, 2007
Dallas Market Hall
Fort Worth Bridal Show
July 21-22, 2007
Amon Carter Exhibit Hall
Plano Bridal Show
September 16, 2007
Plano Centre
Dallas Bridal Show
January 26-27, 2008
Dallas Market Hall
Fort Worth Bridal Show
February 23-24, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
March 9, 2008
Plano Centre
Dallas Bridal Show
July 12-13, 2008
Dallas Market Hall
Fort Worth Bridal Show
July 19-20, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
September 14, 2008
Plano Centre
New Posters are in!
If you would like to display
our 2007-2008 Schedule Poster, email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A picture of the poster is below.
Motivational Message
"The sure way to miss success is to miss the
opportunity."
~Victor Chasles
"The way to gain a good reputation is to endeavor
to be what you desire to appear."
~Socrates
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