|
Greetings!
To say "April Showers" this month would be an
understatement! In Texas weather tradition, this
month has been completely unpredictable. From
snow, hail, thunderstorms, massive winds, and in
some cases tornadoes, this month has kept us all
guessing what will happen next! We do hope everyone
has stayed safe and managed to get through any
weddings altered by the weather.
Although sometimes it is difficult to tell what season
we are in, it is indeed spring, and for Texans that
means summer is only a breath away. Summer is
easily the busy season for wedding businesses but
don't forget to prepare for the slow times by exhibiting
in this summer's bridal shows to have leads to work
throughout the fall and spring of next year.
| Less Than One Month Away! |
 |
|
If you haven't already registered to attend the
Wedding
Industry Trade Show then now is the time to do it! This
business-to-business conference is one that you do
not want to miss!
Download the Registration Form and fax to
972-713-9996.
Reasons to Register Early:
- Some of the seminars will provide pamphlets,
workbooks, or flyers. Help us plan ahead to create
enough materials for everyone!
- Reservations for the catered lunch by Plano
Center (at which round table topic discussions will be
held) must be made no later than May 9, 2007.
- Early registrations will help make the On-Site
Registration move swiftly in order to get you into the
event smoothly without having to stand in line.
- Registering early will give you one less thing on
your "To-Do List"!
Round Table Discussions
By purchasing the catered lunch not only will you be
served a delicious meal by Plano Centre, but you will
also be able to participate in a "Round Table
Discussion."
Sometimes we learn the most from brainstorming
with our peers and learning from others experiences.
The Round Table Discussions are designed for just
this. Each table will have a discussion leader as well
as questions to help facilitate constructive
conversation.
We are currently looking for Round Table Discussion
leaders as well as discussion topics. If you would like
to lead a discussion or have a great idea for a topic
concerning the wedding industry, please call James
Nutt at 972-713-9920.
|
| Coupon Winners from Fort Worth |
|
|
Sorry for the delay, but we neglected to congratulate
the winners of the Coupon Contest from the Fort
Worth Bridal Show last February 24-25, 2007. At each
bridal show exhibitors are given the opportunity to
pass out coupons for the show to all of their brides.
Whichever company brings in the most coupons (and
therefore the most brides) to the show receives great
discounts for the Fort Worth Bridal Show on July 21-
22, 2007.
Congratulations...
- 1st Place: Perfect Wedding Guide--FREE 10 x 10
booth!
- 2nd Place: Southern Flair Photography--$300
off
- 3rd Place: Stockyard Stations--$150 off
Thanks again to all who participated in this contest. As
always everyone is a winner because you helped
bring more brides to the show to see your company!
|
| Updated Bridal Show Photos |
|
|
Thanks to Gerry White with Roe & White Photography
we are able to give you a front-row seat to the past
three bridal shows. We feel these photos speak for
themselves in conveying the quality of shows
produced by Bridal Shows, Inc. We can't wait to do it
all over again this summer for the next three bridal
shows!
Check out the follow websites to see the photographs
from our Spring 2007 events:
Dallas Bridal Show, January 27-28, 2007
www.dallasbridalshow.net
Fort Worth Bridal Show, February 24-25, 2007
www.fortworthbridalshow.net
Plano Bridal Show, March 11, 2007
www.planobridalshow.net
If you have not signed up for the 2007 Summer bridal
shows yet, call us at your earliest convenience. We
are already closing out on many categories so contact
us to learn what opportunities are available to you.
Bridal Shows, Inc., 972-713-9920
|
Naomi's Notes: "Exhibiting 101" Excerpt
by Naomi Hulme |
|
|
Naomi will be giving another session of her
"Exhibiting 101" seminar at the
Wedding Industry Trade Show on Wednesday,
May 16th at 4:00pm.
Below is an excerpt from the seminar material to give
you a
taste of what you can learn from Exhibiting 101.
Questions to ask a Show
Producer
To make a wise business decision, you need
honest answers.
Established shows:
- How many years in this market?
- Number of companies exhibiting?
- Real number of attendees? (not including on-line
registering)
- How do they count their numbers?
- Paid attendance who came to the show
- Badged Exhibitors
- VIP tickets/Press
- How do you advertise the show?
- Cost of exhibiting, decorating, electrical?
- Any other opportunities?
Start Up Shows
- Number of years in this market? (if never in
market, ask for references from other areas)
- Expected number of companies exhibiting?
- Expected number of attendees? (They have no
idea, if given a huge number...red flag!)
- How will you advertise the show? Be specific.
- How much do you plan on spending for
advertising?
- Call the facility and make sure this producer has a
contract with a paid deposit in place. (If answer is
no...red flag!)
Register to attend the Wedding Industry Trade Show
to hear more from Naomi on how to achieve the most
success from a bridal show!
|
| Happy Anniversary Betty! |
|
|
It has been a year since the Bridal Shows, Inc.
receptionist Betty Yankee came to join our team and
we are all wondering how we ever made it without her.
Every time you call our office you are greeted by a
cheerful voice ready to assist you in any way she can.
Next time you call in be sure to wish Betty a Happy
Anniversary with Bridal Shows, Inc. Thank you Betty for
all you bring to this company!
|
| Have a Laugh! |
|
|
|
|
The #1 Mistake Made Dealing
With Angry Customers |
|
|
|
Many of you have to deal with "bridezillas" on a
daily basis. This article may help give you some
insight on how to help deal with angry customers.
By Robert Bacal, M.A.
We all deal with angry customers, and it's enough
to drive people up the wall. Angry and difficult
customers are a major cause of workplace stress,
and they eat up huge amounts of your time and the
resources of your organization. There are a lot of tricks
and techniques you can use to deal with an angry
customer, and we'll cover a number of them in future
editions of the Help @ Work Customer Service File.
For now, let's focus on the most common mistake
employees make when dealing with the hostile,
difficult or angry customer. By avoiding this particular
error, you can save yourself a lot of stress and time.
The #1 Mistake
When you are faced with an angry customer, you
probably assume that the customer wants his or
her "problem" fixed. That's a logical approach and it's
at least partly true. Angry customers expect that you
will be able to help them in some concrete way, by
meeting their want or need. However, there's more to
the story.
Ever notice that with a really angry person, even if you
can "fix" the problem, the person still acts in angry or
nasty ways? Why is that? Well, actually angry
customers want several things. Yes, they want the
problem fixed, but they also want to BE HEARD, TO BE
LISTENED TO, and to have their upset and emotional
state recognized and acknowledged.
What most employees do with angry customers is
move immediately to solve the problem without giving
that acknowledgment. Do you know what happens?
The customer is so angry that he or she isn't prepared
to work to solve the problem, doesn't listen, and gets
in the way of solving the problem. So the number one
error is moving to solve the problem before the
customer is "ready", or calm enough to work with the
employee. The result is the employee has to repeat
things over and over (since the customer didn't hear),
and has to ask the same questions over and over.
And that's what drives people nuts.
The Solution
The solution is to follow this general rule: When faced
with an angry customer, FIRST focus on
acknowledging the feelings and upset of the
customer. Once the customer starts to calm down as
a result of having his or her feelings recognized,
THEN move to solving the problem. You'll find that this
will save you a lot of time and energy.
Here are a few phrases you can use:
- It seems like you're pretty upset about this and I
don't blame you. Let's see what we can do.
- It has to be frustrating to have to return a faulty
product.
- Most people would be angry if their hotel
reservation got lost and they were stuck.
Make sure you address the feelings first, THEN
move to fix the problem. You must do both.
� Copyright Robert Bacal, 2000 . You may
reproduce this material within your organization or in
newsletters free of charge provided this statement is
included, and all contact information is also
included.
Robert Bacal is a noted author, keynote speaker,
and management consultant. His most recent books
include Performance Management - A Briefcase Book,
and The Complete Idiot's Guide To Managing Difficult
Employees. The Work911 Supersite contains many
more free articles and tips on a number of workplace
topics. Access it at www.work911.com . Robert can be
contacted via e-mail at ceo@work911.com or by
phone at (204) 888-9290.
Bridal Show Schedule
Dallas Bridal Show
July 14-15, 2007
Dallas Market Hall
Fort Worth Bridal Show
July 21-22, 2007
Amon Carter Exhibit Hall
Plano Bridal Show
September 16, 2007
Plano Centre
Dallas Bridal Show
January 26-27, 2008
Dallas Market Hall
Fort Worth Bridal Show
February 23-24, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
March 9, 2008
Plano Centre
Dallas Bridal Show
July 12-13, 2008
Dallas Market Hall
Fort Worth Bridal Show
July 19-20, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
September 14, 2008
Plano Centre
New Posters are in!
If you would like to display
our 2007-2008 Schedule Poster, email
info@bridalshowsinc.com with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A picture of the poster is below.
Motivational Message
"Plan your progress carefully; hour-by-hour,
day-by-day, month-by-month. Organized activity and
maintained enthusiasm are the wellsprings of your
power."
~Paul J. Meyer
|
|
