We are looking forward to another great Fort Worth Bridal Show this weekend at the Amon Carter Exhibit Hall.

Fort Worth Bridal Show
Amon Carter Exhibit Hall
February 24-25, 2007
11:00am to 4:00pm both days

The following is a list of the current marketing campaign that is scheduled for the Fort Worth Bridal Show, February 24-25, 2007. There can be additional sources added between now and the show.

• Radio: 106.1 Kiss FM, 94.9 KLTY, KVIL 103.7 Lite FM, KMVK Movin 107.5,and 99.5 The Wolf.
• TV: Fox 4, WFAA 8
• Newspaper: Dallas Morning News
• Billboards/Clear Channel: Five (5) locations all up for 30 days.
• Airport Frwy. West of Carson St.
• Jacksboro Hwy. North of University Dr
• North Frwy. North of Keller Hicks
• South Frwy. North of Pafford St.
• Tom Landry Hwy. East of Randol Mill Rd.
• Billboards/Other: Six (6) other billboards all up for 30 days
• 3801 Granbury Rd. (faces North)
• 3106 Las Vegas Tr. (faces North)
• 2219 N. Main (faces South)
• 904 W. Northside Dr. (faces West)
• 1234 N.W. 28th (faces West)
• 5600 W. Vickery (faces East)
• Wedding Publications: Bride & Groom Magazine, DWeddings, Fort Worth Texas Magazine, Perfect Wedding Guide, Premier Bride, Wedding & Party Guide
• Website: www.bridalshowsinc.com and many other vendor and industry websites
• Other: Posters throughout the city with wedding business locations, email campaigns to registered brides, various calendar listings

On January 27-28, at Dallas Market Hall, the Dallas Bridal Show hosted over 3,000 brides (2,270 of which registered) out of a total of 9,500 attendees (Includes paid adults, grooms, children, Sunday 1/2 price coupons, VIP tickets, and badged exhibitors). Around 350 companies benefited from meeting one-on-one with potential customers and gained a valuable lead source to work for months to come! Thanks to everyone who helped to make this a successful show, but keep in mind although the show is over, the work is just beginning. Design a plan to continually follow-up on your leads in order to keep your company name on the fore-front of their minds as they make various wedding plans over the next year(s).

Congratulations!

The tallies are in and we have the winners from the coupon contest at the Dallas Bridal Show! (Prizes will be awarded on the Dallas Bridal Show in July of 2007.)

• First place: Perfect Wedding Guide--FREE 10 x 10 booth space
• Second Place: Margie's Wig Salon--$300 off
• Third Place:*TIE* LuLu's Bridal Boutique and United Party Rental--both will receive $150 off

Thank You...

A Special Thanks to Gerry White and Sherry Roe with Roe & White Photography for their photography skills at the Dallas Bridal Show. Click below to see some of their photos from the show!

We were also pleased to add to the excitement of the Dallas Bridal Show with a visit from Dr. Laura brought to us by The Word 100.7 FM.

A big thank you goes out to our friends at The Word 100.7 for helping bring additional "buzz" to the Dallas Bridal Show with this celebrity guest.

Photograph by Margaret Lake Photography

Many times, business owners become satisfied with the way things are going and sit back and relax. Don't ignore the fact that there is a time and a place to take a vacation, to help your body & mind relax a bit. Even though that is important each year, that is not what this article is about.

Be careful of getting too comfortable in your business. This is a good way to kill a business. To avoid getting too comfortable, aspire to the following guidelines:

• Stay on guard to watch over and protect your business.
• Be open and on the lookout for new ideas and new opportunities each day.
• Be aware and pay attention.
• Read and learn as much as you can each day.
• Stay updated on things happening in and outside of your industry.
• Work hard to consciously improve your memory.
• Think constantly and utilize your brain to its fullest!

I recently did some research on the human brain and there are some fascinating facts and figures concerning our most important organ. As business owners we are constantly stretching our brains to create new and unique ideas. Did you know there are 100 billion nerouns in the brain for you to use to your full potential? Check out the following websites for more information: www.thethinkingbusiness.com, www.brainconnection.com, and others.

By not becoming comfortable, you are always alert to new improvements. This helps you to grow, stay ahead, and become better today than yesterday. As Robert Slater's book title says "Get Better or Get Beaten!"

At the Dallas Bridal Show last month we implemented an exit survey for brides to let us know what they thought about the show. We had 683 brides complete the exit survey and by doing so they have given us some valuable information regarding the bridal show.

We are still compiling all of the responses and will send a review of the results this week to all the exhibitors in the January Dallas Bridal Show. If you were not in the Dallas Bridal Show but would like to see the results or you are thinking about exhibiting in the future and are curious as to what the brides said, please contact us at info@bridalshowsinc.com and we will be happy to send you a copy.

For now, listed below are some of the highlights from the survey:

Total # of Brides who completed survey=683
(tallies reflect only the answers we were given, some entries were left blank)

"Did you enjoy the show?"

"Did you feel that the show was overwhelming?"

"Did the show provide what you were looking for?"

"What dollar amount do you think you will be spending with those from question #5 (vendors found at show)?"

"Did you bring someone with you to help take notes or help gather information?"

"What are some of the positives that you enjoyed about the show?" (listing only a few)

"Would you recommend this show to other friends that are getting married?"

(Call us for a complete review of the survey responses.)

This fleece poncho was found at Dallas Market Hall after the January Dallas Bridal Show and members of our staff remember seeing it on one of the exhibitors but we don't know which one! If you know who this item belongs to please call us at 972-713-9920.

Thanks!