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Bridal Shows, Inc. Newsletter February Edition
February 20, 2007

Greetings!

Our first priority to our customers is always to provide the highest quality bridal shows in the Metroplex, so please understand that we may miss a newsletter once or twice a year during the height of bridal show season. Last month was one of those times, but although we didn't have a newsletter we did have a fantastic Dallas Bridal Show! Thank you to all who contributed to this wonderful event.

We look forward to another wonderful year of learning and growth in the wedding industry.

in this issue
  • The 99.5 Wolf Valentine's Wedding
  • Fort Worth Bridal Show: Marketing Campaign
  • Dallas Bridal Show: Review
  • Dr. Laura's visit to the Dallas Bridal Show
  • Naomi's Notes: Are you too comfortable?
    by Naomi Hulme
  • NEW Bride Survey
  • Lost and FOUND!

  • Fort Worth Bridal Show: Marketing Campaign

    We are looking forward to another great Fort Worth Bridal Show this weekend at the Amon Carter Exhibit Hall.

    Fort Worth Bridal Show
    Amon Carter Exhibit Hall
    February 24-25, 2007
    11:00am to 4:00pm both days

    The following is a list of the current marketing campaign that is scheduled for the Fort Worth Bridal Show, February 24-25, 2007. There can be additional sources added between now and the show.

    • Radio: 106.1 Kiss FM, 94.9 KLTY, KVIL 103.7 Lite FM, KMVK Movin 107.5,and 99.5 The Wolf.
    • TV: Fox 4, WFAA 8
    • Newspaper: Dallas Morning News
    • Billboards/Clear Channel: Five (5) locations all up for 30 days.
      • Airport Frwy. West of Carson St.
      • Jacksboro Hwy. North of University Dr
      • North Frwy. North of Keller Hicks
      • South Frwy. North of Pafford St.
      • Tom Landry Hwy. East of Randol Mill Rd.
    • Billboards/Other: Six (6) other billboards all up for 30 days
      • 3801 Granbury Rd. (faces North)
      • 3106 Las Vegas Tr. (faces North)
      • 2219 N. Main (faces South)
      • 904 W. Northside Dr. (faces West)
      • 1234 N.W. 28th (faces West)
      • 5600 W. Vickery (faces East)
    • Wedding Publications: Bride & Groom Magazine, DWeddings, Fort Worth Texas Magazine, Perfect Wedding Guide, Premier Bride, Wedding & Party Guide
    • Website: www.bridalshowsinc.com and many other vendor and industry websites
    • Other: Posters throughout the city with wedding business locations, email campaigns to registered brides, various calendar listings


    Dallas Bridal Show: Review

    On January 27-28, at Dallas Market Hall, the Dallas Bridal Show hosted over 3,000 brides (2,270 of which registered) out of a total of 9,500 attendees (Includes paid adults, grooms, children, Sunday 1/2 price coupons, VIP tickets, and badged exhibitors). Around 350 companies benefited from meeting one-on-one with potential customers and gained a valuable lead source to work for months to come! Thanks to everyone who helped to make this a successful show, but keep in mind although the show is over, the work is just beginning. Design a plan to continually follow-up on your leads in order to keep your company name on the fore-front of their minds as they make various wedding plans over the next year(s).

    Congratulations!

    The tallies are in and we have the winners from the coupon contest at the Dallas Bridal Show! (Prizes will be awarded on the Dallas Bridal Show in July of 2007.)

    • First place: Perfect Wedding Guide--FREE 10 x 10 booth space
    • Second Place: Margie's Wig Salon--$300 off
    • Third Place:*TIE* LuLu's Bridal Boutique and United Party Rental--both will receive $150 off
    Thanks to everyone who participated in this contest You are all winners because you helped bring more brides to your booth at the show!

    Thank You...

    A Special Thanks to Gerry White and Sherry Roe with Roe & White Photography for their photography skills at the Dallas Bridal Show. Click below to see some of their photos from the show!


    Dr. Laura's visit to the Dallas Bridal Show

    We were also pleased to add to the excitement of the Dallas Bridal Show with a visit from Dr. Laura brought to us by The Word 100.7 FM.

    A big thank you goes out to our friends at The Word 100.7 for helping bring additional "buzz" to the Dallas Bridal Show with this celebrity guest.

    Photograph by Margaret Lake Photography


    Naomi's Notes: Are you too comfortable?
    by Naomi Hulme
    Naomi

    Many times, business owners become satisfied with the way things are going and sit back and relax. Don't ignore the fact that there is a time and a place to take a vacation, to help your body & mind relax a bit. Even though that is important each year, that is not what this article is about.

    Be careful of getting too comfortable in your business. This is a good way to kill a business. To avoid getting too comfortable, aspire to the following guidelines:

    • Stay on guard to watch over and protect your business.
    • Be open and on the lookout for new ideas and new opportunities each day.
    • Be aware and pay attention.
    • Read and learn as much as you can each day.
    • Stay updated on things happening in and outside of your industry.
    • Work hard to consciously improve your memory.
    • Think constantly and utilize your brain to its fullest!

    I recently did some research on the human brain and there are some fascinating facts and figures concerning our most important organ. As business owners we are constantly stretching our brains to create new and unique ideas. Did you know there are 100 billion nerouns in the brain for you to use to your full potential? Check out the following websites for more information: www.thethinkingbusiness.com, www.brainconnection.com, and others.

    By not becoming comfortable, you are always alert to new improvements. This helps you to grow, stay ahead, and become better today than yesterday. As Robert Slater's book title says "Get Better or Get Beaten!"


    NEW Bride Survey

    At the Dallas Bridal Show last month we implemented an exit survey for brides to let us know what they thought about the show. We had 683 brides complete the exit survey and by doing so they have given us some valuable information regarding the bridal show.

    We are still compiling all of the responses and will send a review of the results this week to all the exhibitors in the January Dallas Bridal Show. If you were not in the Dallas Bridal Show but would like to see the results or you are thinking about exhibiting in the future and are curious as to what the brides said, please contact us at [email protected] and we will be happy to send you a copy.

    For now, listed below are some of the highlights from the survey:

    Total # of Brides who completed survey=683
    (tallies reflect only the answers we were given, some entries were left blank)

    "Did you enjoy the show?"

  • 525 (77%) Yes very much
  • 131 (19%) Yes, some
  • 0 (0%) No
  • "Did you feel that the show was overwhelming?"

  • 65 (10%) Yes, very much
  • 295 (43%) Yes, some
  • 319 (47%) No
  • "Did the show provide what you were looking for?"

  • 410 (60%) Yes, very much
  • 241 (35%) Yes, some
  • 1 (0%) No
  • "What dollar amount do you think you will be spending with those from question #5 (vendors found at show)?"

  • Range of answers from $200.00 - $250,000.00
  • "Did you bring someone with you to help take notes or help gather information?"

  • 561 (82%) Yes
  • 36 (53%) No
  • 19 (28%) Blank
  • "What are some of the positives that you enjoyed about the show?" (listing only a few)

  • 46 (8%) Everything
  • 91 (15%) Friendly/Nice People
  • 82 (13%) The variety
  • "Would you recommend this show to other friends that are getting married?"

  • 457 (67%) Yes, very much
  • 60 (9%) Yes, some
  • 0 (0%) No
  • (Call us for a complete review of the survey responses.)


    Lost and FOUND!

    This fleece poncho was found at Dallas Market Hall after the January Dallas Bridal Show and members of our staff remember seeing it on one of the exhibitors but we don't know which one! If you know who this item belongs to please call us at 972-713-9920.

    Thanks!


    The 99.5 Wolf Valentine's Wedding

    After two tours of duty to Iraq, Billy was ready to marry the girl of his dreams, Jessica. The two had been planning a wedding for the summer of 2007 when Billy got the call for a third tour. Understandably both were devastated and Jessica was determined to not let Billy go back to Iraq without her being his wife. With only a few days to plan a wedding during the busiest time of the year, Billy and Jessica were determined to have a Valentine's Day wedding.

    When Jessica's cousin contacted the Wake Up with The Wolf Morning show Monday February 12th asking for help, the Wolf immediately responded to make the wedding happen live on the air! Meanwhile Naomi of Bridal Shows, Inc. was driving to work listening to the morning show and being touched by the couples' plight knew that the vendors from the Fort Worth and Dallas Bridal Shows could help this special couple.

    Sure enough several of our vendors stepped up to the plate last minute to create a memorable Valentine's Day wedding.

    A very special thanks goes out to the following companies:

    • Dwayne with Southern Flair Photography-- photography
    • Denice and Rochelle with Wrapped Around You-- decorations
    • Ryan with Blink Media--videography
    • Ruthie with Delicious Cakes--cake
    • Barbara with Flowers of Las Colinas--bridal bouquet and boutonnieres
    • Don with Premier Transportation--limo service

    Whenever opportunities like this come along we are on a very tight time schedule to put everything together and we appreciate everyone that jumped so quickly to make this happen.

    CLICK HERE to view pictures from the wedding. (Courtesy of Southern Flair Photography)
    Username: The Wolf Wedding
    Password: 4366


    Plano Bridal Show:
    Limited Space Remaining!

    Because space is limited due to the size of the Plano Centre, we are running out of room for the Plano Bridal Show on March 11, 2007. There are only a few spaces remaining for the show, so if you are not already signed up and would like to be an exhibitor, call us today to find out if there is still an availability for your company!


    Exhibitor Surverys!

    Thank you to all of our exhibitors that completed the emailable surveys we sent out. We would like to congratulate our winners from the drawing we did from the surveys submitted from each 2006 bridal show!

    • Dallas January 2006: Sweet Memories Cakes & Catering
    • Fort Worth February 2006: Silver Screen Photography
    • Plano March 2006: Hilton Garden Inn Dallas/Allen
    • Dallas July 2006: Cayman Islands Dept. of Tourism
    • Fort Worth July 2006: Southern Flair Photography
    • Plano September 2006: Dallas Woman's Forum
    All winners will receive a $100 gift certificate to Bennigan's! Call us to arrange picking up your prize.


    Wedding Industry Trade Show

    The first set of postcard invitations for this event will be sent out within the next two weeks. If you do not receive one, please email us with your complete information so we can add you to the next mailing list.

    Please visit our website to learn more about this unique 2-day conference to help build your business.

    Schedule time to be there both days:
    May 16-17, 2007 (Wed-Thurs)
    Plano Centre, Plano, TX

    If you have any questions, please call James Nutt at 972-713-9920 ext. 106.


    Renowned inspirational speaker Bryan Dodge gave a brief 23 minute version on "How to Build a Better You" at the February meeting of JWI. If you would like the full version, please join us at the Wedding Industry Trade Show on May 16th where Bryan will begin the day at 10:00am. To learn more about Bryan Dodge, other speakers and events, please visit our website at www.weddingindustrytradeshow.com.


    2007 Bridal Show Schedule

    Fort Worth Bridal Show
    February 24-25, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 11, 2007
    Plano Centre

    Dallas Bridal Show
    July 14-15, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    July 21-22, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 16, 2007
    Plano Centre



    To help you in planning ahead... 2008 show dates are as follows:

    Dallas Bridal Show
    January 26-27, 2008
    Dallas Market Hall

    Fort Worth Bridal Show
    February 23-24, 2008
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 9, 2008
    Plano Centre

    Dallas Bridal Show
    July 12-13, 2008
    Dallas Market Hall

    Plano Bridal Show
    September 14, 2007
    Plano Centre


    We will let you know about the Fort Worth Bridal Show July dates as soon as they are available.


    New Posters Are In!

    If you would like to display our 2007 Schedule Poster, email [email protected] with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample of the poster is below. (current show dates included)



    Motivational Messages

    "There are three things that are real: God, human tragedy, and laughter. Since we cannot understand completely the first two, we must do with the third, laughter."

    ~John F. Kennedy

    "Everything precious including our dignity can be taken from us but one thing that cannot be taken away is our power to choose what attitude we will take toward the events that have happened."

    ~Victor Frankl

    Quick Links...

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    phone: (972) 713-9920