Greetings!
Our first priority to our customers is always to provide
the highest quality bridal shows in the Metroplex, so
please understand that we may miss a newsletter
once or twice a year during the height of bridal show
season. Last month was one of those times, but
although we didn't have a newsletter we did have a
fantastic Dallas Bridal Show! Thank you to all who
contributed to this wonderful event.
We look forward to another wonderful year of learning
and growth in the wedding industry.
Fort Worth Bridal Show: Marketing Campaign |
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We are looking forward to another great Fort Worth
Bridal Show this weekend at the Amon Carter Exhibit
Hall.
Fort Worth Bridal Show
Amon Carter Exhibit Hall
February 24-25, 2007
11:00am to 4:00pm both days
The following is a list of the current marketing
campaign that is scheduled for the Fort Worth Bridal
Show, February 24-25, 2007. There can be additional
sources added between now and the show.
- Radio: 106.1 Kiss FM, 94.9
KLTY, KVIL 103.7 Lite FM, KMVK Movin 107.5,and 99.5
The Wolf.
- TV: Fox 4, WFAA 8
- Newspaper: Dallas Morning News
- Billboards/Clear Channel: Five (5)
locations all up for 30 days.
- Airport Frwy. West of Carson St.
- Jacksboro Hwy. North of University Dr
- North Frwy. North of Keller Hicks
- South Frwy. North of Pafford St.
- Tom Landry Hwy. East of Randol Mill Rd.
- Billboards/Other: Six (6) other billboards
all up for 30 days
- 3801 Granbury Rd. (faces North)
- 3106 Las Vegas Tr. (faces North)
- 2219 N. Main (faces South)
- 904 W. Northside Dr. (faces West)
- 1234 N.W. 28th (faces West)
- 5600 W. Vickery (faces East)
- Wedding Publications: Bride & Groom
Magazine, DWeddings, Fort Worth Texas Magazine,
Perfect Wedding Guide, Premier Bride, Wedding &
Party Guide
- Website: www.bridalshowsinc.com and
many other vendor and industry websites
- Other: Posters throughout the city with
wedding business locations, email campaigns to
registered brides, various calendar listings
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Dallas Bridal Show: Review |
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On January 27-28, at Dallas Market Hall, the Dallas
Bridal Show hosted over 3,000 brides (2,270 of which
registered) out of a total of 9,500 attendees (Includes
paid adults, grooms, children, Sunday 1/2 price
coupons, VIP tickets, and badged exhibitors). Around
350 companies benefited from meeting one-on-one
with potential customers and gained a valuable lead
source to work for months to come!
Thanks to everyone who helped to make this a
successful show, but keep in mind although the show
is over, the work is just beginning. Design a plan to
continually follow-up on your leads in order to keep
your company name on the fore-front of their minds as
they make various wedding plans over the next year(s).
Congratulations!
The tallies are in and we have the winners from
the coupon contest at the Dallas Bridal Show! (Prizes
will be awarded on the Dallas Bridal Show in July of
2007.)
- First place: Perfect Wedding Guide--FREE
10 x 10 booth space
- Second Place: Margie's Wig Salon--$300
off
- Third Place:*TIE* LuLu's Bridal Boutique
and United Party Rental--both will receive $150 off
Thanks to everyone who participated in this contest
You are all winners because you helped bring more
brides to your booth at the show!
Thank You...
A Special Thanks to Gerry White and Sherry Roe with
Roe & White Photography for their photography skills
at the Dallas Bridal Show. Click below to see some of
their photos from the show!
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Dr. Laura's visit to the Dallas Bridal Show |
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We were also pleased to add to the excitement of the
Dallas Bridal Show with a visit from Dr. Laura brought
to us by The Word 100.7 FM.
A big thank you goes out to our friends at The Word
100.7 for helping bring additional "buzz" to the Dallas
Bridal Show with this celebrity guest.
Photograph by Margaret Lake Photography
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Naomi's Notes: Are you too comfortable? by Naomi Hulme |
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Many times, business owners become satisfied with
the way things are going and sit back and relax. Don't
ignore the fact that there is a time and a place to take
a vacation, to help your body & mind relax a bit. Even
though that is important each year, that is not what this
article is about.
Be careful of getting too comfortable in your business.
This is a good way to kill a business. To avoid getting
too comfortable, aspire to the following guidelines:
- Stay on guard to watch over and protect your
business.
- Be open and on the lookout for new ideas and
new opportunities each day.
- Be aware and pay attention.
- Read and learn as much as you can each day.
- Stay updated on things happening in and outside
of your industry.
- Work hard to consciously improve your memory.
- Think constantly and utilize your brain to its fullest!
I recently did some research on the human brain and
there are some fascinating facts and figures
concerning our most important organ. As business
owners we are constantly stretching our brains to
create new and unique ideas. Did you know there are
100 billion nerouns in the brain for you to use to your
full potential? Check out the following websites for
more information:
www.thethinkingbusiness.com,
www.brainconnection.com, and others.
By not becoming comfortable, you are always alert to
new improvements. This helps you to grow, stay
ahead, and become better today than yesterday. As
Robert Slater's book title says "Get Better or Get
Beaten!"
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NEW Bride Survey |
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At the Dallas Bridal Show last month we
implemented an exit survey for brides to let us
know what they thought about the show. We had 683
brides complete the exit survey and by doing so
they have given us some valuable information
regarding the bridal show.
We are still compiling all of the responses and will
send a review of the results this week to all the
exhibitors in the
January Dallas Bridal Show. If you were not in the
Dallas Bridal Show but would like to see the results or
you are thinking about exhibiting in the future and are
curious as to what the brides said, please
contact us at
[email protected] and we will be happy
to send you a
copy.
For now, listed below are some of the highlights from
the survey:
Total # of Brides who completed survey=683
(tallies reflect only the answers we were given, some
entries were left blank)
"Did you enjoy the show?"
525 (77%) Yes very much
131 (19%) Yes, some
0 (0%) No
"Did you feel that the show was overwhelming?"
65 (10%) Yes, very much
295 (43%) Yes, some
319 (47%) No
"Did the show provide what you were looking for?"
410 (60%) Yes, very much
241 (35%) Yes, some
1 (0%) No
"What dollar amount do you think you will be spending
with those from question #5 (vendors found at show)?"
Range of answers from $200.00 - $250,000.00
"Did you bring someone with you to help take notes or
help gather information?"
561 (82%) Yes
36 (53%) No
19 (28%) Blank
"What are some of the positives that you enjoyed
about the show?" (listing only a few)
46 (8%) Everything
91 (15%) Friendly/Nice People
82 (13%) The variety
"Would you recommend this show to other friends that
are getting married?"
457 (67%) Yes, very much
60 (9%) Yes, some
0 (0%) No
(Call us for a complete review of the survey
responses.)
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Lost and FOUND! |
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This fleece poncho was found at Dallas Market Hall
after the January Dallas Bridal Show and members of
our staff remember seeing it on one of the exhibitors
but we don't know which one! If you know who this
item belongs to please call us at 972-713-9920.
Thanks!
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The 99.5 Wolf Valentine's Wedding |
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After two tours of duty to Iraq, Billy was ready to marry
the girl of his dreams, Jessica. The two had been
planning a wedding for the summer of 2007 when
Billy got the call for a third tour. Understandably both
were devastated and Jessica was determined to not
let Billy go back to Iraq without her being his wife. With
only a few days to plan a wedding during the busiest
time of the year, Billy and Jessica were determined to
have a Valentine's Day wedding.
When Jessica's cousin contacted the Wake Up with
The Wolf Morning show Monday February 12th asking
for help, the Wolf immediately responded to make the
wedding happen live on the air! Meanwhile Naomi of
Bridal Shows, Inc.
was driving to work listening to the morning show and
being touched by the couples' plight
knew that the vendors from the Fort Worth and Dallas
Bridal Shows could help this special couple.
Sure enough several of our vendors stepped up to the
plate
last minute to create a memorable Valentine's Day
wedding.
A very special thanks goes out to the following
companies:
- Dwayne with Southern Flair Photography--
photography
- Denice and Rochelle with Wrapped Around You--
decorations
- Ryan with Blink Media--videography
- Ruthie with Delicious Cakes--cake
- Barbara with Flowers of Las Colinas--bridal
bouquet and boutonnieres
- Don with Premier Transportation--limo
service
Whenever opportunities like this come along we
are
on a very tight time schedule to put everything together
and we appreciate everyone that jumped
so quickly to make this happen.
CLICK HERE to view pictures
from the
wedding. (Courtesy of Southern Flair Photography)
Username: The Wolf Wedding
Password: 4366
Plano Bridal Show: Limited Space
Remaining!
Because space is limited due to the size of the Plano
Centre, we are running out of room for the Plano
Bridal Show on March 11, 2007. There are only a few
spaces remaining for the show, so if you are not
already signed up and would like to be an exhibitor,
call us today to find out if there is still an availability for
your company!
Exhibitor Surverys!
Thank you to all of our exhibitors that completed the
emailable surveys we sent out. We would like to
congratulate our winners from the
drawing we did from the surveys submitted from each
2006 bridal show!
- Dallas January 2006: Sweet Memories Cakes &
Catering
- Fort Worth February 2006: Silver Screen
Photography
- Plano March 2006: Hilton Garden Inn
Dallas/Allen
- Dallas July 2006: Cayman Islands Dept. of
Tourism
- Fort Worth July 2006: Southern Flair
Photography
- Plano September 2006: Dallas Woman's
Forum
All winners will receive a $100 gift certificate to
Bennigan's! Call us to arrange picking up your prize.
Wedding Industry Trade Show
The first set of postcard invitations for this event
will be sent out within the next two weeks. If you do not
receive one, please email us with your complete
information so we can add you to the next mailing
list. Please visit our
website to learn more about this unique 2-day
conference to help build your business.
Schedule time to be there both days:
May 16-17, 2007 (Wed-Thurs)
Plano Centre, Plano, TX
If you have any
questions, please call James Nutt at 972-713-9920
ext. 106.
Renowned inspirational speaker Bryan Dodge
gave a brief 23 minute version on "How to Build a
Better You" at the February meeting of JWI. If you
would like the full version, please join us at the
Wedding Industry Trade Show on May 16th where
Bryan will begin the day at 10:00am. To learn more
about Bryan Dodge, other speakers and events,
please visit our website at
www.weddingindustrytradeshow.com.
2007 Bridal Show Schedule
Fort Worth Bridal Show
February 24-25, 2007
Amon Carter Exhibit Hall
Plano Bridal Show
March 11, 2007
Plano Centre
Dallas Bridal Show
July 14-15, 2007
Dallas Market Hall
Fort Worth Bridal Show
July 21-22, 2007
Amon Carter Exhibit Hall
Plano Bridal Show
September 16, 2007
Plano Centre
To help you in planning ahead... 2008 show dates are
as follows:
Dallas Bridal Show
January 26-27, 2008
Dallas Market Hall
Fort Worth Bridal Show
February 23-24, 2008
Amon Carter Exhibit Hall
Plano Bridal Show
March 9, 2008
Plano Centre
Dallas Bridal Show
July 12-13, 2008
Dallas Market Hall
Plano Bridal Show
September 14, 2007
Plano Centre
We will let you know about the Fort Worth Bridal
Show July dates as soon as they are available.
New Posters Are In!
If you would like to display
our 2007 Schedule Poster, email
[email protected] with the
following information:
Your Name:
Company Name:
Street Address:
City, State, Zip:
How Many Posters Needed:
A sample of the poster is below. (current show
dates included)
Motivational Messages
"There are three things that are real: God, human
tragedy, and laughter. Since we cannot understand
completely the first two, we must do with the third,
laughter."
~John F. Kennedy
"Everything precious including our dignity can be
taken from us but one thing that cannot be taken away
is our power to choose what attitude we will take
toward the events that have happened."
~Victor Frankl
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