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Bridal Shows, Inc. Newsletter November Edition
November 20, 2006

Greetings!

We would be completely amiss if we did not take this opportunity to thank each and every one of you. Whether you are a current customer, supplier, future exhibitor, or simply one of our newsletter subscribers we appreciate your support of our company and our newsletter and enjoy all the great feedback we have gotten since beginning this newsletter one year ago.

A very happy Thanksgiving to you all!

in this issue
  • Happy Thanksgiving!
  • Exhibiting 101 Seminar: Review
  • Community News
  • Dr. Laura coming to Dallas Bridal Show!
  • Dallas Bridal Show Vendor Opportunities
  • Naomi's Notes: Giving Thanks
    by Naomi Hulme
  • Surviving the Earthquake!
  • Wedding Trends
  • Future articles...

  • Exhibiting 101 Seminar: Review

    Thank you to all that attended the Exhibiting 101 seminar on Thursday, November 9th at the Hilton Park Cities in Dallas. With 60 in attendance current and future bridal show exhibitors gained helpful advice to get the best results from the bridal shows.

    A special thanks to Jonathan Bostick of ProTouch Sales for also speaking at the event, and to our host Cathy Moser with Hilton Park Cities for the use of her beautiful facility.

    Naomi Hulme also traveled to Bryan/College Station to give a presentation of the Exhibiting 101 seminar to the Brazos Valley Wedding Association. Naomi talked with around 35 local wedding professionals about how to market their business through local consumer trade shows.

    Read through some of the testimonials below to hear what the attendees had to say.

    "As a first time exhibitor, this seminar was so helpful! I am confident that my newfound knowledge will boost my business. I learned a lot and would recommend it to other vendors."

    ~Jessica Jeffreys, Affairs of Elegance

    "This was a great class for a beginner (like me) in the industry. The words of wisdom I received were spoken from years of experience. It really got me excited about my decision to do this. It was informative and entertaining!"

    Lyndsee Rothenburg, Savvy Silk

    "I enjoyed it! It was very helpful and know it will be used in the future to help our business."

    Nichole Morales, V&N Designs

    Some of the most important items attendees said they learned were:

    • "Work the leads!"
    • Liability Issues/Safety at the show
    • "Being prepared well ahead of events"
    • "How to present yourself and your staff is so important"
    • "Don't give up after one mail-out. Keep up with your leads"
    • Networking Opportunities at the show
    • "Make every moment count -- don't sit"
    • "Be real and genuine...be yourself"

    For more information on these two seminars including pictures and testimonials please visit the updated Exhibiting 101 website.


    Community News

    Bridal Shows, Inc. would like to congratulate the Stars Girls Soccer Team on a great 2006 season. The Dallas Bridal Show sponsored the girls' team helping to provide them with their beautiful new jerseys. They certainly did us proud, playing their hearts out in Plano.


    Dr. Laura coming to Dallas Bridal Show!

    We are so excited to announce that The Word 100.7 FM and the Dallas Bridal Show are bringing Dr. Laura to the Dallas Bridal Show on Saturday, January 27th, 2007, at Dallas Market Hall. Dr. Laura Schlessinger is one of the most popular talk show hosts in radio history, and will be selling and autographing her new book, The Proper Care & Feeding of Marriage. Don't miss this unique opportunity to see Dr. Laura!


    Dallas Bridal Show Vendor Opportunities

    Watch your email and upcoming newsletters for upcoming details regarding an opportunity for Dallas Bridal Show vendors to be involved with "NBC 5 Throws A Wedding."

    If you're interested in being a partner with us with Good Morning Texas (ABC Channel 8) preceding the Dallas Bridal Show, please contact Ruthie Stivers, our media rep, at 214-213-8567.


    Naomi's Notes: Giving Thanks
    by Naomi Hulme
    Naomi

    There are so many things to be thankful for--God's grace, family, friends, business friends & relationships, life and all of its challenges, smiles & laughter, photos of many memories, peace, good food, cell phones, computers, email, vehicles, vacations, holidays, being able to work, pets, hospitals & doctors, rain, flowers, and of course weddings, just to name a few.

    Please take a moment this Thanksgiving to let someone know how much you appreciate them. Then, each day after, let someone else know how you appreciate them. Being grateful is good daily medicine for us all.

    Thank you to my staff and each of you for making each year very special. I love what I do every day and appreciate everyone.

    Happy Thanksgiving!


    Surviving the Earthquake!

    "Aloha natural disaster!" Naomi Hulme, president of Bridal Shows, Inc. enjoyed a seismic adventure on her annual trip to Hawaii this year. She and her family (son Brian from Los Angeles, daughter Mary and sister-in-law Patty from Arizona, and Jack and Naomi from Dallas) arrived the night before a 6.7 earthquake rocked the island.

    Naomi, Jack and Brian began the descent down the stairwell from the 23rd floor, as Mary and Patty quickly made it down from the 9th floor. It was raining and the power on the whole island was out the entire day. Their rented SUV became their home for the day as very few places were open, which created a nice place for quality family time. That evening the crew was able to return to their hotel rooms to play spades by the light of their flashlights. The power and plumbing finally came on later in the evening.

    "We are all very thankful that everyone was okay and that there was no threat of a tsunami. Thank you so much to those of you who called to check on us. It really meant a lot."

    ~Naomi


    Wedding Trends

    We are always doing research to help benefit our customers and have been asked recently to do some study on current and upcoming wedding trends.

    Please contact Bonnie Crumpton at bonnie@bridalshowsinc.com with current trends you are experiencing in the wedding industry so we may compile an informative report for everyone.

    Thank you for your help!


    Future articles...

    If you have any requests or ideas for articles in future newsletters or would like to contribute a testimonial, please contact us at news@bridalshowsinc.com.

    Bonnie Crumpton
    Newsletter Editor


    Happy Thanksgiving!

    “Why Am I Doing This?”
    by: Robert Warlow, Small Business Success

    When people decide to start their own business most of them are clear as to why they have decided to take the plunge. However, it’s usually a quick passing thought but have you considered using your ‘why’ as a motivator to keep you focused and on track?

    If you haven’t clarified your ‘why’ yet, ask the question – “Why am I doing this?”

    Sit down and identify what your ‘why’ is. Ask yourself some searching questions. You may come up with a number of them, but hone your list down to one key ‘why’ – the one which invokes the greatest emotional feeling in you. This is the one you are looking for! Listen to your emotions as they will point out the ‘why’ which really drives you.

    What’s your ‘why’? Is it because you want to get away from the rat race? Do you have a yearning to be the master of your own time, answerable to no one? Have you a desire to be so rich that you know you’ll never achieve it working for some else?

    Once you have absolute clarity about why you are starting out on your own, write it down, so you can always refer it when times are tough. Print it off your PC, get a picture frame and put it on your desk or wall. Use it as your personal motivator! This clarity of purpose is the backbone of your success; it will carry you through the tough times and be there to spur you on.

    Make your ‘why’ your vision. As someone once said, “A vision without a task is a dream. A task without a dream is drudgery but a vision with a task can change the world.”

    So, decide on your ‘why’ and do everything you can to achieve it!

    © Robert Warlow
    Small Business Success
    http://www.smallbusinesssuccess.biz


    Blessings

    Please keep Fred & Linda Smith with Reflections of Love Photography in your prayers. Linda had just lost her dad recently and Fred's dad passed away on November 14. Some of you may know that I adopted Fred's dad (Paul Smith) six years ago as my second dad. (My dad died in 1993). Paul reminded me so much of my dad in so many ways that I wanted to adopt him as a dad. Both (of my dads) were preachers and blessed so many people through their ministries.

    Paul and Polly lived in Waco and took me in as real family. Thank you Polly, Fred, Linda, Lisa, and all of the family for being so sweet and letting me borrow Dad for these six years.

    ~Naomi


    Sponsorship Opportunities

    If you or someone you know is looking for more exposure to complement your bridal show experience, we are making available many opportunities including title sponsorship which gives you logo and mention in our major media campaign. If you have any questions, please call James Nutt at 972-713-9920 ext. 106.


    2007 Bridal Show Schedule

    Dallas Bridal Show
    January 27-28, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    February 24-25, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 11, 2007
    Plano Centre

    Dallas Bridal Show
    July 14-15, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    July 21-22, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 16, 2007
    Plano Centre



    New Posters Are In!

    If you would like to display our 2006 Schedule Poster, email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample of the poster is below. (current show dates included)



    Motivational Messages

    "Sell to people who want what you have. Figure out who those people are by asking them. Ask as many questions as you need to see if they are good prospects. Be radically honest. Do not fudge in order to pique people's interest. If there is no obvious match, cut them loose--quickly."

    ~Jacques Werth

    "People don't like to be sold, but they love to buy."

    ~Jeffrey Gitomer

    If you want to eliminate sales resistance, treat your prospects the way you'd like to be treated--as peers."

    ~Gill E. Wagner

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    phone: (972) 713-9920