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Bridal Shows, Inc. Newsletter May Edition
May 1, 2006

Greetings!

May is almost over and it has been a very exciting month at Bridal Shows, Inc.! Thank you for your patience in getting the newsletter out, but the benefit of waiting to release the newsletter means you have a chance to see the results from our two new events: The Denton Bridal Show, and The Wedding Industry Trade Show!

Summer is right around the corner, if it is not here already, so it is time to begin preparing for our summer shows! If you have not done so already, be sure to sign up for our two well-established summer shows: the Dallas Bridal Show, July 8-9, and the Fort Worth Bridal Show, July 22-23. And don't forget our fall show, the Plano Bridal Show, September 17!

in this issue
  • Wedding Lore and Traditions
  • Denton Bridal Show-Review
  • Wedding Industry Trade Show-Review
  • Naomi's Notes:"Improving your Business"
    by Naomi Hulme
  • Jennifer Wyatt
  • Betty Yankie

  • Denton Bridal Show-Review
    Denton Bridal Show

    On Sunday, May 7, Bridal Shows, Inc. presented their first Denton Bridal Show at the Denton Expo Center. The show was a great success! A steady stream of brides filled the hall from 10:00-5:00pm.

    "The Denton Bridal Show was great, nice pace of brides, good quality, and very interested brides. Very impressed for a first show"

    ~Doug Lund, Heller & Reid Bouquet Preservation

    "I just wanted to write and say how pleased I was with my experience at the Denton show. This was my company's first show and I wasn't quite sure what to expect. All of the staff members I talked to were very helpful and friendly, and I could tell that they had our (the vendors) best interest in mind. It is obvious to me that Bridal Shows, Inc. wants my business to succeed, and for that I am very thankful."

    ~Ryan Smith, DigitaLife Productions

    "Hello Naomi and Staff, Robert and I would like to thank all of you for all the hard work that you all put in to put the Denton Bridal Show on the Map of Event Locations for 2006. This was our first exhibit for Bridal Shows, Inc. and we had a great time. It was also very nice to see and meet most of you while you were walking around checking on everything. It helped to make us all feel welcome and showed your concern for our business. Again, we wanted to express our thanks to each and everyone of you."

    ~Robert and Jennifer Phillips, Harmony with Candles


    Wedding Industry Trade Show-Review

    Our first annual Wedding Industry Trade Show was held Wednesday, May 17, 2006. With about 110 wedding professionals in attendance and 37 exhibitors fomr the 16 participating companies, the event was a great success! We are excited to report that the feedback we have received from both attendees and exhibitors has been 97% positive!

    We have produced trade shows for other organizations and associations that have helped them in the past and are excited about the future growth of the bridal industry through the Wedding Industry Trade Show. We are really looking forward to growing this event into an essential tool for all wedding businesses. We will continue to bring new products and services to give the wedding industry new opportunities each year to expand and help you to enhance your wedding business.

    Below are listed some of the testimonials received regarding the event:

    Attendee Testimonials:

    "The show was very informative. I learned a lot about leads and other needs for someone getting started in the industry" ~Geneise Waltmon, Celebrations

    "Bravo for being innovative by being the 1st trade show!"~Teri Krisey, Sheraton Grand Hotel

    "The trade show was very beneficial. I received several good contacts and networked quite a bit. The seminars were also very informative"~Dede Williams, Mabee Hall at the Gladney Center

    "Thank you, Naomi, and all your staff, for a worthwhile afternoon investment."~Michael Fumler, IPS Studio

    "Thank you for the courtesy and professionalism of your entire staff, a job well done. We look forward to the future and the challenges before us. Thank you again." ~Donnie Martindale, Keepsake Visuals

    Exhibitor Testimonials:

    "I believe it was a success and provided several possible business relationships." ~Nathan Randel, First American Payment Systems

    "Very beneficial! Lunch was unexpected bonus! Good food too" ~Tommy Evans, Professional Wedding Guild

    We are currently in the process of deciding upon the location and date of next year's Wedding Industry Trade Show and will keep you posted so you can further grow your business!


    Naomi's Notes:"Improving your Business"
    by Naomi Hulme
    Naomi

    Each year we add certain things to the shows and are constantly looking for ways to improve everything. Some of the learning comes from hundreds of experiences that companies have gone through that could benefit others. Much of our learning comes from the 19 years of producing over 250 shows.

    Reading good business books is a great way to not only get a refresher course in something we know, but also to help bring to mind new ideas that we might not have thought about. It is good for us to desire to constantly learn and expand our knowledge.

    Some of the books that I would recommend to be added to your library would be the following:

    • The Power of Ethical Management, by Kenneth Blanchard & Norman Vincent Peale
    • The Greatest Salesman in the World, by Og Mandino
    • The E Myth Revisited, by Michael E. Gerber
    • Selling Skills for the Non-Salesperson, by Dr. Gary S. Goodman
    • 50 Ways to Win New Customers, by Paul R. Timm, PhD
    • Outsmarting Goliath, by Debra Koontz Traverso
    • The Rules of Business: 55 Essential Ideas to Help Smart People (and Organizations) Perform at their Best, by Fast Company's Editors & Writers
    • Power Networking, by Donna & Sandy Vilas
    • Power of Positive Thinking in Business, by Scott W. Ventrella
    • The Fred Factor, by Mark Sanborn
    • A Marketing Plan For Life, by Robert Michael Fried
    • See You at the Top, by Zig Ziglar
    • More Than A Pink Cadillac (Mary Kay Inc.'s 9 Leadership Keys to Success), by Jim Underwood
    • Smart Women Finish Rich, by David Bach
    • Fish, by Stephen C Lundin PhD, Harry Paul, & John Christensen

    There are so many more books that I could recommend to you, but this list will keep you busy reading for a while.

    If you finish reading all of these and would like more, email me at naomi@bridalshowsinc.com, and I will be glad to help you!

    Again, we are here to continually help you build your business.


    Jennifer Wyatt
    Jennifer

    Bridal Shows, Inc. welcomes Jennifer Wyatt to our wonderful staff. Jennifer is our new Account Executive and handles several accounts to help build wedding businesses.


    Betty Yankie
    Betty

    You will probably be greeted by our new receptionist, Betty Yankie, when you call Bridal Shows, Inc. Betty helps the team stay focused by transferring phone calls and handling various other projects.


    Wedding Lore and Traditions

    by:Elizabeth Olson

    Have you ever wondered why the bride stands to the left of the groom, or why the wedding ring is worn on the third finger of the left hand? The origins and meaning behind some of our most cherished wedding traditions may surprise you. There are, of course, multiple explanations for each piece of wedding lore, and few can be definitively traced back to their roots. Below are some of the more common and popular stories behind these traditions.

    Tossing the Bouquet
    Tossing the bouquet is a tradition that stems from England. Women used to try to rip pieces of the bride's dress and flowers in order to obtain some of her good luck. To escape from the crowd the bride would toss her bouquet and run away. Today the bouquet is tossed to single women with the belief that whoever catches it will be the next to marry.

    Giving Away the Bride
    The tradition of the father giving away his daughter has its roots in the days of arranged marriages. Daughters in those times were considered their father's property. It was the father's right to give his child to the groom, usually for a price. Today a father giving away his daughter is a symbol of his blessing of the marriage.

    The Wedding Ring
    The wedding ring has been worn on the third finger of the left hand since Roman times. The Romans believed that the vein in that finger runs directly to the heart. The wedding ring is a never-ending circle, which symbolizes everlasting love.

    The Best Man
    In ancient times, men sometimes captured women to make them their brides. A man would take along his strongest and most trusted friend to help him fight resistance from the woman's family. This friend, therefore, was considered the best man among his friends. In Anglo-Saxon England, the best man accompanied the groom up the aisle to help defend the bride.

    Bride on Groom's Left
    Because grooms in Anglo-Saxon England often had to defend their brides, the bride would stand to the left of her groom so that his sword arm was free.

    Stay tuned for more on wedding lore and traditions in future issues!

    Reprinted with permission from Infoplease.com (www.infoplease.com) Copyright Pearson Education 2005


    Summer Shows are coming!!

    Have you signed up yet for our two hot summer shows, the Dallas Bridal Show, and Fort Worth Bridal Show?! Call today to reserve your spot in these fantastic marketing tools! Hurry, because categories are closing out!


    A Special Thank You!

    Naomi would like to take this opportunity to publicly thank her amazing staff at Bridal Shows, Inc. for all of their help in producing two new successful events during a short time frame. A special thanks to everyone who helped in the pre-show preparation and on-site at the Wedding Industry Trade Show.


    2006-2007
    Bridal Show Schedule

    Dallas Bridal Show
    July 8-9, 2006
    Dallas Market Hall

    Fort Worth Bridal Show
    July 22-23, 2006
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 17, 2006
    Plano Centre

    Dallas Bridal Show
    January 27-28, 2007
    Dallas Market Hall

    Fort Worth Bridal Show
    February 24-25, 2007
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 11, 2007
    Plano Centre



    New Posters Are In!

    If you would like to display our 2006 Schedule Poster email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A sample of the poster is below. New posters include summer show dates including the Denton Bridal Show.



    Motivational Messages

    "I'm so optimistic I'd go after Moby Dick in a row boat and take the tartar sauce with me."

    ~Zig Zigler

    "Of all the 'attitudes' we can aquire, surely the attitude of gratitude is the most important and by far the most life-changing"

    ~Zig Zigler

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