photography by Roe & White Photography

Categories are quickly closing out! Make sure you have reserved your space at our upcoming 2006 shows!

Dallas Bridal Show, January 14-15
Our biggest show of the year is only two weeks away! Over 3,000 brides will be attending this event. Call and see if there is still room for you! Can't exhibit this time? Come visit to see how the Dallas Bridal Show can be your best marketing tool. Exhibitors, double check your exhibitor packets to prepare for the show.

Fort Worth Bridal Show, February 25-26
Hit the Fort Worth market in one weekend at the Fort Worth Bridal Show. Also a two-day show, hundreds of companies will meet face to face with hundreds of brides! Call us to become an exhibitor today!

Plano Bridal Show, March 12
This regional show draws high-end brides and has been such a success that when we considered ending it vendors begged us to keep it going! Come see what all the fuss is about and exhibit in the Plano Bridal Show.

Do you want to become more involved in the bridal shows? Sponsoring a bridal show in some capacity means more exposure and name mention in some if not all of our advertising! (Depending on when the sponsorship is committed to) Sponsorships may also include on-site banners and signage, mention on the website, and other customized benefits.

If you have extra dollars in your budget (we realize this does not apply to everyone) and are looking for ways to increase your visibility to the public, then a sponsorship may be just what your company needs in 2006.

Companies may sponsor one or more of our shows each year (with varying costs) including the Dallas Bridal Show, Fort Worth Bridal Show, and Plano Bridal Show. For those of you wishing to sponsor on a smaller scale there are several special show event sponsorships also available. (costs vary).

• Fashion Show & Event Stage
• Program Sponsor
• Sponsor Bag
• Ticket Sponsor
• Free Valet Parking
• Sample give-a-ways

Bridal Gallery is a full service bridal salon in Lewisville with its own designers and factories.

At Bridal Gallery, all the gown designs are original and exclusive. They also limit the number of pieces they create for each style. There is no mass production for any of their dresses.

With their own factory, any middle-man mark ups are completely eliminated, which enable them to pass the savings directly to the customers. All their gowns are offered at surprisingly affordable prices. The designers also work close together with the factory to make sure every dress is made to the highest standard.

Customization is also available at the store. If the brides can’t find a perfect dress, they just need to bring a picture to the store, and Bridal Gallery will custom-design the dress just for them.

Bridal Gallery also offers an exquisite selection of bridesmaid, flower girl, mothers’ dresses, tiaras, veils, shoes, and other accessories to complete the brides’ attire. Gown preservation, tuxedo rentals, and alterations are available to every bride. Their highly experienced consultants take special care in providing the brides with the best service in the bridal industry. Please check their Testimonial page on their website to see what the brides are saying about them.

The store is located at 713 Hebron Parkway, Lewisville, TX 75057 (in Super Target shopping center). Bridal Gallery welcomes everyone to visit the store and would like to work with you to better serve the brides.

White doves are a traditional symbol of peace, innocence, purity, prosperity, fidelity, and off course love. The release of a single white dove, or a full flock brings beauty and meaning to any celebration, and is a perfect spectacular addition to a wedding.

To assure the most beautiful and successful release, only well trained birds cared by professionals should be considered. The birds used by these professionals are pure white homing pigeons. They are from the same family as regular ring neck doves found in pet stores, but unlike ring necks, they have a homing instinct, and are trained to safely return home after the release. The training of each bird takes months.

Using untrained ring neck doves is cruel, since they do not know how to care for themselves in the wild and would perish quickly. They would not know how to fly nicely, and would stay perched in a near by tree not knowing what to do.

A professional cares deeply for his birds, and for the quality of each release. Therefore professionals will always be present for each release, and will never ship birds for a self-release. To locate a reputable professional in your area who performs releases with high standards of quality, go to the web site of the White Dove Release Professionals at...www.white-dove-releases.com

All White Dove Release Professionals (WDRP) members adhere to the same code of ethics.

A dove release must take place 30 mn to 2 hours before sunset, depending on how far the release takes place from where the birds live. This will assure the safe return of the birds to their loft before night time. You can check the sunset times of your bride's wedding day at by clicking HERE!

In conclusion, a well-performed white dove release will add a spectacular and meaningful touch to your bride's wedding day, but it should only be considered if performed by a professional.

How many brides did you introduce yourself to today??

It has been said that the most any business can truly ask for is a fair opportunity to provide a product or service to the prospective marketplace. If that is true, and I believe it is, the question becomes; “what are we doing to earn our opportunity to provide?”

It is important to understand that there are 2 specific types of bridal leads. Number one is a passive lead. This is a lead that comes to you as a result of the brides decision to contact you. This lead could come from the internet, yellow pages, print advertising, possibly a referral. The point is that you had to do very little to secure the lead.

It turns out that the majority of wedding professionals rely on the passive lead source as their primary way of doing and growing their business. It is my contention that this exercise leaves the wedding professional exposed to the whims and behaviors of the bride. For Example: If the bride does not respond to you via the internet, yellow pages, print advertising, or referral, how will you maintain and grow your business?

Now let’s talk about the 2nd lead type. The second and more powerful lead type is the aggressive lead. This is the lead that is cultivated as a direct result of your behavior. Aggressively pursuing the bridal leads made available to you puts you in a position of action, not waiting for action from someone else.

It has always surprised me when wedding professionals tell me that their business is struggling however they have not made a conscious decision to aggressively pursue the brides made available to them by a number of lead sources. I can assure you that there is no more important exercise than to initiate an introduction to as many brides as you possibly can. Keep in mind that the only reason a lead list does not work is when you or someone for you does not work it. If you honestly do not have the time, or possibly you are not comfortable reaching out to the bride with continuous follow up then find someone to do it for you.

In my 20 plus years experience in sales, advertising, and marketing the one thing that has always held true is that whoever makes themselves most relevant to the prospect is most likely to do business with the prospect. It is also true that it is impossible to become relevant without an introduction and relentless follow up.

For more information on how to shift your business focus from passive to aggressive please contact Bridal Shows, Inc or me directly. I promise there is significant growth at hand.

Remember that everyday when you ask the question of; “How many brides did I introduce my company to today that didn’t introduce themselves to me?”...You need to have a good answer.

Good luck!

Jonathon Bostick
Pro Touch Sales Agency
972-784-2411
protouchsales@sbcglobal.com
"We introduce our clients to their clients"