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Bridal Shows, Inc. Newsletter Newsletter Edition
November 1, 2005

Greetings!

The holiday season is upon us and we at Bridal Shows, Inc. would like to take a moment to "give thanks" to all our many customers!

Thank you for your continued support and trust in us, as we strive to help you grow your business.

This month, take a moment to give thanks for the many blessings your business has received. Enjoy time with family and friends, and try not to eat too much!

Happy Thanksgiving from Bridal Shows, Inc.!!

in this issue
  • 2005 Fall Trends
  • Dallas Bridal Show
  • Bride Survey
  • Wedding Day Mishaps
  • Have a Laugh!

  • Dallas Bridal Show
    crowded dallas show

    The Dallas Bridal Show is the second largest bridal show in the United States and is barely two months away! Have you reserved a space yet?

    Drawing 3,000 brides out of 10,000 attendees, the Dallas Bridal Show held January 14-15 is not only our largest bridal show of the year but the largest bridal show in the DFW Metroplex! The Dallas Bridal Show is a two-day show held at Dallas Market from 10:00am to 6:00pm both days.

    Being face to face with thousands of brides gives you the chance to really sell your product or service. Our longtime customers will tell you this is one show you don’t want to miss out on. Read just a few of our many testimonials below:

    Our videography company, Soulbox Productions, owes a lot to Bridal Shows Inc. The first year we took our business fulltime, we also had our first show. That year we got over 85% of our weddings, booking more than 20 brides and grooms, from the Dallas Bridal Show alone. Which meant the show paid for itself 20 times over. Not only that, but their staff is so kind and always willing to work with us.

    Thank you for helping our business grow and profit,

    David and Corbin Baxter
    Soulbox Productions.

    I have been a professional florist since 1974, and have seen many trends come and go. In all this time, there has never been an establishment that has had a greater impact on the wedding industry than the Dallas Bridal Show. My business has been involved in this trade show for many years. During this time I have seen thousands of brides thrilled to be able to plan an entire wedding in one weekend at the show. From a vendor’s viewpoint, we are a family. Naomi and her staff are committed to our success. There are only winners at the Dallas Bridal Show. All year long, the chatter around town is, “When is the next show?” Each one brings something new and exciting to the brides and merchants. I look forward to this combination or work and fun every time.

    Madalyn Zimmermann
    Z’s Florist

    And for those of you who have done shows and feel you don’t need to do another, read Larry Jackson’s testimonial below:

    Naomi,

    I just wanted you to know how much your shows help with the success of my business. I have been doing shows with you now for approximately 6 or 7 years. While I can’t say that I track 100% of my bookings, I normally know where 80-85% of my brides are coming to me from (bridal shows, referrals, Internet, print advertising, etc.)

    About 3 years ago I made a very disastrous mistake – I thought I’d reached the point where my referral bookings had grown to where I didn’t have to do the bridal shows anymore, more specifically I thought the cost vs. return just wasn’t worth it. So I decided I would pass on ALL bridal shows for 1 year. I then spent the next 18 months working my tail off to keep my business from going under. Where I had once believed I couldn’t afford to do the show – I quickly realized that I couldn’t afford NOT to do the shows. Of course, by then, all the shows were full so I had to wait a solid year before anything was opened again.

    So the next time someone tells you that they just can’t afford to do it, or their not sure they’re getting the amount of return they’d like, have them call me. I’d be happy to talk with them about various ways to prepare for their pay cuts next year!

    Sincerely,
    Larry Jackson
    Prism Video Productions

    As Larry mentioned, our shows fill up fast and we already have waiting lists for several categories. So don’t wait a second longer, book your booth for the Dallas Bridal Show!


    Bride Survey
    bride photo 2

    We recently sent out a survey to over 3,000 brides that have attended our shows in the past. The survey asked the following questions:

    • What did you like about the bridal show?
    • What didn't you like about the bridal show?
    • What benefited you most?
    • What made you want to do business with some of the companies?
    • What made you NOT want to do business with some of the companies?

    The responses have not only been helpful in improving our bridal shows, but can also be used by you, the vendor, to improve your sales from the bridal shows.

    Listed below is a small sampling of some of the responses to "what made you want to do businesses with some of the companies?"

    "The ones that seemed the most prepared really caught my eye"

    "...the personalities and work of the vendors..."

    "They were honest and not pushy"

    "They had many examples and price sheets for me to see."

    "...the way their staff spoke with visitors--if they seemed knowledgable and excited about what they were doing."

    "Meeting them face to face, having a conversation specific to my needs..."

    "I look for personality, the product, then the price"

    If you would like to see more of the responses from the survey, attend one of our Exhibiting 101 seminars! Attendees will each receive a report from the Bride Survey.

    If you attended the September 22nd session, a copy of the Brides Survey Report will be mailed out by the end of November.


    Wedding Day Mishaps

    A little boy was in a relative's wedding. As he was coming down the aisle he would take two steps, stop, and turn to the crowd (alternating between bride's side and groom's side). While facing the crowd, he would put his hands up like claws and roar . . . so it went, step, step, ROAR, step, step, ROAR all the way down the aisle. As you can imagine, the crowd was near tears from laughing so hard by the time he reached the pulpit. The little boy, however, was getting more and more distressed from all the laughing, and was also near tears by the time he reached the pulpit. When asked what he was doing, the child sniffed and said, "I was being the Ring Bear. . ."

    http://www.becquet.com/laughter/66.htm


    Have a Laugh!
    halloween cartoon

    2005 Fall Trends
    hands with leaf 2

    Although the weather tends to disagree in Texas, it is indeed autumn and time for the richness and beauty of fall weddings!

    Fall weddings are a wonderful opportunity to embrace the warm colors and flavors of the season. Popular colors include orange, red, yellow, burgundy, brown, gold, and other rich jewel tones. New colors for 2005 are hues of wine, pewter and lilac. Many brides that get married during the autumn months want to create a fall theme for their wedding. Below is a list of fun ideas to incorporate into a fall wedding:

    • Fall Leaves (especially Maple)
    • Acorns
    • Dried Corn
    • Gourds
    • White or Orange Pumpkins
    • Cornucopia
    • Baskets/Wicker
    • Apples/Pears
    • Raffia/Straw/Twigs
    • Cinnamon Desserts
    • Apple Cider
    • Pumpkin Pie
    • Etc.

    Simple Elegance is the main theme for 2005. For an elegant but modern look, wind the bases of your bouquets with velvet or sateen ribbon, pearls, and feathers. Pearls not only make a great decorative touch but colored pearls are also very popular as part of the bride's apparel.

    Above all enjoy the season and beauty of an elegant fall wedding.

    information taken from www.weddingstand.com


    It's not too late! RSVP for a session of Exhibiting 101! Learn more about the seminars at our new website:

    www.Exhibiting 101.com


    2006 Bridal Shows

    Dallas Bridal Show
    January 14-15, 2006
    Dallas Market Hall

    Fort Worth Bridal Show
    February 25-26, 2006
    Amon Carter Exhibit Hall

    Plano Bridal Show
    March 12, 2006
    Plano Centre

    Dallas Bridal Show
    July 8-9, 2006
    Dallas Market Hall

    Fort Worth Bridal Show
    July 22-23, 2006
    Amon Carter Exhibit Hall

    Plano Bridal Show
    September 17, 2006
    Plano Centre



    New Posters Are In!

    If you would like to display our 2006 Schedule Poster email info@bridalshowsinc.com with the following information:

    Your Name:
    Company Name:
    Street Address:
    City, State, Zip:
    How Many Posters Needed:

    A picture of the poster is below.



    Motivational Message

    Success seems to be largely a matter of hanging on after others have let go.

    -William Feather


    Want to contribute to our newsletter? Do you have any suggestions on what you'd like to see in future issues? Please direct all newsletter comments and questions to our Bridal Shows, Inc. Newsletter Editor, Bonnie Crumpton at bonnie@bridalshowsinc.com

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