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March
E-Newsletter | |
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Philanthropy Dives into Social Media
 As a digital marketer I have great respect for social media and the role it plays in our fast-paced world. It's not only understood, but accepted that companies target consumers through outlets such as Facebook and Twitter - after all, why shouldn't they, this is where their audience lives! You'll find that most respected organizations have a presence in these online communities, and are actively engaging with consumers to provide relevant resources they demand - this includes non-profit and cause related entities.
It's great stuff! As one of the coordinators for an annual event to raise funds for diabetes research, I can attest to how much of an impact social media can have on generating excitement around such efforts. Though lucky for us, the nature of this fundraiser generates its own buzz. After all, who wouldn't donate a couple bucks to people falling from the sky at upwards of 120 mph, all to help find a cure for diabetes?
That's right! It's a skydiving event called Jump for Diabetes. There are a number of ways we're raising money, including pledged jumps, raffle tickets, and more. This year the event is being held on August 14-15 at Skydive Pennsylvania in Mercer, PA.
We're utilizing social media more than ever to get the word out - collecting donations via PayPal through our Facebook page, Web Site, and SkydiveChick.com blog for those who are unable to attend the event but still wish to donate. We're partnering with a number of high-profile organizations within the skydiving community to promote the event on their blogs and Facebook pages. So far
we're still in the planning stages, but we believe this year will bring record numbers - participants, donations, skydives - and we can't wait to see what the power of social media can do for this great cause!
Ashley Mead
Ashley is a Senior Account Executive in the digital practice at Fleishman-Hillard where she specializes in social media. She is a skydiver and devoted supporter of the diabetes community.
To submit a 250-word guest column for consideration in an upcoming chapter E-newsletter, please contact Brittany Gonzalez at bGonzalez@landaupr.com | |
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2010 Hill Lighthouse Young Awards Luncheon
Monday, March 29, 2010
Windows on the River
2000 Sycamore, Cleveland OH 44113
Each year, the Greater Cleveland Chapter of PRSA recognizes a CEO who views strategic communications as vital to his/her organization's success, an exceptional senior public relations professional and an outstanding mentor.
This year, we will "Celebrate the Power of Public Relations" by honoring the following individuals:
Art Anton, president and chief executive officer, Swagelok Company, will receive the 2010 John Hill Award for outstanding understanding of and support for communications by a regional president or chief executive officer.
Chris R. Lynch, APR, senior vice president, Falls Communications, will receive the 2010 Lighthouse Award for career accomplishments and community service by a senior public relations practitioner.
George T. Richard, assistant vice president and director of college relations, Baldwin-Wallace College, will receive the 2010 Davis Young Award for Exceptional Mentors.
The luncheon will be held Monday, March 29, at Windows on the River (2000 Sycamore, Cleveland OH 44113). The reception begins at 11:30 a.m., followed by lunch at noon and presentation of the awards at 12:30 p.m. The event adjourns at 1:30 p.m.
Cost is $35 for PRSA members and $45 for non-members. Tables of eight can be purchased for $280.
Click HERE to register online.
Or, send your list of attendees with a check made payable to PRSA to:
PRSA
c/o Lynn Bracic
28022 Osborn Road
Bay Village, OH 44140
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Make Your Best "Morning" Pitch
Friday, April 9, 2010
11:30 a.m. - 1:30 p.m.
Terrace Club, at Progressive Field
2401 Ontario St., Cleveland
Presented by: The Press Club of Cleveland in association with The Cleveland Indians & PRSA Greater Cleveland Chapter
Pitching Cleveland's morning TV and radio shows can be a brutal task, but our team of "all-stars" can help you get on the ball and make the perfect media pitch. You'll find out how to score with your message as this panel of "morning all-stars" tells you how to hit a grand slam on Cleveland's morning radio and TV. Come join us for lunch in the beautiful Terrace Club at Progressive Field on April 9.
Featuring:
-Kenny Crumpton, FOX 8 News in the Morning "Kickin' it with Kenny"
-Kimberly Gill, WEWS TV 5 Good Morning Cleveland
-Jimmy Malone, WMJI-105.7 Lanigan & Malone in the Morning
-Carol Saferin, President, Mart Saferin & Associates, LLC
-Hollie Strano, WKYC TV3 Channel 3 News Today
We'll be chowing down on a ballpark buffet: hot dogs, hamburgers, cheeseburgers, kielbasas, bratwursts, nachos, ice cream, and more.
Registration: 11:30 a.m.
Buffet lunch: 12 noon
Panel discussion: 12:30 - 1 p.m.
Q & A: 1 - 1:30 p.m.
Ticket Information:
PRSA & Press Club Members - $30
Non-members - $40
Full-time Students - $30
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March/April Promotion
In March/April new members will receive free Chapter dues when you sign up for National. For this promotion we need your help. For our tools, we would love testimonials about how being a part of the PRSA community has helped you in your career. Please email Melissa Yahre at melissa.yahre@prsa.org to share your testimonial for the PRSA Web Site and materials.
New Student Pricing
Greater Cleveland PRSA is proud to announce $15 student pricing on ALL chapter events. This special pricing from PRSA allows students to become involved in our chapter, the public relations industry, and provides students with professional development and numerous networking opportunities. Please feel free to pass on to any students you may know!
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PR RESOURCE UPDATES
After 50 years as a publication, the Northeast Ohio Media Guide has been transformed into an electronic subscription service of The Center for Community Solutions. It may be accessed at www.CommunitySolutions.com. Annual subscription fee is $50, per individual user. The Media Guide includes a primer on working with the media and an expanding directory of print and electronic media. The directory focuses on Northeast Ohio, but also includes Columbus and national resources. Users may search the database by market, type, audience, and keyword. As an enhanced feature, users may export general information for mailings or other outreach.
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PRSA has got free resources for you just a click away
Get your money's worth from your PRSA dues by taking advantage of their free-to-member resources. Among them is PRC Search that connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository. PRSA members have unlimited FREE access to PRC Search as a member benefit! Go to www.prsa.org and click on the Resources option. | |
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