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February
E-Newsletter | |
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 Call for Guest Columns
Is there anything more predictable in a newsletter than the "Letter from the President?" As PR professionals, can we do any better? Of course we can! As our chapter's Communications Committee pulls together ideas on how we can raise the chapter's profile both within and outside our profession, ideas for improving the Chapter's newsletter certainly is one of our highest priorities. So, instead of hearing from me every month in a President's Letter, we're opening this column to chapter members who have something to say, an idea to share, or an opinion to advance. All we ask is that it be interesting, informative, and have some connection to the PR and broader communications industry. I have great faith that each of you, as the savvy communicators I know you are, will provide contributions to this space that will make for sparkling reading. If you have a 250-word column you'd like to contribute, please send it to our chapter newsletter Czar (why should the Obama Administration have all the Czars?), Brittany Gonzalez, at bgonzalez@landaupr.com.
Joel Goldstein
President
Greater Cleveland Chapter | |
Case Studies in Public Health: Learnings and Challenges from High Profile Projects
Friday, February 26, 2010
11:30 a.m. - 1:30 p.m.
Higbee Building in Downtown Cleveland
Join the Greater Cleveland PRSA's Healthcare Special Interest Group as we host a panel of local experts who worked on real-life public health situations and campaigns in 2009.
The discussion will focus on experiences with media, event planning, crisis communication, internal communication, public perception, education and more. We'll learn about the challenges and lessons learned from the following happenings:
-Free Health Care for All in Need
-Seasonal and Swine (H1N1) Flu Vaccination
-Organ Donation & the Death of a Public Figure
Attendees walk away with the ability to identify the planning and process necessary to execute a proactive public health campaign, manage a reactive public health event and/or crisis, and know the resources available locally to help in these situations, and apply the "hindsight is 20/20" learnings from real-life, high profile events
Cost:
PRSA Member - $25 per person*
Non-Member - $35 per person*
Student - $15*
*includes catered lunch
For more information or to register please click HERE |
Big PR Planning on a Non-Profit Budget
Starting Tuesday, February 23, 2010
5:00 pm
All workshops at Northeast Ohio Regional Sewer District:
4747 E. 49th St., Cuyahoga Heights
Less than 10 miles south of downtown Cleveland.
Parking is free.
For directions visit www.neorsd.org.
Quickly Learn How to Develop a PR Strategic Plan on a Non-profit Budget
In five weeks, assisted by senior practitioners, learn how to develop and implement an effective public relations plan tailored for your organization's needs and budget. Connect with experienced communicators who will act as mentors following the program, helping you to put into practice the things you will learn.
A five-week series for communications professionals at nonprofit organizations. Attend all five workshops for the price of four!
It All Starts with a Plan - Sponsored by Ogden Post
Tuesday, February 23, 2010, 5-7 p.m.
Identify Audiences
Tuesday, March 2, 2010, 5-7 p.m.
Develop Strategies & Tactics
Tuesday, March 9, 2010, 5-7 p.m.
Creating & Presenting a High-Impact, Actionable PR Plan
Tuesday, March 16, 2010, 5-7 p.m.
Roll Out the Message
Tuesday, March 23, 2010, 5-7 p.m.
A limited number of partial scholarships will be available, courtesy of The Cleveland Foundation. For information email prsacleveland@oh.rr.com. For more information, please click HERE.
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February Promotion
This February we will be waiving the $65 initiation fee for new members. New tools including flyer template, email message, social media messages and power point slide are currently available online. Website banners will be uploaded shortly. For most members this is the biggest savings of the year! Please tell all of your prospects about this great opportunity. From National we will be posting this on all social media channels, create a face-book event and email prospects.
To make this a little more fun we will be awarding one free PRSA membership to be used as an incentive (raffle etc) for the Chapters that secure the most new members. As usual awards will be based off highest percentage of new members for your Chapter size (Boutique, small, medium and large).
You can download all tools on the Chapter Leadership page.
March/April Promotion
The March/April promotion is receive free Chapter dues when you sign up for National. For this promotion we need your help. For our tools, we would love testimonials about how being a part of the PRSA community has helped you in your career. Please email me and let me know, we will be adding these testimonials to our website and materials.
We will have the tools ready by the third week of February. Also we will be rolling out 5x7 postcards instead of flyers. Thank you Las Vegas Chapter for this great suggestion. Now you can either hand out the oversized cards at meetings or mail them to your prospects!
New Student Pricing
Greater Cleveland PRSA is proud to announce $15 student pricing on ALL chapter events. This special pricing from PRSA allows students to become involved in our chapter, the public relations industry, and provides students with professional development and numerous networking opportunities. Please feel free to pass on to any students you may know!
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PR RESOURCE UPDATES
After 50 years as a publication, the Northeast Ohio Media Guide has been transformed into an electronic subscription service of The Center for Community Solutions. It may be accessed at www.CommunitySolutions.com. Annual subscription fee is $50, per individual user. The Media Guide includes a primer on working with the media and an expanding directory of print and electronic media. The directory focuses on Northeast Ohio, but also includes Columbus and national resources. Users may search the database by market, type, audience, and keyword. As an enhanced feature, users may export general information for mailings or other outreach.
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PRSA has got free resources for you just a click away
Get your money's worth from your PRSA dues by taking advantage of their free-to-member resources. Among them is PRC Search that connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository. PRSA members have unlimited FREE access to PRC Search as a member benefit! Go to www.prsa.org and click on the Resources option. | |
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