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December 10, 2009
In This E-Newsletter
To Manage It, Measure It
Young PRos Holiday Party
New Board Members
Save Money on Section Memberships
Free PR resources just a click away
One of the First, Still One of the Best
Rick Batyko headshot
The vast majority of us weren't around when it happened.  PRSA was chartered in 1947.  Five years later, the Greater Cleveland Chapter was formed, among the first in the country. 
Still, as professions go, we're pretty young compared to doctors, lawyers and accountants, to name a few.   We are building the foundation of a field whose practitioners decades from now will be thankful we did our part to make public relations and communications an integral part of an organization's success.
This month, 57 years after our Chapter was founded, a new president and board will take the helm of PRSA's local affiliate to lead us through year 58.  While we can't predict what will happen 58 months from now, let alone 58 years, we can be sure that those who have stepped forward to take leadership roles in our Chapter will position us for any eventuality.
Congratulations to incoming President Joel Goldstein and President-elect Kate Eidam. The Chapter could not be in better hands.  They are surrounded by 16 remarkable professionals who have selflessly volunteered to do their part to strengthen the foundation of our field by serving on our board.  I urge you to support them and consider joining one of the committees that will be forming in the weeks ahead.  Help us make history. 
Thank you for the confidence you placed in me to serve as your president in 2009. It has been an honor and a privilege. 
Rick Batyko, APR, Fellow PRSA
Greater Cleveland Chapter
To Manage It, Measure It
Friday, December 11,  2009
10:30 a.m. Registration
11:00 a.m. Program/Lunch
1:00 p.m.   Adjourn
Greater Cleveland Partnership
The Higbee Building
100 Public Square, 2nd floor
Cleveland, OH  44113

Now more than ever, communications needs to be accurately measured for effectiveness.  In fact, a recent article in The Firm Voice, measurement is a top priority for many firms in the coming year.  Your Web site, media relations, employee communications and social media all need solid, thoughtful evaluation.  Learn the current state of measurement in these four areas, with practical, direct take-aways to help you tackle the communication challenge of the new century.

Moderator Sean Williams, owner of Communication AMMO, Inc., will join Chuck Hemann, manger of research and online reputation for Dix & Eaton, and Greg Weigle, Internet marketing consultant for ReachLocal, on December 11 for this timely program.

Cost to attend:
PRSA Members $30.
Non-members $45
Advance registration is required. Click HERE to register online.

Young PRos Holiday Party
Tuesday, December 15,  2009
Light Bistro
2801 Bridge Ave.
Cleveland, OH 44113
Get in the holiday spirit with the Greater Cleveland PRSA Young PRos Holiday Party on December 15th! Tracey English of Private Reserve, an importer and distributor of fine wines, will educate the Young PRos on different types of wine and what to order to impress your boss and clients!
RSVP on Facebook HERE
Welcome New Board Members
Our Chapter is pleased to announce four new Board Members:
  • Jim Brazytis, Brand Architect for Liggett Stashower  
  • Heather Kessen, Senior Account Executive at Landau Public Relations
  • Megan Ferington Pruce, Public Relations Manager at Cleveland Clinic
  • George T. Richard, Assistant Vice President, Director of College Relations at Baldwin-Wallace College

A big PRSA Congrats to them all!

Cleveland Rocks Winners 
The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the area's best in marketing and public relations as it hosted the PRSA Cleveland Rocks Awards on December 4, 2009. There were 134 entries this year. Seventy-five of the entries received an award, approximately 52 percent of them gold.
"This event celebrates the incredible talent we have right here in Northeast Ohio," said Rick Batyko, APR,  president of the PRSA Greater Cleveland Chapter.  "This is our signature event, and our award recipients are to be commended for their creative and strategic approach that sets them apart as the best in the industry."
Cleveland's Liggett Stashower was the big winner, with 26 total awards, including 17 gold, nine silver and the  "Judges' Choice" award for its media relations campaign, "Stuck at Prom" on behalf of Duck Tape Brand Duct Tape.
Stevens Barron Communications, also based in Cleveland, took home the coveted "Best of Show" award for its crisis communications campaign with Hennes Paynter Communications for the King Nut peanut butter recall.
In second place, with 25 total awards, was Falls Communications, also based in Cleveland.  
Judges for the 2009 competition were selected from the PRSA Nashville chapter to ensure unbiased results. 
Click HERE for a complete list of winners.
New and renewing PRSA members save big $$ on section memberships

New members joining with two or more years of public relations experience will receive a FREE one-year Section membership ($60 value) during November and December. Current members with two or more years of public relations experience will SAVE $20 ($40 value) on new Section memberships.

As a member of one or more of 19 available Professional Interest Sections, you have access to industry information that is critical in today's highly competitive workforce. Designed to focus on issues, trends and research in specialized practice areas and industries, Sections offer programs and face-to-face networking events that keep you connected with your peers and on top of the latest public relations best practices. Join a Section today!

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Educators Academy
Employee Communications
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Health Academy
Independent Practitioners Alliance
Multicultural Communications
New Professionals
Public Affairs & Government
Travel & Tourism
PRSA has got free resources for you just a click away

Get your money's worth from your PRSA dues by taking advantage of their free-to-member resources. Among them is PRC Search that connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository. PRSA members have unlimited FREE access to PRC Search as a member benefit! Go to and click on the Resources option.