New PRSA Cleve. logo

 
August
 
E-Newsletter
August 10, 2009
In This E-Newsletter
Speed networking, Aug. 19
Heathcare communicators event, Sept. 10
Cleveland PRSA wins award for healthcare PR event
Bring in a member and sleep well
Managing the Media Evolution event, Sept. 23
Give us PR-related your news and we will post it on our PRSA Cleveland site
Need help? Hire a PRSA intern for fall
Here is the fall accreditation preparatory and exam schedule
PRSA chapter membership approves addition of VP to executive board
Free PR resources just a click away
The big deal Rick Batyko headshot
 
Remember how much it meant to you? I do.
 
The first time I attended a local PRSA meeting it was a very big deal.
 
Now, more than two decades into the profession, I may not get the same "rush" I did when I walk into a chapter meeting way back when I started, but it's still a big deal.
 
There are dozens of PRSA chapters around the country, and at some point during this year each of their respective presidents will encourage their members to recruit public relations professionals to join our ranks. Unfortunately, most members will not act upon their president's request, and as a result, many PR professionals will go without the many benefits our chapters could otherwise offer them.
 
I don't hold myself out as the recruitment poster child, but I'm pleased to see those I've encouraged to join benefitting from their association with PRSA. Turns out, there are lots of professionals who simply need someone to ask them to get involved.
 
This month, I'm asking you to reach out to someone who is not a member and encourage them to check out PRSA Greater Cleveland. In this highly networked region, you likely know someone who isn't a member. Surely you won't do it only because the Chapter president is asking you, so I ask you to remember how you felt when you attended your first PRSA meeting. Help someone connect to a valuable network and get access to tremendous resources. Chances are they'll find it's not only a good deal, it's a big deal.
 
Rick Batyko
Grow your network, build your Rolodex and share best practices at Aug. 19 speed networking event
networking professionals
Meet other communications pros, share war stories and have a great time at this joint PRSA/IABC event.
 
  • Wednesday, August 19
5:30 - 7:30 pm
  • Table 45 at the InterContinental
  • 9801 Carnegie Ave. on the Cleveland Clinic campus$10/person includes light hors d'oeuvres
  • Register by Monday, August 17 at
    http://prsaaugust192009speednetworking.eventbrite.com/
    Or by mailing a check made payable to
    PRSA Cleveland
    28022 Osborn Rd.
    Bay Village, OH 44140
  • No-shows and cancellations after the RSVP deadline will be billed.
    Questions? Contact Kate Eidam at (216) 472-2390 or
    keidam@fallscommunications.com or Kavita Sherman at (440) 668-5461 or kavita.sherman@roadrunner.com

    Healthcare PR group to meet Sept. 10 to discuss how to best leverage social networking tools
    Health care 
    Join the Greater Cleveland Public Relations Society of America's Healthcare Special Interest Group as they consult with a panel of experts on what's happening, what's next, and how to strategically participate in the ever-changing world of social media. The panel will focus on healthcare-specific examples, research, applications and opportunities to ensure attendees walk away with the ability to: 
    • Identify healthcare-specific tools and applications in the current social media space 
      Understand the pros and cons of various aspects of social media as they pertain to healthcare/medical companies 
    • Get a heads-up to what's to come in social media and how to prepare for the change 
    • Know the resources to go to locally and nationally for maximizing the impact of social media for your organization 
    • Acquire new followers and friends for personal and professional networking and idea-sharing.

    PRSA Cleveland has just won an award for its efforts in providing healthcare-specific PR programming. For more information, see the item below, or visit the story on the chapter's website.

    Cost:
    PRSA Member - $25 per person; Non-Member - $35 per person (both include catered lunch)
    Registration:
    Register by Monday, Sept. 7, 2009 at 5 p.m. Credit card and Paypal registration. To register and pay online, go to: http://prsaseptember102009socialmedia.eventbrite.com/ available 
    Questions? Suggestions? Please contact Megan F.Pruce, prucem@ccf.org or call 216-445-7452

    Cleveland PRSA wins award for heathcare PR event

    The Cleveland PRSA chapter has won a District Chapter Excellence Award for its efforts in promoting the public relations profession through its work on the 2008 ClevelandPlus Healthcare Communicator's Summit.

    The 2008 ClevelandPlus Healthcare Communicators' Summit was a meeting of communications professionals from across the healthcare field to discuss their efforts and brainstorm how to better shape perceptions of Northeast Ohio as a healthcare industry powerhouse.

    "The Greater Cleveland Chapter is very pleased to be recognized for its chapter outreach efforts. This award acknowledges our work organizing and supporting the 2008 ClevelandPlus Healthcare Communicator's Summit, an important event of which we are especially proud," said Rick Batyko, who is chapter president, as well as vice president, regional marketing, Greater Cleveland Partnership.

    The District Chapter Excellence Award recognizes large and small PRSA chapters for best practices in management, membership development, professional development and other areas.
    For the full press release and more information on this award, go to the story on PRSA Cleveland website.
    Bring a member, and sleep on us 
     
    Recruit a new member to the Cleveland PRSA chapter between now and the end of 2009 and you'll be entered into a contest to win a free night's stay in 2010 in a two-room suite at the Cleveland Downtown Doubletree with access to the hotel's Executive Lounge (some limitations may apply), a $100 gift card for a PlayhouseSquare show good for all of 2010 and a $100 gift certificate for the Star restaurant (located in the Playhouse Square complex). Special thank to the Doubletree for providing the chapter with a suite for this contest. Make sure the new member you recruit to the chapter tells us you did the recruiting and you're entered to win!
    Managing the Media Evolution
     
    Come find out how NBC Universal is shifting its corporate priorities to meet the evolution of consumer demand; creating an interactive platform that drives education, inspiration and social responsibility. Featuring Jay Linden, Executive Vice President, Strategic Partnership Group.
     
    Time: 11:30-1 p.m.
    Date: Wednesday, Sept. 23
    Where: City Club, downtown Cleveland 
     
    For more information, contact Erinne Dyer ,and to register, go to: http://businessandthemedia09.eventbrite.com/ or call the Cleveland PRSA chapter office at (440) 899-1112, or email: prsacleveland@oh.rr.com
    PRSA chapter member organizations invited to have their news posted on the Cleveland PRSA website
     News
    Cleveland PRSA member organizations are invited - as a benefit of memership - to send in their news items to be posted on the Cleveland PRSA chapter's website. This news can range from major contracts, to new hires and promotions, to awards and much more.
     
    For more information, visit our website at www.prsacleveland.org.
    News items appear under the "Member News" column on our homepage, and also on a "Member News" page. For more information or to submit items, contact our chapter's administrative office (440) 988-1112, or prsacleveland@oh.rr.com
    Need help? Bring in a PRSA intern this fall and watch your to-do list get shorter
     
    Need help? Want to be helpful? Hire an intern for the coming fall semester. Many students are anxious to put their PR skills to the test through on-the-job experience. The Greater Cleveland PRSA internship program has applications and resumes from students looking for experience. Now, all we need are area employers looking for the need to get things done. 
     
    Submit your request now for fall intern candidates by completing the application found on our chapter's internship information page: http://www.prsacleveland.org/content/jobs_internships.asp
     
    For more information on PRSA interns, contact Emily Lauer, at (216) 781-2400. 
    Cleveland & Akron PRSA chapters announce fall accreditation plans
     Certificate -- not actual
    Here is the process and key dates for those interested in securing their PR accreditation this fall:
     
    • Informational meeting - For PRSA members considering Accreditation - Wed., Sept. 2, 5:45 p.m. , Akhia Public Relations, 85 Executive Parkway, Hudson, Ohio 44236
  • Three evening classes - To be scheduled between Sept. 14 - Oct. 26 (You help determine the schedule)
  • Readiness reviews - October 19
  • Computerized exam (taken anytime at candidate's preference after passing the Readiness Review. Exams are administered at all Sylvan Learning Centers
  • PRSA's Cleveland and Akron Chapters will host recommended free preparatory classes for members seeking Universal Accreditation over five weeks (3 classes) starting at 5:45 at Akhia Public Relations, in Hudson. Also, there is an online study course available through www.prsa.org.
  • For questions about the accreditation process, contact: Jan Gusich, Akhia Public Relations, jan@akhia.com or Barbara Hatala, Timken, Barbara.hatala@timken.com

    Chapter passes resolution to add VP of communications

    Thank you to all who voted to add a vice president of communications to our Executive Committee!
     
    As a chapter, the last year has seen a calculated growth in the channels we use to engage our members and prospects. With this year's revamp of our website and addition of social media platforms to our communications repertoire, we saw a definitive need for the addition of an Executive Committee-level position to oversee our ever-evolving and expanding communications function.
     
    The passage of this resolution does not add a new position to the board as the secretary/communications committee chair -- current filled by David Adams -- was already a member of the board and executive committee. But it does designate another VP-level seat on the executive committee. The new VP of communications chosen starting in 2010 will assume the lead spot in the chapter communications effort which already has a well-established committee whose members adeptly manage our website, social media tactics, publicity of events and marketing for the chapter.

    The new VP of communications position becomes effective at the beginning of 2010. If you have any questions about this new role, please feel free to contact Rick Batyko at (216) 592-2225 or Kate Eidam at (216) 472-2390.
    PRSA has got free resources for you just a click away

    Get your money's worth from your PRSA dues by taking advantage of their free-to-member resources. Among them is PRC Search that connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository. PRSA members have unlimited FREE access to PRC Search as a member benefit! Go to www.prsa.org and click on the Resources option.