New PRSA Cleve. logo

 
May
 
E-Newsletter
May 5, 2009
In This E-Newsletter
PRSA's health care communicators special interest group set to kick-off with May 8 event
Make your "best pitch" at May 19 event
Get personal and direct access to one of the world's foremost business publications on June 1
Upcoming PRSA events including "Finding your career" with Laurie Mitchell
Akron PRSA chapter to hold two great events with National PRSA CEO Cherenson
Free PR resources just a click away
Do the APR "Invite-a-Peer" and you could win
Post your PR news on PRSA's website
I need your vote  Rick Batyko headshot
 
Please take a few seconds and cast your vote in favor or against a resolution your PRSA Greater Cleveland Chapter's board has passed. Vote here: http://bit.ly/FklRU
 
The resolution calls for the creation of a Vice President for Communications as an addition to the board's Executive Committee. This change requires a revision to our bylaws which can only be made with 51% of the members casting their votes.
As currently stated, the bylaws call for a board Executive Committee made up of the President, the President-Elect, the vice presidents of Members and Programs, and a Treasurer and Secretary.

On philosophical grounds alone, as a professional communications organization, we should have a Vice President for Communications on the Executive Committee. Beyond the philosophical, the chapter's demand for communications has greatly increased in the recent past, especially with the advent of social media vehicles. We see this trend continuing into the future, so we would like to elevate the role to give it the appropriate level of support and strategic execution.
You may view the resolution at http://bit.ly/4gKoUp. This change will not increase the number of board members serving the chapter; it will simply add another position at the executive level that will be drawn from our existing board ranks.

I would appreciate your vote on this resolution and would be happy to answer any questions you may have about this change.

Rick Batyko, APR
President, PRSA Greater Cleveland
Come to the initial meeting of PRSA's new health care communicators' special interest group to talk health care policy and strategic communications 

We'll hear from Tiffany Himmelreich, manager of Media and Public Relations at the Ohio Hospital Association, and Professor Thomas Campanella, director of the Healthcare MBA program at Baldwin-Wallace College, as we learn how changing health care policies at the state and federal levels will impact business, and therefore, communication and messages from related organizations. Eric Wellman, host of Morning Edition on WCPN 90.3 FM, will moderate the discussion, entitled: "Keeping a Pulse on State/Federal Health Care Policy and its Communications Implications" 
 
Friday, May 8, 2009, 11:30 - 1:30 p.m. 
Greater Cleveland Partnership Board Room, The Higbee Building, 100 Public Square, Suite 210. Cleveland. $25 per person, including catered lunch 

Register before Tuesday, May 5. Credit card and Paypal registration available at 
http://prsamay8.eventbrite.com

 
Throw your best pitch at some of Northeast Ohio's top media at PRSA's May 19 "Speed Pitching" event baseball

Get your story directly in front of Northeast Ohio's leading media outlets. Meet one-on-one with our great line-up of heavy-hitting media participants:

  • THE PLAIN DEALER - Mike Scott, Environmental Reporter
  • CHANNEL 19 - Mark Silberstein, Managing Editor
  • THE PLAIN DEALER - Randy Roguski
  • CRAIN'S CLEVELAND BUSINESS - Shannon Mortland
  • CRAIN'S CLEVELAND BUSINESS - Kathy Carr
  • WTAM - Darren Toms
  • CLEVELAND MAGAZINE - Steve Gleydura
  • CHANNEL 5 - Mo Wagner 

Here's the schedule for this event on Tuesday, May 19:

  • 7:30 a.m. Registation / Networking / Continental Breakfast
  • 8:00 a.m. "Pre-pitching" Instructions, etc.
  • 8:30 - 10:00 a.m. Speed Pitching

Register online at http://speedpitching2.eventbrite.com/   Space is limited at this event, and registrants must by PRSA members. 

Get street smart and "Streetwise" with Barron'sBarron;'s logo on June 1
 
Join PRSA and NIRI on June 1 for a happy hour event featuring Michael Santoli, associate editor of Barron's, the Dow Jones business and financial weekly.
 
Santoli writes the "Streetwise" column for Barron's, offering a forward-looking take on financial markets, illuminating market trends and identifying investment opportunities. He is also a regular on-air contributor to several national business cable and broadcast networks.
 
Santoli will mingle with guests and give brief remarks about how best to work with Barron's, what he looks for and trends he's following. So come for fun, food and drinks and learn how to get "street smart" with Barron's.
 
Pickwick & Frolic's Cabaret Room, 2035 East 4th Street, Cleveland. Register by Tuesday, May 26  $30 members/$35 nonmembers Includes a selection of hors d'oeuvres and two drink tickets.
 
Registration available online at http://june1.eventbrite.com  
Questions? Contact Lynn Bracic at 440.899.1112 or prsacleveland@oh.rr.com
 
Sponsored by Dix & Eaton and the Cleveland Chapter of the National Investor Relations Institute.
Upcoming Cleveland PRSA events
 
Other upcoming PRSA upcoming events
Here is the list of other upcoming PRSA events. For more information about these events check our website's Events page regularly.
 
  • July 15: "Finding your Career" with Laurie Mitchell
  • August: Speed Networking, co-presented with IABC 
  • September: Business and the Media
  • October: Professional Development
  • November: Student Day
  • Friday, December 4: Cleveland Rocks Awards
Update your member profile and you could be a winner
 
Take a few minutes to help PRSA's national organization serve you better. Tell them your job title, organizational setting, industry and area(s) of specialization. Each month, May through August, PRSA national will randomly select five members who update their demographics information to receive gifts, including a $100 Amazon gift card and items from the PRSA Store. You could be a winner!
Update your demographics information on MemberNet today. If you are renewing your membership by mail or fax, you also can update your demographics on the back of the dues invoice.
Akron PRSA chapter holding two great events for senior practitioners on May 13 & 14, featuring PRSA CEO Michael CherensonPRSA ceo cherenson
 
May 13: "Advocacy from the Top: The Need for PR Veterans to be the Voice of the Profession" featuring PRSA CEO Michael Cherenson
6:30-9 p.m. Wednesday, May 13
Cascade Overlook Sheraton Suites, 1989 Front Street, Cuyahoga Falls
"Despite dim view of public relations, it may be needed," headlined the Feb. 10 USA Today article, but Michael Cherenson, APR, doesn't take that kind of journalism sitting down. As Chair and Chief Executive Officer for the Public Relations Society of America, Cherenson speaks out on behalf of the value of public relations and has been leading a national crusade to set the record straight.
 
May 14: "Reputation, Trust & the Bottom Line" also featuring Cherenson
Noon-1 p.m. Thursday, May 14
University of Akron - Martin Center, 105 Fir Hill Street, Akron
Beginning with the Enron scandal in 2001 and continuing to the present-day fiascos of Wall Street's largest financial institutions, the oughts have been a decade of ought nots. An insurance company's annual report a few years back featuring a two-page photographic spread of an 82-year-old nude man lying on his back is a sign of these times: Bare all.
Investors and others are demanding from CEOs the naked truth. Rebuilding the trust that has eroded in all institutions is needed today more than ever, and on the front lines of this emergency relief effort are public relations professionals.
For more information on these two Akron PRSA event, please visit that chapter's website:  http://www.akronprsa.org/default.asp
PRSA has got free resources for you just a click away

Get your money's worth from your PRSA dues by taking advantage of their free-to-member resources. Among them is PRC Search that connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository. PRSA members have unlimited FREE access to PRC Search as a member benefit! Go to www.prsa.org and click on the Resources option.
Got APR? Help spread the word
 
Earning your Accreditation in Public Relations (APR) is a significant achievement and a proven way to enhance your public relations career. But as an APR, you knew that already!
We are asking you to help spread the word about accreditation. Do you know qualified public relations professionals who consistently demonstrate excellence? Help them take the first step toward earning their APR. Your efforts will not only support our colleagues during these difficult economic times, but also enable our profession to thrive and grow.
To thank you, your name will be entered into multiple drawings for free teleseminars and other great prizes. The more peers you introduce to the accreditation process, the better your chances are of winning.  Simply visit PRSA's "Invite-a-Peer" and add your recipients' e-mail addresses and click "Send." It only takes a couple of minutes to help spread the word.
PRSA chapter member organizations invited to have their news posted on the Cleveland PRSA website
 
Member news icon
PRSA Greater Cleveland member organizations are invited - as a benefit of memership - to send in their news items to be posted on the Cleveland PRSA chapter's website. This news can range from major contracts, to new hires and promotions, to awards and much more.
 
For more information, visit our website at www.prsacleveland.org.
News items appear under the "Member News" column on our homepage, and also on a "Member News" page. For more information or to submit items, contact our chapter's administrative office (440) 988-1112, or prsacleveland@oh.rr.com