New PRSA Cleve. logo

March 26, 2009
In This E-Newsletter
Upcoming PRSA events including Hill, Lighthouse and Young awards, National Best Pitch event, Young PRos networking event, and Speed Pitching event
PRSA helps members impacted by the recession
Take PRSA's membership survey
Akron PRSA hosts social media conference
Join PRSA Cleveland on LinkedIn and Facebook
Reviewers needed for Nashville contest judging
Post your PR news on PRSA's website
All PRSA Cleveland members invited to 2009 board meetings
2009 sponsorship opportunities
Big Business  Rick Batyko headshot
Those of us who work in the communications industry in this region have known intuitively that we are a significant driver of the area's economy.
Now, thanks to research commissioned by Northeast Ohio Communications Advocates (NOCA) and conducted by the Plain Dealer, we know just how big.

The study took an eight-county (Lorain, Cuyahoga, Lake, Ashtabula, Media, Summit, Geauga and Portage) look at our industry and found there are 39,412 people working in marketing communications. Those people work at 2,752 establishments and contribute $4.9 billion to the region's economy.

When sales revenue is compared across industries, communications is a notable producer in our region; more than hospitality, transportation and arts/entertainment.
We've been saddened by the loss of communications positions, not to mention all other jobs, during this tough national economy. It is good to know we are working from a strong communications base in Northeast Ohio. Thanks to NOCA and the Plain Dealer for letting us know just how strong.
When the economy improves, we look forward to building on that base. To read the NOCA press release, click here.

Rick Batyko, APR
President, PRSA Greater Cleveland
Upcoming PRSA events
Hill, Lighthouse and Young awards luncheon on Thursday
Joseph A. Calabrese, chief executive officer and general manager/secretary-treasurer of the Greater Cleveland Regional Transit Authority (RTA), will receive the 2009 John Hill Award for outstanding communications leadership and support by a Cleveland-area chief executive at the PRSA Greater Cleveland Chapter's annual awards luncheon. The luncheon will begin at 11:30 a.m. Thursday, March 26, at The Union Club, 1211 Euclid Avenue, Cleveland.  In addition, Cynthia Schulz, director of public affairs, Cleveland Foundation, will receive the 2009 PRSA Lighthouse Award for career accomplishments and community service. Nora Jacobs, APR, executive vice president, Edward Howard & Co., will receive the 2009 PRSA Davis Young Award for Exceptional Mentors.
National "Make your best pitch'' event on April 3
Want your story to hit the big time? Want to make your boss smile? Want to do the PR dance? Join this panel discussion featuring national media representatives from the Associated Press, FOX-TV Business News, USA Today and more. Experts will talk about how to pitch local stories to the national media: what works and what doesn't. Question and answer session will follow panel presentation. To listen a PRodcast previewing this event, click here (courtesy of Eisen Management Group) Friday April 3, from 11:30am to 1:30pm (lunch included), Terrace Club at Progressive Field. For more information and to register, visit or contact the PRSA administrative office at (440) 899-1112 or This event is sponsored by the Press Club of Cleveland and the Cleveland Indians.
Ditch the cabin fever and catch spring fever at this April 15 event 
Join PRSA Young PRos as we watch highlights from the Tribe game, enjoy a few laughs, good conversation and make connections that may even one day get your career the call up to the majors. Members and nonmembers alike are encouraged.Wednesday, April 15, 6:30-8:30 p.m., Bob Golic's Bar & Grille, 1213 W 6th St., Cleveland. For more information, contact:
Speed pitching -- Get lots of exposure and fast at this May 19 event
Come armed with your best story, a fast mouth and a great elevator speech about why coverage of your story would be compelling. You'll get some one-on-one time with editors and reporters from Northeast Ohio's leading newspapers, TV and radio stations and news networks. Here's your chance to make your best pitch directly to the people making the decisions of what appears on the front page, at the top of the newscast or at the top of the hours. Location, time and featured speakers for this great annual event are still in the works. Please check the PRSA website for more information as the event gets closer.

Other upcoming PRSA upcoming events
Here is the list of other upcoming PRSA events. For more information about these events check the PRSA website's Events page regularly.
  • August - Speed Networking, co-presented with IABC 
  • September - Business and the Media
  • October - Professional Development
  • November - Student Day
  • Friday, December 4 - Cleveland Rocks Awards
Local and national PRSA chapters offer range of services for those impacted by the recession 
 Dollar sign
Free program for unemployed members
Chapter members Laurie Mitchell and Pam Blossom have seeded a new program authorized by the board of directors of the Greater Cleveland chapter of PRSA to allow our unemployed members to attend a program at no cost. Recognizing networking is a key component of a job search, it's the board's hope that this program will be helpful for PR colleagues negatively impacted by the recession. The offer applies to any of our monthly luncheon programs. Our thanks to Laurie Mitchell for initiating this program. Members who wish to take advantage of this opportunity should contact Chapter Administrator Lynn Bracic at or (440) 899-1112. Also, Mitchell is offering to help consult, free of charge, with public relations, communications and marketing professionals about how best to craft a resume or maximize job search efforts. Contact her by calling 216-292-9936, emailing her or visiting her website:  

National PRSA offers financial hardship membership plan
The national PRSA chapter is now offering a financial hardship plan to our members who are unemployed or temporarily disabled. While the details of the program as still being finalized, here is basic program:
  • The financial hardship plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed. Those working part time are not eligible.  Temporarily disabled members, including those on maternity leave, are eligible. 
  • The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.
  • This is a one time offer - in other words, any individual may only apply to have their dues reduced under the hardship plan once over their lifetime. 
    Members who renew with the hardship plan will still receive all PRSA member benefits.
  • To apply for the hardship plan, members will simply be asked to complete and sign a short application on which they attest that they are unemployed or temporarily disabled.

Members wishing to take advantage of the hardship plan should contact a Member Services representative at or (212) 460-1400. We will send them the short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it, indicating their understanding of the plan and attesting that they qualify for it. Members may then pay their adjusted dues by mail, fax or phone; they cannot renew online if they are opting for the hardship plan.

In addition, check out these other PRSA job-hunting and professional resources:
Check the
local PRSA website Jobs listings 
for great local jobs available immediately. Also, PRSA National has recently re-launched PRSA Jobcenter which boasts new look and functionality, including e-mail job alerts, a robust career library and anonymous resume posting. To improve your standing with a current or future employer:
  • Get your PRSA APR accreditation. Noting says you are a true professional committed to your work like a professional certificate.
  • Read PR Journal, the indusdtry's premier online publication showcasing original communications research of PRSA members, further extending your industry knowledge base.
  • Use PR QuickStart, a tool that offers free Web-based training for new professionals, created in partnership with the Council of Public Relations Firms and PRSA's Counselors Academy.
  • Attend local PRSA functions and events to meet people and build your network. You never know how you might find your next job. See the event listings above.
PRSA members encouraged to take survey to measure value of membership
Local PRSA chapters, such as the Greater Cleveland chapter, are joining with PRSA National to conduct a survey measuring member satisfaction. Participation and input are critical as we the local and national chapters work together to deliver value that we hope exceeds your professional needs. The questionnaire is designed to collect your thoughts and opinions for analysis, consideration and implementation on a local and national level. To begin the survey, click here
Please note that you can complete the survey in multiple sittings. The above link contains a unique identifier that allows you to pause. Clicking on the link again enables you to resume the survey exactly where you left off. Your responses will be kept anonymous. For more information, contact Angie Montgomery at (646) 935-4208 or a token of our appreciation, participants who complete the survey by April 7, 2009 will be entered into a drawing to win gift cards.
Akron PRSA chapter and Kent State University host social media conference for PR professionals
Plan on joining your Akron/Kent-area PR colleagues at the Akron Area 2009 Professional Development Program on Thursday, April 9 at Kent State University's Franklin Hall for robust program focusing on social media. Learn how to use online tools such as podcasting, blogging and search engine optimization for the benefit of you and your organization.
Program starts at 8 a.m., and goes until about 2 p.m. Space is limited. Register for the Akron Area PRSA 2009 Social Media Conference by Friday, April 3. Directions to Franklin Hall and parking instructions will be mailed to you upon registration. Cost is $75 for PRSA members of any chapter and $85 for nonmembers. Registration cost includes continental breakfast and boxed lunch. To register, click here. For more information, contact Lianne Fowler at 330-780-5175 or
Join PRSA Cleveland on Facebook and LinkedIn sites

Leverage your PRSA membership by joining PRSA Cleveland's LinkedIn and Facebook sites. The LinkedIn site is a member benefit requiring those who apply to be dues-paying local members, and offers discussion groups, News links and exclusive jobs listings.The Facebook PRSA Cleveland page does not require those applying to be dues-paying members, and allows those interested in joining to get information about upcoming events.
Keep track of your fellow PR professionals, network online with colleagues, and practice your social networking skills by joining the PRSA Cleveland LinkedIn and Facebook pages. Also, there are quick links to each PRSA LinkedIn, Facebook and Twitter sites at the bottom of our regular e-mail alerts. If you have questions or problems, please contact either of PRSA's local Digital Marketing Managers, Alison White or Melissa Koski, both of Edward Howard.
Roop starts second term as key Silver Anvil subcommittee
Jim Roop, president of Cleveland-based Roop & Co., has begun his second tour of duty as chair of PRSA's Silver Anvil subcommittee. Roop last chaired the prestigious subcommittee it in 1995 and was chair of the Honors & Awards committee the following year. While he will be serving for the full year, Roop reports that "most of the heavy lifting is done in March, when Silver Anvils are judged." Subsequent to judging, the subcommittee typically "tweaks" categories of entries depending on responses by members, number of entries in individual categories, and other factors. In all, Roop has supervised eight Silver Anvil-winning programs during his career. The Silver Anvil is a national award celebrating the best PR practices during the previous year. For more information, go to PRSA's national awards website.
Cleveland chapter needs reviewers for Nashville awards contest

This year's Cleveland Rocks Awards will be judged by PRSA's Nashville Chapter, and the Cleveland PRSA chapter, as is tradition, will be returning the favor.In order to complete the judging of all the Nashville entries, the local PRSA chapter has scheduled three different judging sessions. The judging dates are as follows:

  • Monday, March 30th 11:30 a.m. to 1:30 p.m. (lunch will be provided)
  • Tuesday, March 31st 11:30 a.m. to 1:30 p.m. (lunch will be provided)
  • Wednesday, April 1st 8:00 a.m. to 10:00 a.m. (breakfast will be provided)

All judging sessions will be held at Roop & Co. located in the Huntington Building (East 9th and Euclid), Suite 650. Each entry requires two judges to review it, and it is recommended to have the same judges review an entire category. For more information, or to indicate your intention to attend one or more of the judging sessions, please contact Kelly McGlumphy, at or (216) 902-3800.

PRSA chapter member organizations invited to have their news posted on the Cleveland PRSA website
Member news icon
PRSA Greater Cleveland member organizations are invited - as a benefit of memership - to send in their news items to be posted on the Cleveland PRSA chapter's website. This news can range from major contracts, to new hires and promotions, to awards and much more.
For more information, visit our website at
News items appear under the "Member News" column on our homepage, and also on a "Member News" page. For more information or to submit items, contact our chapter's administrative office (440) 988-1112, or

2009 Cleveland PRSA board meetings set, all members invited

All PRSA Greater Cleveland board meetings start at 8 a.m.and are held at Stages at the Cleveland Play House, 85th & Carnegie Avenue.

  • Thursday, April 9, 2009
  • Thursday, May 14, 2009
  • Thursday, June 11, 2009
  • Thursday, September 10, 2009
  • Thursday, October 15, 2009
  • Thursday, November 12, 2009
  • Thursday, December 10, 2009
For more information, contact Chapter President, Rick Batyko at or the chapter's administrative office at 
PRSA Greater Cleveland chapter offers sponsorship opportunities 
Want to get more visibility for your business? Want to help support your local PRSA chapter? You can accomplish both by sponsoring an upcoming program. 
A variety of sponsorships is available to fit most budgets of interested companies, agencies and even individuals. Monthly meetings, special events and awards ceremonies are among the opportunities in highest demand for sponsors.
To find out more about 2009 sponsorship opportunities, contact Janet Cannata (216) 987-6155 or or Allen Pfenninger (216) 781-2400. Also, visit our sponsorship information on the Cleveland PRSA website.