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Ashland Consumer Markets, a commercial unit of Ashland Inc., announced that Heidi Matheys has joined the company as vice president, global brands.

Matheys will be responsible for leading brand management, strategy, marketing and consumer research for the Valvoline™ family of branded products, which includes Valvoline NextGen™ motor oil, the first motor oil that's 50 percent recycled oil and 100 percent Valvoline protection. She will report to Sam Mitchell, senior vice president and president, Ashland Consumer Markets,

"We're thrilled to have Heidi join our Valvoline team," said Mitchell. "I am confident that Heidi's global brand management expertise and leadership skills will have a positive impact on our DIY business, the Valvoline brand and overall product portfolio mix."

Matheys most recently served as senior global marketing director, DAILIES TOTAL1* at ALCON, a Novartis Company, where she was responsible for all aspects of the new brand development and the global product launch. Previously, she was global marketing director, Fashion Wear and led several global color contact lens product launches as well as strategic planning and marketing for the Freshlook* brand. Prior to ALCON, Matheys spent five years at Johnson & Johnson Merck and McNeil Consumer and Specialty Pharmaceuticals managing a variety of brands including Pepcid*, Mylanta,* Mylicon*, Motrin IB*, and product innovation on Tylenol*. Matheys' other experience includes account management at Young & Rubicam Advertising on the Lincoln Mercury business and media buying/planning for a number of automotive dealers and associations at Graham Advertising.

Matheys earned a bachelor's degree in journalism/advertising from the University of Missouri and an MBA from The Wharton School of the University of Pennsylvania.

Chevron Announces New Premium Hydraulic Oils That Deliver Fuel Costs Savings and Enhanced Productivity

Chevron Lubricants introduced three new premium hydraulic oils at MINExpo in Las Vegas, NV. Clarity® Synthetic Hydraulic Oil AW, Rando® HDZ and Rando® HD Premium Oil MV offer multi viscosity or high viscosity index (VI) formulations that deliver fuel cost savings and increases in productivity when compared to conventional monogrades. The new premium hydraulic oils feature improved oxidation and shear stability-versus conventional monogrades-which deliver robust protection to hydraulic pumps.

Chevron says, Clarity Synthetic Hydraulic Oil AW (ISO 32, 46, 68), provides excellent performance in low temperature climate, and is designed to give maximum protection to both mobile and stationary vane-, piston-, and gear-type hydraulic pumps in high-performance applications as well as in environmentally sensitive areas. The oil has a high viscosity index to improve hydraulic response time and increase operating temperature range. In field trials, Clarity Synthetic Hydraulic Oil AW has proven to reduce fuel consumption by improving overall hydraulic pump efficiency by up to 8 percent. By improving pump efficiency, it also showed a potential gain of 5-25 percent increased productivity depending on usage environment.   

Whereas the ink speaking about the advantages of Clarity Synthetic Hydraulic Oil is interesting stuff, Edgar Hansen, deck boss and chief engineer of the fishing vessel Northwestern (featured on the Discovery Channel's "Deadliest Catch")

brings it to life on Youtube.

CLICK HERE FOR VIDEO

Universal Lubricants® (UL), a manufacturer and distributor of premium lubricants, announced today a business partnership with Interstate Distributor Company (IDC). Under the agreement, IDC has converted its trucking fleet of over 1,300 units to the ECO ULTRA® engine oil line. IDC's fleet features state-of-the-art, fuel-efficient technologies that minimize environmental impacts while also maximizing economic benefits to the company. IDC selected ECO ULTRA because it helps address both priorities.   

ECO ULTRA is an American Petroleum Institute (API) licensed line of automotive and industrial lubricants that rely on used oil as feedstock to its re-refinery that produces top quality sustainable base oil. ECO ULTRA meets Original Equipment Manufacturers' (OEM) specifications and Society of Automotive Engineers (SAE) requirements. It's increasingly being selected as the motor oil of choice for a growing number of transportation fleets across the country.   

"IDC is approaching its 80th anniversary, and today our goal is to be not just one of the oldest trucking companies in America, but also the best trucking company in America," said Mark Forbes, IDC's fleet procurement manager. "We're renewing our focus on doing what's best for our drivers, the environment and the communities we drive through and serve. And so, after IDC's independent testing showed that ECO ULTRA offers optimal engine protection, along with the clear environmental benefits that come from using re-refined oil, we will rely on it to lubricate our new tractors--a significant capital investment. ECO ULTRA is a part of IDC's plan to make our green trucks even greener."   

"IDC has an admirable vision of operational excellence," said John Wesley, UL's chief executive officer. "For example, the decision to use ECO ULTRA in its fleet will deliver significant benefits. With each tractor's average 12 gallon oil change using ECO ULTRA, IDC will save America from needing to import or extract 24 barrels of crude oil for the manufacture of lubricants. On its own, that's a significant difference. But as a leading transportation provider, IDC's decision to opt for energy conservation and performance choices will have a ripple effect that spreads throughout the trucking industry. Imagine the national impact as trucking fleets across the country see the strategic, economic, energy conservation and environmental protection value of following IDC's example."