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Castrol Launches Biolubes
Chevron Consolidates Gas Engine Oils
PetroChoice Rolls Out New Website
What Oil Do You Recommend?

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JobbersWorld Reaches Out to Over 10,000 Professionals in the Lubricants Business



JobbersWorld Archives


July 10, 2012



Castrol Industrial North America Announces the Launch of the Performance Biolubes Product Line

Castrol Industrial North America Inc. announced the launch of the Performance Biolubes product line.


Total Ad1"The inclusion of the Performance Biolubes technology into our portfolio is an important milestone for the Castrol lubricants business. Today's success exemplifies Castrol's strategy to move quickly into new markets and capture key market transitions. It is the first of many steps towards taking our business to the next level as the company develops new offers for our customers and drives a future generation of environmentally responsible products in the industry," stated John Carey, senior vice president of Castrol's Aviation, Industrial, Marine and Energy Businesses.


The Performance Biolubes technology platform adds a range of bio-based lubricants, and metalworking fluids to Castrol's existing line of lubricants supplied to the aviation, industrial manufacturing, marine and energy markets. Initially these products will be available in North America with plans for future roll out to Castrol's global operations.


At its inception in 1991, the Performance Biolubes technology began as a research project at the University of Northern Iowa. Guy Chiatello, Senior Technical Advisor of Castrol Industrial's Performance Biolubes team commented, "We are on the cusp of a major change in the lubricants industry, and Castrol is striving to lead that change with the addition of the Performance Biolubes cutting edge technology into their portfolio. That's what's exciting to me."  


Dave Fuerst, President of Castrol Industrial North America said "with this expansion in our offering, Castrol will have an impressive line of environmentally responsible products available to our industrial customers. New technology is a core element of Castrol's strategy to increase our momentum in the B2B lubricants market and to capture the market transition to more environmentally responsible products". The new offering complements Castrol Industrial's broader "Responsible" vision, which seeks to deliver safety, community involvement, product stewardship and support of customers' environmental goals.



Chevron to consolidate gas engine oils under HDAX® brand
Chevron Products Company announced that it is consolidating its gas engine oils under the Chevron HDAX® brand. The focus of the consolidation is on retaining the best products from Chevron's global portfolio, assuring customers have technology that has been proven in both the lab and the field. Chevron has built its new HDAX Gas Engine Oil line in a way that simplifies the product selection process.

Customers will benefit by being able to easily identify which products best suit their needs. Lubricant resellers will benefit from having a streamlined product suite that is easier to sell and manage from an inventory perspective.

The new three-tier HDAX product line will employ a numeric system for easy identification of the appropriate product for the desired application. In this new configuration, customers will find HDAX 7000, 5000 and 3000 series products, with higher numbers indicating a greater level of performance. Different products will be available at each tier (e.g., HDAX 5500, HDAX 5300) to meet varying market and application needs.

"Chevron consistently looks across its global portfolio to evaluate how it can be improved to better meet the ever-changing needs of its customers," said Jim Gambill, Delo and Industrial Brand Manager. "By eliminating product line complexity and focusing on only the best products from around the globe, we offer our customers and marketers the best available lubricants, ensuring maximum performance and equipment reliability."


PetroChoice Rolls Out New Website 


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PetroChoice Lubrication Solutions announced the launch of its updated website.


PetroChoice says "This collaboration brings together our Mid- Atlantic and Midwest offices with in-depth descriptions of the extensive offerings PetroChoice brings to the Oil and Lubrication Industry in each region."


'Launching this website allows our customers to preview our services to each industry, and gives them a better understanding of our complete lubrication solutions,' says Shane O'Kelly, CEO of PetroChoice. "Our team has worked hard to put this website together and the new design and easy navigation allows industry professionals to see PetroChoice's entire suite of offerings."


What Oil Do You Recommend?
Show us Your Stuff

JobbersWorld snapped these photos during one of its many trips across the US visiting with lubricant marketers.

After seeing this work of old school engineering and art, we wondered; how many Certified Lubrication Specialists, tribologist, and others in the lubricants industry know what type of lubricant is best to use in the engine of this beast?

Let us know what you think. We will publish the winner's names  in an upcoming issue of JobbersWorld.

And as a bonus question, where on earth was this picture taken?

Send your responses to: Fire truck



Total Ad1 CHS has an exciting opportunity in our Lubricants department for a National Account Representative at our corporate offices in Inver Grove Heights, MN.

We are looking for someone to;


  • Manage the sales and marketing of lubricant products & programs for Branded & Private Label National Accounts and jobbers in the territory.
  • Drive the implementation of the Private Label & National Accounts, achieving sales objectives including volume, profit and budgeted expenses.
  • Collaborate with key accounts to develop and execute sales growth plans, reviewing their progress consistently, monitoring the sales growth plan.

Please log into to see the complete posting (position #2003) and apply online. CHS is an EEO employer.




Total Ad1 LUBRICANTS DIVISION MANAGER:  Third generation family owned business is seeking a Lubricants Division Manager to direct sales and operational activities.  Candidate must be highly motivated, have proven leadership abilities, customer service attitude and integrity.  Prefer candidate with Lubricant and Management experience.  Business is located in southeastern North Carolina within a one hour drive of Wilmington and Fayetteville. Email resumes and cover sheet to: 



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As a leader in lubrication and aftermarket preventative maintenance products, Western Marketing Inc. is seeking an experienced Sales Professional in the North / East Texas region. Western Marketing's expertise includes Transport / Fleet, Natural Gas, PCMO, and industrial markets. We're an outstanding company to work for with the highest earning potential in the industry. We're not your average oil distributor / marketer! Please contact us for a confidential interview or conversation.


Sales experience is required and knowledge in lubrication or related products is a distinct advantage. Must be a fast learner, personable but persistent and seeking a pay-for-performance culture.


Employment package includes excellent earning potential, car allowance and company benefits.


Please email resume to


Territory includes but not limited to North and East Texas running from East Dallas to Longview / Tyler area. Relocation considered. 





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